Marketing | Social Media Marketing

Posts Tagged ‘Marketing’

Weekly Link Round Up – 04-15-11

Friday, April 15th, 2011

How Benefit Cosmetics gave their customers a voice on Facebook (and won a Shorty Award) (BazaarVoice.com)

Benefit Cosmetics successfully leverages social media by going beyond brand to customer interaction. Through its Facebook page, the company collects user-generated content such as customer reviews which are directly placed on the product page of their website. By leveraging this, it has taken the sharing from brand-to-customer to friend-to-friend.

B2B Social Media Gets Intimate (ScottMonty.com)

While most of social media marketing is geared towards consumers, networking with other businesses as in a B2B model calls for a more intimate conversation. Private social networks and services such as Path, Beluga and GroupMe are examples of those geared towards companies working with this particular business model.

Do Social Customers Really Want a Relationship with Your Brand? (CollectiveIntellect.com)

There’s a difference between the passive liking of a brand and the active “Co-Creation” which allows businesses to tailor and scale their efforts. While not all customers seek to become good friends with your brand, businesses can analyze their ties to get a clear view on how their customers want to be engaged.

Blogosphere Trends + Effective Calls to Action (ProBlogger.net)

Creating effective calls to action can do well not only to translate views into sales, but also to push for more engagement within the community. Read on to see how blogosphere trends have utilized these effective calls to action.

Beyond Engagement: How to Find & Build Brand Ambassadors (Soshable.com)

Brand ambassadors aren’t just people who actively support your brand. These people help in the whole concept of engaging your audience. Whether they are people within the organization or outside of it, brand ambassadors are characterized by their passion which gets others to appreciate your brand as well.

Tags: community, customer service, customers, Marketing, networking, relationships, Social Media, social networking, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 03-25-11

Friday, March 25th, 2011

Andy’s Answers: How Toyota used social to build brand advocacy during a crisis (SmartBlogs.com)

In an emergency such as a recall crisis, social media can figure greatly in repairing a brand’s image. In the case of Toyota, the company realized that it wasn’t very good at talking about itself but needed to reach out to their consumers. By employing a few social media strategies, Toyota was not only able to reach out, but also give their image an added boost.

Childrens Hospital of Boston: A Successful Hospital Social Media Example (IgniteSocialMedia.com)

While businesses in the healthcare sector may be bound by the HIPPA and will need to monitor their social media platforms to adhere to this, some institutions such as the Childrens Hospital of Boston have done a great job leveraging social media. Through its Facebook, Twitter and YouTube pages, the hospital connects with all its patients.

Is there profit in a kinder, gentler business? (SocialMediaExplorer.com)

The answer? Yes. While efficiency is perceived to be at the heart of business, what it does in turn is take away the soul from the act. In an age where consumers have grown accustomed to soulless selling, it pays to actually show some heart. After all, this will be noticed regularly by customers and in time, you can create a better brand image that goes beyond “outstanding products”.

Search + Social = Authority x Influence (DArmano.TypePad.com)

Search & social do not exist independently, but co-exist in a dependent fashion. After all, when social influence goes around, it is bound to affect what shows up on the first page of search engine results. This is something important to consider when results are ranked according to authority and quality.

Facebook fine-tunes its Questions product (News.CNET.com)

While Facebook Questions was once suspected to be a rival to Quora, the new update gives the feature some distinction, fine-tuned to the needs of Facebook’s users. With short, poll-like answers in addition to long form responses, Facebook Questions becomes more relevant to everyday users seeking quick answers.

Tags: Business, community, companies, Facebook, Marketing, networking, relationships, seo, Strategy, trust
Posted in Social Media, Strategy, Weekly Link Round Up | 2 Comments »

Weekly Link Round Up – 01-28-11

Friday, January 28th, 2011

Social-Traditional Combo: Tips to Maximize Lead Gen Efforts (VisibleTechnologies.com)

Social media marketing is a group effort. It’s not just the responsibility of your community manager or resident Twitter/Facebook updater. At the same time, it should go hand-in-hand with any traditional marketing efforts you are currently carrying out.

Social Media to the Rescue: Getting Your Brand back on Track when a Crisis Breaks (SmartBlogs.com)

One moment, you’re happily tweeting away, and the next moment, you’re being bombarded with flames and complaints. Do not despair, you can get through this. In this blog post, you will find eight ways to gracefully handle a social media crisis.

How Soon Does Blogging Deliver Results (TheWayOfTheWeb.net)

They may be older than social media platforms but blogs are now an integral component of social media marketing’s arsenal. Like Twitter and Facebook, however, it takes time to build up a blog into a formidable consumer influence. Many clients believe success can be measured by the number of visitors a blog gets per day. This does not always translate into a successful business.

How to Best Utilize the New Foursquare for Business (Inc.com)

If you want to take your social media marketing efforts to the next level, try adding a geo-targeted element. Foursquare can be utilized to build an even stronger presence among your target customers. Here are a few tips on using Foursquare for business.

Social Media In Your Shoes – RFID Technology (SimplyZesty.com)

Street shoe brand WeSC introduces an introduces an interesting new kind of experiential marketing. Dubbed ‘Karmatech,’ this piece of technology lets customers update their social media sites using their shoes. Unlike Nike+, which is another shoe-based social media technology, Karmatech offers more variation and personalization.

Tags: Blogging, foursquare, Marketing, online marketing, Social Media, social media marketing, social media tools, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | 2 Comments »

Weekly Link Round Up – 01-21-11

Friday, January 21st, 2011

Brand Marketing in Social Media: Friends with Benefits? (PR-Squared.com)

A lot of things may have changed in the field of social media marketing but one thing still remains the same – true social media engagement success is founded on gaining the trust of one’s followers. This cannot be achieved by entertainment alone. When it comes to brand marketing, trust is built via positive transactions. In this case, transactions involve the manner by which brands gain and respond to feedback from their consumers.

Facebook Strategy Basics: 3 Truths, 3 Tips (BazaarVoice.com)

Getting your brand on Facebook has been touted as one of the most important marketing moves of the modern age. Nearly one in five shoppers search their social networks for information before making a purchase. Naturally, it is a good idea to set up a Facebook page where consumers could interact with your brand directly. The thing is, not everybody is doing it correctly. Here are a few guidelines on running a successful Facebook “strategy.”

Research: Social Gaming to Grow by 30% in US by 2012 (SocialTimes.com)

It looks like we won’t be seeing the end of Farmville, Pet Society and Robot Unicorn Attack any time soon. Social gaming is expected to grow substantially by the next year. This could open up new opportunities for marketers to build up their presence on Facebook.

Social Media Marketing by the Numbers [Infographic] (HubSpot.com)

Want to know how much was spent on social media marketing last year, as well as the social sites the money was going to? Check out the infographic on the link to find out.

Eaquire Magazine, the Cover Model and Augmented Reality (HubSpot.com)

Leading men’s magazine Esquire partners up with Barnes and Noble for a very interesting digital activation. Starting next months, Esquire fans will be able to “interact” with the magazine’s latest cover girl, Brooklyn Decker through a custom built iPhone app that makes her appear in all 700 of Barnes and Noble’s US bookstores. It’s a play on augmented reality both companies think they will be able to benefit from.

Tags: Advertising, Business, Facebook, iPhone, Marketing, online marketing, Social Media, social networking, Strategy
Posted in iPhone Apps, Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 01-14-11

Friday, January 14th, 2011

Five Ways to Adapt Your Social Media Marketing Plan (SocialFish.org)

If there is one thing we’ve all learned from dealing with the Internet, it’s that change is the only constant. When working with social media, you will have to be highly adaptive and receptive of the latest news and updates. This blog post offers tips on how to be exactly that.

8 Ways to Use Social Share Buttons on Your Blog (SocialMediaExaminer.com)

Putting share buttons on your blog not only increases your reader activity, they can also help bring your content to a wider audience. Retweet buttons encourage readers to share a post they like with their own followers. Facebook share and Facebook like buttons are two very different things and you may want to choose one over the other, depending on how you want your content disseminated. There are also share buttons for multiple social media sites.

6 Tips for Bringing Personality to Your Facebook Business Page (SocialMediaToday.com)

One of the biggest mistakes businesses make when they run a Facebook page is that they focus too much on themselves. Endlessly promoting your products will more likely make you lose friends than gain them. Fully utilize the social media platform by injecting some personality into your page and engaging with your followers.

6 Critically Undervalued Social Media Success Metrics (ConvinceAndConvert.com)

When it comes to measuring social media success, it’s not enough to simply count how many “likes” you’ve had on Facebook or the number of followers you gain everyday. The challenge isn’t measurability; it’s knowing which measures are meaningful.

Top 20 Social Media Monitoring Vendors for Business (SocialMedia.biz)

As business builds a stronger presence on the Web, brand monitoring becomes more closely tied with social media measurement. Here is a list of social media monitoring applications, with comparative descriptions of their strengths, clients and pricing.

Tags: Business, Marketing, Social Media, social media tools, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | 2 Comments »

Weekly Link Roundup (12-31-10)

Friday, December 31st, 2010

New Year’s Eve Plans? Apps for Cocktails, Music, Midnight Kisses and Party Reveling (TheNextWeb.com)

It’s New Year’s Eve! Are you ready to say goodbye to 2010 with a bang? If you still haven’t quite got everything solidly planned out, don’t worry! There are apps that can do it for you. From making the perfect cocktails to nabbing that midnight kiss, we found a list that can help make New Year’s Eve fun and memorable.

Facebook vs. Twitter, A Breakdown of 2010 Social Demographics (LaughingSquid.com)

Infographics are one trend we won’t see dying out soon. With the Internet churning out so much information every day, it is becoming increasingly harder for users to stick to one tab or window long enough to absorb everything that’s shown in it. Images catch our attention, and we’re all the more knowledgeable because of it. Who would’ve thought demographics could look so interesting?

2011 Predictions: Sarah Perez (ReadWriteWeb.com)

ReadWriteWeb has a tradition of posting its predictions on the state of the Internet in the coming year. While some of them turn out to be big misses, a good number of them are actually spot on. Now, they’re saying social media is going to be bigger than ever in 2011. Wait, that’s not a prediction; that’s a fact.

4 Social Media Marketing Predictions for 2011 (Mashable.com)

Things seem to be looking good for social media marketing in 2011. True, it seems to be growing more complex, but it is also growing into a more exact, measurable process. We can thank all the enterprises who have chosen not to shy away from new technological approach and contributed to its improvement.

Digital influence: 2011 as a Full Step towards Brand Storytelling (CitizenL.com)

If you think harnessing the power of online conversations is a concept that started just a year or two ago, think again. Engagement has been around for as far back as 2006 (For proof, just look at the Times “Person of the Year” for that year). What has happened is a rapid evolution, fueled by a string of amazing online innovations. Next year, we may be seeing a refinement of online marketing approaches.

Tags: applications, Marketing, Social Media, social media marketing, Technology
Posted in Marketing, Social Media, Technology, Weekly Link Round Up | 2 Comments »

Weekly Link Roundup (12-24-10)

Friday, December 24th, 2010

Gen MO – Mobile-Only Generation (MobHappy.com)

While it has been speculated that there exists people who exclusively use mobile phones and gadgets to access the web, recent findings show that these people actually do exist. A latest survey reveals mobile-only usage as high as 70% in emerging markets.

3 social trends your business must know for 2011 planning (BazaarVoice.com)

With 2010 coming to a close, businesses have already begun to brew up plans to make the best out of the coming year. Part of making these plans is to look into emerging trends such as leveraging Facebook for meaningful marketing or empowering media with mobile technology.

Opera: State of the Mobile Web, Year-End 2010 (ReadWriteWeb.com)

Opera Software has released its State of the Mobile Web report for the year 2010. Findings show that mobile web usage has soared. There are other interesting facts abound such as how Facebook and Google are dominant among mobile web users.

Businesses to Get Serious About Getting Social in 2011 (blog.VisibleTechnologies.com)

Aside from rising trends in web usage and web society, there are also predictions made on social media’s place in business for the upcoming year. Businesses have come to view the use of social media as Social Intelligence, a necessary competitive tool.

What CFOs think about social media (SmartBlogs.com)

While CFOs and social media may seem like an unlikely match, according to a recent survey by Accountemps, many have seen the value of engaging customers through the net. Lars Asbjornsen of Robert Half International offers advice for these finance officers.

Tags: Advertising, Business, community, Marketing, online marketing, Social Media, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »