Marketing | Social Media Marketing

Posts Tagged ‘Marketing’

Weekly Link Round Up – 06-24-11

Friday, June 24th, 2011

Old Spice ‘Responses,’ ‘Wilderness Downtown’ and ‘Pay With a Tweet’ Earn Top Cyber Honors at Cannes (AdAge.com)

The Cyber category at the Cannes Lions International Festival of Creativity showcases the growing maturity and diversity of digital campaigns as a whole. As the three highly diverse Grand Prix winners show, there is more than one way to prove a campaign a true creative success.

Brands’ new challenge: turning conversations into transactions, says Coke (MarketingWeek.co.uk)

Also at the Cannes Lions, Coca-Cola’s marketing chiefs point out that there’s a need for quantitative ways of measuring big ideas and expanding on their potential. A combination of social media and owned media may be the solution to transforming conversations into transactions.

Good Charlotte Defends Their Community at Concert at The NorVa (ManagingCommunities.com)

Even the very actions of community managers can speak volumes about the brand they stand with. Good Charlotte defending their community during their concert at the NorVa stands as a clear example of how this works.

How Yakima Won My Heart (idaconcpts.com)

Defending a community isn’t the only way to gain trust through social media. Small things that show how you reach out to your audience can actually lead to winning them over in the long run, even if they aren’t conscious of it.

Pottermore website launched by JK Rowling as ‘give-back’ to fans (Guardian.co.uk)

JK Rowling’s new venture, “Pottermore”, is set to feature new and previously unpublished material about the world of Harry Potter. But more than that, the site aims to also be a way for fans to interact with the world of the book and even contribute to the wealth of drawings, stories and ideas. With the medium Pottermore offers, fans may find a way to keep the magic very alive.

Tags: Advertising, community, companies, customers, Marketing, Social Media, social networking, Strategy
Posted in Events, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 06-10-11

Friday, June 10th, 2011

Internet Week Panel: The Social Media Simplicity Toolkit (SocialMediaToday.com)

A New York Internet Week panel discussed different ways of establishing brand presence on the Web. Keeping things simple, engaging, rather than hard-selling, and knowing your target audience as well as why your brand has chosen a specific platform are fundamental in achieving your goals.

Writing to Attract, Retain and Engage (ProBlogger.net)

When it comes to blogging and copywriting, you need to be able to attract, retain, and engage your readers. You can accomplish these by appealing to one of the five core human drives, making your content useful or entertaining, or both, and writing like you were directly speaking to your reader.

Want Your Message to Resonate? Say it Again. Want Your Marketing Message to Resonate? Say it Again (SocialMediaExplorer.com)

Consistency is key in setting yourself apart from others with the same message. Sending out a specific message once may not be enough; your audience may not remember it in the future. Not to mention, in a global village overloaded with information, your message may easily get swallowed up in the mass.

Ultimate Blogger’s Guide to Search Engine Optimization (SocialMediaExaminer.com)

With proper search engine optimization (SEO), you can use your company blog (and each post) to increase your chances of ranking well in searches and being found by your target audience. Rich Brooks shares tips on how to go about proper SEO.

Only a Small Percentage of Your Customers Care Enough to Offer Feedback and You Should Listen (ManagingCommunities.com)

Take note of the customer feedback you get via social media; the feedback you get can prove to be valuable. Also, in listening to and engaging your audience, you are able to show that you care and even establish relationships.

Tags: Blogging, blogs, Marketing, online marketing, Social Media, social media marketing
Posted in Marketing, Social Media, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 04-22-11

Friday, April 22nd, 2011

Small Businesses Benefit Most From Social Media, Study Reveals (SocialMediaExaminer.com)

While large, established companies such as Old Spice and Benefit Cosmetics have been reaping the rewards of social media involvement, the true winners are small businesses. As a study reveals, these SMBs have been seeing amazing results from leveraging social media as a marketing tool.

Most Marketers Plan to Increase Social Media Spend This Year [STUDY] (Mashable.com)

Since an overwhelming number of marketers this year consider social media to be integral to their strategies, there appears to be a rise in social media spending. According to a poll by Mashable and Effie Worldwide, 70% of these marketers plan to increase their social media budgets by more than 10%.

Interview: ThinkGeek on joining online communities instead of building them from scratch (BazaarVoice.com)

ThinkGeek is well-known for earning a cult following for their “stuff for smart masses.” An interview with the company’s Public Relations Manager, Shane Peterman, reveals an interesting facet to how they interact with their demographic: by being part of existing communities instead of building a new one.

The ROI of Your Mother (DArmano.TypePad.com)

Business likes tangible results. While the ROI from using social media is hard to put down on paper, it is strong and it does have an impact on a business’ demographic. In business conversations though, it is possible to quantify the benefit of social media in terms of metrics, behaviors and financials.

5 Techniques to Create Raving Loyal Fans (ProBlogger.net)

Part of making a strong presence in social media is simply creating raving, loyal fans. With a few tips to refine your blog writing or blog posting style, you can go from being simply a dump of random information to becoming a trusted authority with a following.

Tags: Blogging, Business, community, Marketing, networking, online marketing, Social Media, social media marketing, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 04-15-11

Friday, April 15th, 2011

How Benefit Cosmetics gave their customers a voice on Facebook (and won a Shorty Award) (BazaarVoice.com)

Benefit Cosmetics successfully leverages social media by going beyond brand to customer interaction. Through its Facebook page, the company collects user-generated content such as customer reviews which are directly placed on the product page of their website. By leveraging this, it has taken the sharing from brand-to-customer to friend-to-friend.

B2B Social Media Gets Intimate (ScottMonty.com)

While most of social media marketing is geared towards consumers, networking with other businesses as in a B2B model calls for a more intimate conversation. Private social networks and services such as Path, Beluga and GroupMe are examples of those geared towards companies working with this particular business model.

Do Social Customers Really Want a Relationship with Your Brand? (CollectiveIntellect.com)

There’s a difference between the passive liking of a brand and the active “Co-Creation” which allows businesses to tailor and scale their efforts. While not all customers seek to become good friends with your brand, businesses can analyze their ties to get a clear view on how their customers want to be engaged.

Blogosphere Trends + Effective Calls to Action (ProBlogger.net)

Creating effective calls to action can do well not only to translate views into sales, but also to push for more engagement within the community. Read on to see how blogosphere trends have utilized these effective calls to action.

Beyond Engagement: How to Find & Build Brand Ambassadors (Soshable.com)

Brand ambassadors aren’t just people who actively support your brand. These people help in the whole concept of engaging your audience. Whether they are people within the organization or outside of it, brand ambassadors are characterized by their passion which gets others to appreciate your brand as well.

Tags: community, customer service, customers, Marketing, networking, relationships, Social Media, social networking, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 03-25-11

Friday, March 25th, 2011

Andy’s Answers: How Toyota used social to build brand advocacy during a crisis (SmartBlogs.com)

In an emergency such as a recall crisis, social media can figure greatly in repairing a brand’s image. In the case of Toyota, the company realized that it wasn’t very good at talking about itself but needed to reach out to their consumers. By employing a few social media strategies, Toyota was not only able to reach out, but also give their image an added boost.

Childrens Hospital of Boston: A Successful Hospital Social Media Example (IgniteSocialMedia.com)

While businesses in the healthcare sector may be bound by the HIPPA and will need to monitor their social media platforms to adhere to this, some institutions such as the Childrens Hospital of Boston have done a great job leveraging social media. Through its Facebook, Twitter and YouTube pages, the hospital connects with all its patients.

Is there profit in a kinder, gentler business? (SocialMediaExplorer.com)

The answer? Yes. While efficiency is perceived to be at the heart of business, what it does in turn is take away the soul from the act. In an age where consumers have grown accustomed to soulless selling, it pays to actually show some heart. After all, this will be noticed regularly by customers and in time, you can create a better brand image that goes beyond “outstanding products”.

Search + Social = Authority x Influence (DArmano.TypePad.com)

Search & social do not exist independently, but co-exist in a dependent fashion. After all, when social influence goes around, it is bound to affect what shows up on the first page of search engine results. This is something important to consider when results are ranked according to authority and quality.

Facebook fine-tunes its Questions product (News.CNET.com)

While Facebook Questions was once suspected to be a rival to Quora, the new update gives the feature some distinction, fine-tuned to the needs of Facebook’s users. With short, poll-like answers in addition to long form responses, Facebook Questions becomes more relevant to everyday users seeking quick answers.

Tags: Business, community, companies, Facebook, Marketing, networking, relationships, seo, Strategy, trust
Posted in Social Media, Strategy, Weekly Link Round Up | 2 Comments »

Weekly Link Round Up – 01-28-11

Friday, January 28th, 2011

Social-Traditional Combo: Tips to Maximize Lead Gen Efforts (VisibleTechnologies.com)

Social media marketing is a group effort. It’s not just the responsibility of your community manager or resident Twitter/Facebook updater. At the same time, it should go hand-in-hand with any traditional marketing efforts you are currently carrying out.

Social Media to the Rescue: Getting Your Brand back on Track when a Crisis Breaks (SmartBlogs.com)

One moment, you’re happily tweeting away, and the next moment, you’re being bombarded with flames and complaints. Do not despair, you can get through this. In this blog post, you will find eight ways to gracefully handle a social media crisis.

How Soon Does Blogging Deliver Results (TheWayOfTheWeb.net)

They may be older than social media platforms but blogs are now an integral component of social media marketing’s arsenal. Like Twitter and Facebook, however, it takes time to build up a blog into a formidable consumer influence. Many clients believe success can be measured by the number of visitors a blog gets per day. This does not always translate into a successful business.

How to Best Utilize the New Foursquare for Business (Inc.com)

If you want to take your social media marketing efforts to the next level, try adding a geo-targeted element. Foursquare can be utilized to build an even stronger presence among your target customers. Here are a few tips on using Foursquare for business.

Social Media In Your Shoes – RFID Technology (SimplyZesty.com)

Street shoe brand WeSC introduces an introduces an interesting new kind of experiential marketing. Dubbed ‘Karmatech,’ this piece of technology lets customers update their social media sites using their shoes. Unlike Nike+, which is another shoe-based social media technology, Karmatech offers more variation and personalization.

Tags: Blogging, foursquare, Marketing, online marketing, Social Media, social media marketing, social media tools, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | 2 Comments »

Weekly Link Round Up – 01-21-11

Friday, January 21st, 2011

Brand Marketing in Social Media: Friends with Benefits? (PR-Squared.com)

A lot of things may have changed in the field of social media marketing but one thing still remains the same – true social media engagement success is founded on gaining the trust of one’s followers. This cannot be achieved by entertainment alone. When it comes to brand marketing, trust is built via positive transactions. In this case, transactions involve the manner by which brands gain and respond to feedback from their consumers.

Facebook Strategy Basics: 3 Truths, 3 Tips (BazaarVoice.com)

Getting your brand on Facebook has been touted as one of the most important marketing moves of the modern age. Nearly one in five shoppers search their social networks for information before making a purchase. Naturally, it is a good idea to set up a Facebook page where consumers could interact with your brand directly. The thing is, not everybody is doing it correctly. Here are a few guidelines on running a successful Facebook “strategy.”

Research: Social Gaming to Grow by 30% in US by 2012 (SocialTimes.com)

It looks like we won’t be seeing the end of Farmville, Pet Society and Robot Unicorn Attack any time soon. Social gaming is expected to grow substantially by the next year. This could open up new opportunities for marketers to build up their presence on Facebook.

Social Media Marketing by the Numbers [Infographic] (HubSpot.com)

Want to know how much was spent on social media marketing last year, as well as the social sites the money was going to? Check out the infographic on the link to find out.

Eaquire Magazine, the Cover Model and Augmented Reality (HubSpot.com)

Leading men’s magazine Esquire partners up with Barnes and Noble for a very interesting digital activation. Starting next months, Esquire fans will be able to “interact” with the magazine’s latest cover girl, Brooklyn Decker through a custom built iPhone app that makes her appear in all 700 of Barnes and Noble’s US bookstores. It’s a play on augmented reality both companies think they will be able to benefit from.

Tags: Advertising, Business, Facebook, iPhone, Marketing, online marketing, Social Media, social networking, Strategy
Posted in iPhone Apps, Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »