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Posts Tagged ‘Marketing’

Instagram Beefs Up, Reveals Next Steps for Advertisers

Tuesday, June 16th, 2015

Image by kennymatic

 

Almost 2 years ago, Instagram took the social media marketing industry by storm when it announced its plans to delve into the world of digital advertising. Despite outbursts from some annoyed millennials complaining about the ads, the online photo-sharing company continues to grow, now having over 300 million active users globally and a projected growth of at least $2 billion in advertising revenue by 2016.

 

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Build a Stronger Marketing Campaign with Brand Storytelling

Tuesday, June 2nd, 2015

Image by Local Studies NSW

 

As a business owner, addressing the needs of your customers may be one of your top priorities. At the same time, you’re also trying to get more people to buy what you’re selling. You also want your audience to get to know you, talk about you, and think that your product or service is a good idea.

 

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Using Data to Enhance Your Social Media Marketing Campaigns

Tuesday, May 19th, 2015

Image by janwillemtulp

 

Data is fast becoming more important in social media marketing. Big companies are not the only ones responding to data overload these days; small- and medium-sized business owners are now also expected to make sense of the numbers and utilize data to improve decision-making.

 

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Encourage Employees to Share Content with LinkedIn Elevate

Tuesday, April 14th, 2015

Image by A Name Like Shields Can Make You Defensive

 

With 350 million users, LinkedIn has already established itself as the biggest social platform for professionals worldwide. Soon, people can use it to learn a thing two with the launch of Elevate, LinkedIn’s new paid app.

 

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Instagram’s Carousel Ads: A New Way of Telling Your Brand’s Stories

Tuesday, March 17th, 2015

Image by troy david johnston

 

Instagram has recently introduced a new ad format called Carousel Ads, which lets brands upload multiple images to improve the storytelling element of their marketing campaigns. With this new ad unit, the visual social media platform broadened its options for advertisers by providing a better means for users to learn more about a company’s brand or product.

 

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This Holiday Season, Try Mixing Traditional & Social Media Marketing Strategies

Tuesday, November 18th, 2014

Image by Kevin Dooley

 

The holidays are just around the corner, which means you need to be in heavy marketing mode soon if you want to take advantage of all the profits and benefits this often overwhelmingly busy season has to offer.

 

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How to Get Started on Tumblr for Your Small Business

Wednesday, October 1st, 2014

Image by Martin Fisch

Tumblr is often overlooked as a platform for business in favor of other social networking sites such as Facebook and Twitter. But if you’re small business is the type to have strong visual content, then Tumblr offers an opportunity for you to extend your reach.

 

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