Posts Tagged ‘Marketing’

Be Loud, Get Noticed! A Quick Guide To Writing Compelling Calls-To-Action

Wednesday, March 7th, 2018

Image by sharkhats

Calls-to-action (CTAs) have been around as long as print marketing, but you can’t say the same for social media marketing. And yet, the two are inextricably linked. The way a call-to-action asks something from its reader, how it relates with and engages your reader, and most importantly, how it elicits a response from a user—all of these have a social aspect to them.


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Four Social Media Marketing Influencers You Should Know

Tuesday, February 20th, 2018

Image by Ivan Rigamonti

In the last few years, digital marketing has moved away from optimizing for search engines and algorithms to creating connections and engagements with actual human beings. Having a distinct and highly engaging voice is an obvious competitive advantage when you’re trying to get your brand ahead of your competitors. Thus, digital marketing strategies have shifted towards engaging, relatable content and user experience metrics.


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Facebook Will Now Use Actual Views to Measure Post Reach

Tuesday, February 13th, 2018

Image by Will Folsom


Early this week, Facebook launched two updates to Page Insights, one of which is set to affect how your posts’ organic reach will be measured.


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The Retro Revolution: Nostalgia Marketing And What It Can Do For Your Brand

Tuesday, February 6th, 2018

Image by Arild Andersen


In an ever-changing world that seems to be evolving at break-neck speed, immersing in nostalgia is like wrapping yourself in a cozy blanket of “the good ol’ days”, when things were much simpler, and you didn’t have embarrassing throwback photos on social media to worry about.


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Free Lunch: Easy and Effective Ways to Market Your Brand at No Cost

Tuesday, January 9th, 2018

Image by Klaquettes


Ask any new business owner what the most challenging aspect of building their brand is and he’ll likely point you to the task of reaching and retaining customers. Marketing a new business or product can be a costly, time-consuming endeavor—something that many business owners will find difficult to spare.


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New Marketing Trends Your SMB Should Consider in 2018

Tuesday, January 2nd, 2018

Image by marcoverch

Managing and marketing your own business has gotten much more complicated, with the introduction of the internet, social media, e-commerce, apps, and other digital tools. But one of the benefits of having all this technology at your fingertips means that you don’t have to be a large enterprise to leverage all the opportunities that digital solutions provide.


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Monthly Link Roundup – 12-29-17

Friday, December 29th, 2017

What Small Businesses Stand to Lose in a Net Neutrality Rollback (

For small businesses, rolling back net neutrality can have huge consequences. Small business owners will have to bear the costs of “pay-to-play” internet service, which could make it harder for them to grow without providing a cut of their revenue to their broadband provider. Those that refuse to pay are likely to find themselves at a commercial disadvantage.

Explainer: Why Other Countries Care That The U.S. Ditched Net Neutrality (

In large part, net neutrality is an internal battle within the United States over consumer choice and how the Internet will operate. Nonetheless, it also could have a significant impact beyond United States’ borders, especially for businesses and users who routinely interact with American-based Internet services in their daily or professional lives.

What Net Neutrality Means for E-commerce, Consumers, Retail (

According to experts, net neutrality will cause small, independent brands reliant on social media to suffer. Ryan Patel, a global brand-building executive says that ISPs could potentially take full advantage of the repeal and exercise their ability to favor companies that are willing to pay more to get to the consumer faster and first. This could result in smaller companies to be at a disadvantage.

Why Online Marketers Can’t Ignore Net Neutrality (

When the competition is over money rather than quality, the standard for content and product quality will drop while smaller e-commerce prices skyrocket to compensate for the cost. Without net neutrality, marketers would have to cast the widest net through major websites with the most user access rather than providing original content to customers actively searching for a product.

INFOGRAPHIC: The Issue of Net Neutrality – What You Need To Know (
One certain outcome of the current debate about net neutrality and how the FCC will regulate ISPs is everyone—private internet users, businesses and business owners, marketers, etc.—will have to live with whatever the rules are for a long time.


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