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Posts Tagged ‘Marketing’

Monthly Link Roundup – 12-29-17

Friday, December 29th, 2017

What Small Businesses Stand to Lose in a Net Neutrality Rollback (HBR.org)

For small businesses, rolling back net neutrality can have huge consequences. Small business owners will have to bear the costs of “pay-to-play” internet service, which could make it harder for them to grow without providing a cut of their revenue to their broadband provider. Those that refuse to pay are likely to find themselves at a commercial disadvantage.

Explainer: Why Other Countries Care That The U.S. Ditched Net Neutrality (RFERL.org)

In large part, net neutrality is an internal battle within the United States over consumer choice and how the Internet will operate. Nonetheless, it also could have a significant impact beyond United States’ borders, especially for businesses and users who routinely interact with American-based Internet services in their daily or professional lives.

What Net Neutrality Means for E-commerce, Consumers, Retail (WWD.com)

According to experts, net neutrality will cause small, independent brands reliant on social media to suffer. Ryan Patel, a global brand-building executive says that ISPs could potentially take full advantage of the repeal and exercise their ability to favor companies that are willing to pay more to get to the consumer faster and first. This could result in smaller companies to be at a disadvantage.

Why Online Marketers Can’t Ignore Net Neutrality (Forbes.com)

When the competition is over money rather than quality, the standard for content and product quality will drop while smaller e-commerce prices skyrocket to compensate for the cost. Without net neutrality, marketers would have to cast the widest net through major websites with the most user access rather than providing original content to customers actively searching for a product.

INFOGRAPHIC: The Issue of Net Neutrality – What You Need To Know (Visual.ly)
One certain outcome of the current debate about net neutrality and how the FCC will regulate ISPs is everyone—private internet users, businesses and business owners, marketers, etc.—will have to live with whatever the rules are for a long time.

Go Beyond Points and Rewards by Building Customer Loyalty and Engagement

Tuesday, December 5th, 2017

Image by Travis9011

 

In digital marketing, it’s often said that it costs more to get a new customer than to keep an old one, which is why many fall back on tried-and-tested customer loyalty programs. But apart from these expensive and time-consuming schemes, what else can you do to achieve greater customer longevity?

 

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Ten Brilliant Quotes to Inspire Your Marketing Efforts

Tuesday, November 21st, 2017

Image by Kristofer Williams

 

We all need inspiration on a day-to-day basis, be it in our personal lives or at work. And especially if you’re an entrepreneur who’s trying to come up with fresh ideas and build a successful business. The life of a small-to-medium sized business owner can be quite daunting.

 

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This Year, Be Smarter About Your Holiday Marketing Strategy

Tuesday, November 14th, 2017

Image by Michael W. May

 

Although the holiday season has always been a cash cow for online retailers, recent data shows that consumers are no longer limiting their holiday shopping to the period from Black Friday to Christmas Eve. With online stores improving accessibility and lowering their shipping barriers and costs, consumers are evolving their spending habits to buy early. This presents several challenges and opportunities for retailers this year.

 

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Enabling Clicks and Driving Traffic from Instagram to Your Website

Tuesday, November 7th, 2017

Image by homethod

 

Since Instagram Business accounts were introduced in 2016, Instagram has made it their top priority to help brands and their followers interact and engage in more meaningful ways beyond double taps and follows.

 

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Monthly Link Roundup – 10-31-17

Tuesday, October 31st, 2017

8 Digital Marketing Trends Set to Expire by 2018 (blog.hubspot.com)

This coming year, consider tossing out overused, under-performing marketing trends to make room for strategies that increase brand awareness, capture qualified leads, and help your sales teams increase their revenue.

10 Mistakes Small Businesses Make When Preparing for a Busy Season (SmallBizTrends.com)

Many small-to-medium-sized businesses struggle with overcoming certain mistakes more than larger companies with an entire team to plan their every step based on millions of dollars in consumer research. SMBs may not have the same resources as the big guys, but that doesn’t mean that they should let themselves fall behind.

26 Cold Email Examples Broken Down To Help You Write Your Own (CriminallyProlific.com)

Cold emails are emails that are sent to a potential client that doesn’t have an existing connection to you. They may have a commercial tilt, but they also offer significant value.

Snapchat Rolls Out Conversion-Tracking Snap Pixel For Brands To Tie Site Traffic To In-App Ads (MarketingLand.com)

Heading fast into the holiday shopping season, Snapchat is on its way to performance-conscious marketers a way to track their customers and the sties they visit after seeing ads on their app.

How Social Media Data Has Crossed Department Lines to Provide Insight Throughout an Organization (MarTechSeries.com)

Rather than being siloed to coming up with market research strategies and measuring the effectiveness of marketing campaigns, social media data must be fully utilized as a critical source of truth for consumer opinions—whether positive or negative—about products, brands, trends, and influencers.

Facebook’s New Explore Feed Can Improve Your Posts’ Organic Reach

Tuesday, October 24th, 2017

Image by flaken

 

Over the past several years, many users have complained about Facebook stifling the organic reach of the content published on their pages. Now, the social media platform has rolled out a possible solution for improving the organic reach of posts published on Facebook Pages on the desktop site.

 

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