Posts Tagged ‘Microblogging’

The Twitter Acquisition Conundrum and What It Means for Marketing

Tuesday, October 11th, 2016

Image by yukogets


Over the past few weeks, rumors have been circling that Twitter is a likely buy-out target. However, the likelihood of a bidding war fizzled out last week, after Disney, Apple, and Google were ruled out as potential buyers—causing Twitter’s share price to drop by 20 percent.


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How Your Small Business Can Benefit from the New Twitter

Tuesday, August 12th, 2014

Image by Pete Simon


These past few months, we’ve been seeing a lot of changes on Twitter. The modifications were implemented in an attempt to increase the microblogging site’s user engagement and make it more intuitive. Here are a few ways how your business can leverage from these changes:


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Weekly Link Round Up – 02-22-13

Friday, February 22nd, 2013

Introducing Twitter’s Vine, A Marketer’s (Potential) New Best Friend (

After social media marketing experts predicted the success of use-generated video content in 2013, Vine, Twitter’s video sharing service was launched on January 25. While fun for personal use, Stephanie from Source Metrics explores how brands can benefit from Vine.

10 Vine’s Ideas for Small Businesses: What Stories to Tell in 6 Seconds (

Telling a story in just six seconds is not only possible, but also fun! As long as you have a clear idea of what your goals are and what things you want your business to achieve and share on Vine, you can effectively use it as a creative canvas that shows what your company is all about.

Should Luxury Marketers Climb on the Vine? (

Many luxury marketers are already getting onboard with Twitter’s new social-mobile application, Vine, but before deciding to jump on the bandwagon, you should first make sure to completely learn its uses and understand its limitations.

The Do’s and Don’ts of Using Vine for Marketing (

Because Vine is so new, it may be difficult to learn how to use it properly to get the best results. By taking a look at what other brands are doing, marketers can learn which things to avoid, and which practices we have to keep doing.

Is Mobile Video The Next Big Thing in Social Media? [INFOGRAPHIC] (

Twitter’s introduction of its new social-mobile application, Vine, is probably indicative of a new trend in the social media space. This infographic takes a closer look at why 2013 might be the year of the social mobile video.

Four Twitter bad habits to avoid (and what you can do instead)

Monday, July 16th, 2012

Image by soundfromwayout

As a powerful tool for communications over the Web, Twitter has become quite the pop culture icon. Its millions of users range from huge celebrities and large businesses, down to startups and casual users. You have Lady Gaga and Dave Grohl addressing their fans, announcing tour dates, and showing backstage photos alongside your cousin announcing that he just had a coffee cake and whining that he didn’t get to attend San Diego Comic-Con.


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Optimizing your Twitter background for better online engagements

Thursday, April 26th, 2012

Social Media Marketing using Twitter to boost Engagements

Image by Coletivo Mambembe

It’s no doubt that Twitter remains to be among the most popular social networking sites today, relied by individuals and businesses to communicate and share news with each other. And just like any useful tool, we make the most out of them by developing processes around them to make them work to our advantage. Just search online and you’ll find tons of content about tips, tricks and best practices to make Twitter into the social media marketing powerhouse for its users.


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Twitter and the Law: Targeting spammers on the Twitterverse

Thursday, April 5th, 2012

Twitter and the Law: Targeting spammers on the Twitterverse

Image by Rosaura Ochoa

With everyone’s strong reliance on social media, it’s important to protect ourselves from malicious activities taking place on the social Web. Twitter in particular has been focusing their efforts to strike down on spammers on their brand’s social ecosystem. And in a recent post on their blog, the Internet giant reiterates their commitment to rid their massive social media service of spam, and this time they’ve enlisted the help of the authorities.


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Twitter acquires microblogging service Posterous

Wednesday, March 14th, 2012

Social media giant Twitter earlier that it has acquired microblogging service Posterous in a move that will see the technology and the people responsible for developing them move into Twitter HQ. This was announced on both companies’ blogs as an “acqui-hire” to pull in software engineers and product managers and other employees into Twitterhood and refine the features already within the Twitter stable.


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