Image by Sugar Daze
Aside from publishing blog posts and committing yourself to the social media playground, there are many other ways to deliver your content and ramp up your brand development efforts. One way to go about this is by developing apps that seamlessly tie in to your brand and its marketing campaigns.
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Image by Steve Snodgrass
This year has mostly been tagged by bloggers and social media experts as the year of location. This has been proven true as many brands are now spending a considerable amount of their marketing and sales efforts leveraging on its capabilities to their advantage.
With services like Foursquare and Gowalla currently at the top of the geolocation heap, you have to wonder where the usually forward-facing Facebook is in the location ethos. While the company has forayed into other social media avenues, location seems to be a field they have yet to jump into.
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photo by Experientia – IC
One of the leading trends in social media is mobility. We tweet about events that we’re at and check into Foursquare. We have entire albums on Facebook dedicated to mobile uploads. Flip Cams upload your videos directly to Facebook, Flickr, and more, a trend that still digital cameras are jumping on. Put simply, we are constantly grooming and curating our online presence, even while out living our “real” life.
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photo by Yutaka Tsutano
It still amazes me that people aren’t onto things like Twitter and Facebook. Parents ask me if they should be on Facebook to spy on their kids. I ask them that instead, start thinking of using Facebook to build business and personal relationships for your own life or career.
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Mobile has truly become an essential platform for Twitter, bolstered by the convenience afforded by the ubiquity of wireless connectivity and the steadily dropping prices of mobile phones. As such, many third-party Twitter clients and apps have sprouted from this side of the Twitterverse, carrying varying functionalities and value added services on top of the 140-character architecture.
To further push mobile Twitter use, the microblogging and messaging tool launched its official app for the Blackberry and acquired Atebits to retcon Tweetie as Twitter for iPhone within the same week last month. Now, hot off the heels of its obvious thrust to dominate the mobile space, Twitter has let out another in-house developed app and this time, it’s all set to target Google’s developer-friendly mobile operating system, the Android.
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