Posts Tagged ‘Marketing’

Encourage Employees to Share Content with LinkedIn Elevate

Tuesday, April 14th, 2015

Image by A Name Like Shields Can Make You Defensive


With 350 million users, LinkedIn has already established itself as the biggest social platform for professionals worldwide. Soon, people can use it to learn a thing two with the launch of Elevate, LinkedIn’s new paid app.


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Instagram’s Carousel Ads: A New Way of Telling Your Brand’s Stories

Tuesday, March 17th, 2015

Image by troy david johnston


Instagram has recently introduced a new ad format called Carousel Ads, which lets brands upload multiple images to improve the storytelling element of their marketing campaigns. With this new ad unit, the visual social media platform broadened its options for advertisers by providing a better means for users to learn more about a company’s brand or product.


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This Holiday Season, Try Mixing Traditional & Social Media Marketing Strategies

Tuesday, November 18th, 2014

Image by Kevin Dooley


The holidays are just around the corner, which means you need to be in heavy marketing mode soon if you want to take advantage of all the profits and benefits this often overwhelmingly busy season has to offer.


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How to Get Started on Tumblr for Your Small Business

Wednesday, October 1st, 2014

Image by Martin Fisch

Tumblr is often overlooked as a platform for business in favor of other social networking sites such as Facebook and Twitter. But if you’re small business is the type to have strong visual content, then Tumblr offers an opportunity for you to extend your reach.


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Monthly Link Round Up – 08-29-14

Friday, August 29th, 2014

The ‘Ice Bucket Challenge’: A case study in viral marketing gold (

One of the reasons why the Ice Bucket Challenge has become so successful is that it started from an organic source—with one individual and family. Their idea has led to an tremendous outpouring of support from a wide range of people from all over the world.

Social media marketing must move beyond buzz baiting (

Many brands in Europe, as well as other parts of the world are snubbing chances to engage and convert social media fans into long-term leads by putting emphasis on attention-grabbing campaigns instead of focusing on functional content that’s created to serve a specific purpose.

4 Mistakes Marketers Make When Trying to Go “Viral” (

Any form of marketing has always been about creating meanings between a company, its audience, and a wide culture or movement behind it. These days, as social networks are increasingly becoming the primary vehicle for content discovery and curation, companies that don’t involve audiences in the creation and spreading of their message are at a bigger risk of becoming unsuccessful.

Social Media Marketing: Staying Up on Trends (Business2Communitycom)

Working in social media marketing comes with the pressure of staying up-to-date with the latest networks, apps, news, and trends. When marketers miss the boat, it can have huge implications on their quality of work as well as their relationship with clients. Stephanie Jones shares ideas on how businesses can be on top of their social media marketing game.

7 Marketing Lessons From The ALS Ice Bucket Challenge (

The ALS Ice Bucket Challenge demonstrated the power of social media and its ability to influence cause marketing on a worldwide scale. And even if it will take a while before a social storm of this caliber will rise again, the Ice Bucket Challenge holds a number of important lessons for marketers.

The Importance of Social Media Automation for Your Small Business

Tuesday, July 29th, 2014

Image by Orange Steeler


Social media automation is all about identifying content that’s relevant to your industry or community and scheduling it out in advance. Whether it’s stretching out your small business’s limited marketing resources or maximizing the productivity of your social media marketing team, it can help establish your brand as a valuable source of information and bringer of engaging conversation in your online channels.


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Spammy Practices to Avoid on Facebook

Tuesday, July 1st, 2014

Image by epSos .de

The recent changes on Facebook’s algorithm may seem like a trick to get businesses to pay for promoted posts so they can maintain their reach on the social network, but seen from another angle, these changes help push social media marketers to improve the quality of their posts for the sake of better user experience. In the end, not only will this make posts more enjoyable for the fans, it will also encourage them to continue supporting or engaging with a business.


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