Photo by Wendy Piersall
Social media can become even more powerful when you combine it with offline PR efforts and use it to supercharge your real-world business networking.
Probably the most important benefit for a lot of people getting on social media is the people you’ll meet, interact with, and start to build relationships with. I’ve met hundreds of interesting individuals since I started blogging in 2006—many of whom have become friends, mentors, clients, and business partners. But nothing beats meeting these people face-to-face.
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