Posts Tagged ‘Marketing’

Encouraging Co-Creation in Social Media

Tuesday, April 22nd, 2014

Image by woodleywonderworks

Social media has given businesses a way to deliver the message of their brands at reduced marketing costs, but with it, new challenges and opportunities come along as it also transforms the way consumers interact with a brand.


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Maximizing the Open Graph Protocol to Improve Social Shares

Tuesday, April 1st, 2014

Image by Dylan Tweney

When posting your content on social sites like Facebook, you’ve probably wondered about how Facebook chooses the image and summary to include in your links. This is thanks to the Open Graph Protocol.

The Open Graph Protocol allows richer, more attractive social sharing of your site’s or blog’s content by giving you the power to dictate the title, image, summary, and URL that will come out whenever your posts are shared in Facebook. This is very important if you want to take full control of your online marketing campaigns.


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A Word of Caution about Cross-Posting

Tuesday, March 18th, 2014

Image by villunderlondon

For the busy social media marketer, it might be tempting to rely on tools such as HootSuite and TweetDeck to post the same updates on Twitter, Facebook, and Google+ automatically regardless of who your followers are in each channel. True that this can save you a lot of time and help you stay active in each account, but if you’re not careful, auto-posting the same content can lead to a few embarrassing mishaps that can go against your brand image and marketing efforts.


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Practice Proper Comment Etiquette to Avoid a Bad Online Rep

Monday, February 24th, 2014

Image by David Goehring

There’s more to social media marketing than simply posting blogs. You have to go out there and make sure your brand is making its mark in every possible way. Commenting on other people’s blogs – those relevant to your product or service, of course – is one way of letting people know you’re a thought leader in your field. However, this can only be effective when done properly. Otherwise, you’ll be marked as a spammer, and your marketing efforts might do more damage than good.


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Creating Actionable Insights and Goals through Social Media Analysis

Tuesday, January 28th, 2014

Image by JD Hancock

With social media management platform HootSuite’s recent announcement of its acquisition of social analytics platform uberVU, it might be time to think about how you could prioritize social media analysis in order to obtain deeper insights on marketing campaigns across your Facebook, Twitter, or LinkedIn accounts.


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Developing an Effective Google+ Email Marketing Campaign

Tuesday, January 14th, 2014

Image by Adib Roy

Now that Google+ has made it possible for you to send emails to people without even knowing their email addresses, it’s important that you do some strategizing before fully utilizing the social network service for your email marketing efforts. This is because you only have one try at this; if recipients instantly don’t like what you’ve sent, you can be blocked in an instant.

So, how can you decrease the chances of your Google+ emails being blocked? Here are a few tips:


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Enhancing Images with Text for Successful Online Marketing

Tuesday, December 10th, 2013

Image by Suketu Gajjar

Images are essential to successful marketing, especially online where they are easy to share and consume. Many photo-sharing websites such as Pinterest and Tumblr are helping online retailers attract customers and boost e-commerce sales. However, a recent study from the University of Miami School of Business Administration shows that displaying a high number of images can actually turn against a company’s marketing efforts.


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