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Posts Tagged ‘Marketing’

Social Media Marketing in the Age of Algorithms

Tuesday, May 3rd, 2016

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Over the last few years, nothing seems to have gotten the digital marketing industry more excited or riled up as the topic of ‘algorithms’—their introduction, updates deployed across search engines, and how social networks have begun to adopt them.

 

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F8 Conference 2016 Highlights: Bots, 360° Video, and VR

Tuesday, April 19th, 2016

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Facebook dominated the marketing and tech newsreels last week, thanks to announcements made during its annual F8 developers’ conference. Although the event is primarily aimed at developers, it’s when the company announces some of its biggest news and unveils services and features that users can expect in the coming months.

 

 

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Emotional Responses in Marketing: Convincing Customers to Buy

Tuesday, April 12th, 2016

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Marketing campaigns that encourage people to share and buy can be summed up in one word: emotional.

This should come as no surprise as it was previously discussed how neuroscience plays a big part in marketing. Furthermore, studies have shown that people rely heavily on emotions when making brand decisions rather than information. Emotional responses to ads also have greater influence on an individual’s intent to buy than the content shown on marketing material.

 

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Using Neuroscience to Structure Your Customer Acquisition Strategy

Tuesday, March 29th, 2016

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Containing approximately 100 billion neurons that enable humans to process information, the brain can greatly influence how your target audience will respond to marketing and sales strategies. By leveraging the power of neuroscience and structuring your customer acquisition campaign around it, you can accelerate your customer growth, sales conversions, and business development in record time.

 

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Emerging Marketing Trends in SXSW Interactive 2016

Tuesday, March 15th, 2016

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This week, SXSW Interactive 2016 kicked off with hundreds of marketers flocking to Austin, Texas for food, music, and a glimpse at new technologies that are expected to connect with consumers. Even after over two decades, the influence and role of SXSW in marketing shows no signs of fading.

 

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Content Marketing Strategies for Top Social Networks

Tuesday, March 8th, 2016

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As time goes by, it’s becoming clear that the line separating content marketing from social media marketing is getting blurry. While the former certainly exists outside of social media, brands can no longer run effective campaigns without considering how these will affect their business pages on Facebook, Twitter, or Instagram.

 

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Business Types That are Naturally Suited for Social Media Marketing

Tuesday, January 12th, 2016

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Although social media marketing can generally help any kind of business get more traffic, enhance customer engagement, and improve brand recognition, companies belonging to certain industries can definitely benefit from it more than others.

 

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