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Posts Tagged ‘Marketing’

Monthly Link Roundup – 11-27-15

Friday, November 27th, 2015

First Look: See Facebook’s 360-Degree Video Ads For At&T, Samsung & Others (MarketingLand.com)

Facebook tested 360-degree video ads with selected brands such as AT&T, Samsung and Walt Disney World earlier this month. This feature will encourage more users to shoot and post 360 videos and help marketers with limited production budgets to try out the format and use it to share deeper and more immersive stories in their campaigns.

Southeast Asia Has Among The Highest Social Network Usage In The World (eMarketer.com)

According to a recent forecast, Southeast Asia, which includes countries such as Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, has some of the highest penetration of social network usage anywhere in the world. With mobile continuing to drive internet adoption in the region, these countries will continue to be a hot spot for various digital activity growths in the next few years.

How Instagram Is Gearing Up For Its Next Big Battle In Video And Live-Streaming: ’The Future Is Teleportation’ (Business.FinancialPost.com)

Instagram has evolved into a powerful way to record global events from millions of perspectives. To help users see the real world through the app, its founders are now promoting video in order to transform Instagram from a photo album into a live-streamed multimedia platform.

Pinterest Users Pin Holiday Content 4 Months Before Christmas (AdWeek.com)

Pinterest has released new data illustrating the increase in activity the platform sees during the holiday season. According to the study, users have begun pinning holiday content as early as four months before Christmas, with 71 percent of users’ pins relating to fashion, home decor, quotes and other products.

Thanksgiving Online Sales To Top $1.7B, 26% Of Purchases Made On Mobile (TechCrunch.com)

Looks like the online holiday shopping sales bug is creeping in earlier and earlier. According to recent reports by IBM, online sales the day before Thanksgiving were up by 35 percent compared to the same day a year ago, with average value per order up by $9.10. On the other hand, mobiles only account for just under half (48 percent) of all e-commerce traffic, meaning shoppers mostly use it for browsing goods if not buying outright.

Simple Ways to Boost Your Presence on Social Media

Tuesday, November 17th, 2015

Image by Gary Knight

 

When you find out that 2 out of 3 Internet users across the world are active on social media, you don’t need a lot of convincing to do to realize how widespread this medium has been in the last decade. Many small- to medium-sized businesses have wised up and are now using social media to engage and build relationships with their target markets. However, despite the hype around this medium, many business owners fail to realize that social media marketing takes more than just posting an update or two every day and replying to customer queries as they roll in.

 

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Embracing New Approaches to Community Management

Tuesday, November 10th, 2015

Image by ronWLS

 

Digital marketing is ever-evolving, and as such, marketers need to embrace new approaches to community management and content production. Rather than publish hourly updates for a handful of followers, for instance, they need to produce fewer, but higher-quality content that will be liked and shared by millions.

 

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Identify Your Success Formula by Running A/B Tests

Tuesday, August 18th, 2015

Image by dzingeek

 

Social media marketing involves more science than you think; most of the knowledge you’ve obtained as a marketer comes from running experiments to understand which strategies are bringing about the results you want and converting consumers to customers.

 

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LinkedIn Features to Use in Your Next B2B Marketing Campaign

Tuesday, June 30th, 2015

Image by nan palmero

 

Found to be the most effective social media lead generator for B2B marketers, LinkedIn offers a wealth of places for generating content and social engagement. Here are some of the LinkedIn features you might want to explore the next time you’re looking for ways to step up your B2B marketing campaign.

 

 

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Instagram Beefs Up, Reveals Next Steps for Advertisers

Tuesday, June 16th, 2015

Image by kennymatic

 

Almost 2 years ago, Instagram took the social media marketing industry by storm when it announced its plans to delve into the world of digital advertising. Despite outbursts from some annoyed millennials complaining about the ads, the online photo-sharing company continues to grow, now having over 300 million active users globally and a projected growth of at least $2 billion in advertising revenue by 2016.

 

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Build a Stronger Marketing Campaign with Brand Storytelling

Tuesday, June 2nd, 2015

Image by Local Studies NSW

 

As a business owner, addressing the needs of your customers may be one of your top priorities. At the same time, you’re also trying to get more people to buy what you’re selling. You also want your audience to get to know you, talk about you, and think that your product or service is a good idea.

 

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