Posts Tagged ‘Marketing’

This Holiday Season, Try Mixing Traditional & Social Media Marketing Strategies

Tuesday, November 18th, 2014

Image by Kevin Dooley


The holidays are just around the corner, which means you need to be in heavy marketing mode soon if you want to take advantage of all the profits and benefits this often overwhelmingly busy season has to offer.


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How to Get Started on Tumblr for Your Small Business

Wednesday, October 1st, 2014

Image by Martin Fisch

Tumblr is often overlooked as a platform for business in favor of other social networking sites such as Facebook and Twitter. But if you’re small business is the type to have strong visual content, then Tumblr offers an opportunity for you to extend your reach.


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Monthly Link Round Up – 08-29-14

Friday, August 29th, 2014

The ‘Ice Bucket Challenge’: A case study in viral marketing gold (

One of the reasons why the Ice Bucket Challenge has become so successful is that it started from an organic source—with one individual and family. Their idea has led to an tremendous outpouring of support from a wide range of people from all over the world.

Social media marketing must move beyond buzz baiting (

Many brands in Europe, as well as other parts of the world are snubbing chances to engage and convert social media fans into long-term leads by putting emphasis on attention-grabbing campaigns instead of focusing on functional content that’s created to serve a specific purpose.

4 Mistakes Marketers Make When Trying to Go “Viral” (

Any form of marketing has always been about creating meanings between a company, its audience, and a wide culture or movement behind it. These days, as social networks are increasingly becoming the primary vehicle for content discovery and curation, companies that don’t involve audiences in the creation and spreading of their message are at a bigger risk of becoming unsuccessful.

Social Media Marketing: Staying Up on Trends (Business2Communitycom)

Working in social media marketing comes with the pressure of staying up-to-date with the latest networks, apps, news, and trends. When marketers miss the boat, it can have huge implications on their quality of work as well as their relationship with clients. Stephanie Jones shares ideas on how businesses can be on top of their social media marketing game.

7 Marketing Lessons From The ALS Ice Bucket Challenge (

The ALS Ice Bucket Challenge demonstrated the power of social media and its ability to influence cause marketing on a worldwide scale. And even if it will take a while before a social storm of this caliber will rise again, the Ice Bucket Challenge holds a number of important lessons for marketers.

The Importance of Social Media Automation for Your Small Business

Tuesday, July 29th, 2014

Image by Orange Steeler


Social media automation is all about identifying content that’s relevant to your industry or community and scheduling it out in advance. Whether it’s stretching out your small business’s limited marketing resources or maximizing the productivity of your social media marketing team, it can help establish your brand as a valuable source of information and bringer of engaging conversation in your online channels.


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Spammy Practices to Avoid on Facebook

Tuesday, July 1st, 2014

Image by epSos .de

The recent changes on Facebook’s algorithm may seem like a trick to get businesses to pay for promoted posts so they can maintain their reach on the social network, but seen from another angle, these changes help push social media marketers to improve the quality of their posts for the sake of better user experience. In the end, not only will this make posts more enjoyable for the fans, it will also encourage them to continue supporting or engaging with a business.


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Use Semantic Markup Properly with these Best Practices

Tuesday, June 17th, 2014

Image by Jake Bouma

One of the best ways to make sure your site comes up in first page results is by using semantic markup. This is the use of HTML to tell search engines exactly what’s in your page, making your site easier, faster, and more accurately to find and index to boost ranking and online exposure.


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Reevaluate Your Target Markets to Improve Your Social Media Campaign

Thursday, June 12th, 2014

Image by Emilio Küffer

In the world of social media marketing, it doesn’t matter how well your content is or how much you shell out on paid advertising if you don’t know who your real audience is.


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