Thanks to companies like BlendTec and Old Spice, more brands are realizing the values of online marketing through the social media stream. The aforementioned brands are now considered luminaries in the social media marketing field after having fully utilized video site YouTube for their own campaigns.
With the success both Blendtec’s Will It Blend? and Old Spice’s The Man Your Man Could Smell Like series of videos brought to these companies, you can surely expect that the next viral sensation is merely around the corner. The Web did not fail us, as stationary correction product Tipp-Ex unveiled their marketing campaign late last week.
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