A couple of days ago, Twitter announced on their media blog that it will be unveiling a new tool for easily embedding tweets into a Web site or a blog post. The tool, as we’ve come to know, is called Blackbird Pie and it’s now officially available for use.
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Mobile has truly become an essential platform for Twitter, bolstered by the convenience afforded by the ubiquity of wireless connectivity and the steadily dropping prices of mobile phones. As such, many third-party Twitter clients and apps have sprouted from this side of the Twitterverse, carrying varying functionalities and value added services on top of the 140-character architecture.
To further push mobile Twitter use, the microblogging and messaging tool launched its official app for the Blackberry and acquired Atebits to retcon Tweetie as Twitter for iPhone within the same week last month. Now, hot off the heels of its obvious thrust to dominate the mobile space, Twitter has let out another in-house developed app and this time, it’s all set to target Google’s developer-friendly mobile operating system, the Android.
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One of the major benefits of running a contest on Twitter is that it’s a quick and easy way to distribute links, which, of course, drives considerable traffic to your site. This also grows your message dissemination exponentially if you’ve also required interested people to join your roster of followers and / or retweet your contest tweet, since doing either only takes about a single click of the Follow or Retweet. This, of course, depends on how attractive the prize is or how well you’ve executed the game.
In previous posts, we determined some of the key elements when planning a contest and helped you with your first contest-related tweet to initiate the contest proper. Here are a few more suggestions to keep in mind as you move along your contest.
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It’s been pretty interesting since Twitter’s API became open to third party Web site developers. It prompted the emergence of an organized cacophony of Web tools and services that leveraged on the microblogging tool’s functionalities.
As a result, we have been seeing some considerable amount of features, capabilities and third party site implementations to organize the Twittersphere and integrate messaging. These ranged from the useful services aimed to enhance Twitter usage, track statistics and enable cross platform information sharing, to those single-serving tools that inject 140-character fun and gaming into the user experience.
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Image by Jef Aerosol
Including promotions like games and contests is one of many effective ways to inject more juice into your online marketing campaign’s SEO initiatives. For your target demographic, it enhances your Web presence by strengthening brand discovery and familiarity while giving them something fun to do. It gives you a platform where you can thank your existing audience and reward them for their loyalty as it drives considerable site traffic and reels in potential new clients in the process.
All these can be further augmented by including social media into the strategy to be able to easily broadcast on a much wider platform.
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Whether you’re simply using Twitter for the social media aspect of your brand’s campaign or simply following the traction of your tweet for personal reasons, here are three tools to make sure you’re well informed across the Twitterverse.
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Twitter’s @anywhere feature has now gone live and ready for the taking for Web developers and site owners, as announced by the social communication tool’s co-founder Biz Stone on their official blog.
As you may remember, this feature was initially previewed last month during SXSWi where Twitter CEO Evan Williams explained the technology behind it and how it can benefit both users and Web site owners alike as it opens up the so-called Twitterverse. As a refresher: @anywhere is Twitter’s latest communications platform that allows for a much deeper integration with other Web sites.
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