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Posts Tagged ‘Mobile Apps’

Weekly Link Round Up – 03-15-13

Friday, March 15th, 2013

10 Best Mobile Apps for Easier Social Media Marketing on the Go (FreelanceSwitch.com)

Smart phones, tablets, and other mobile devices have become essential tools for today’s digital marketers. Here are few of the best apps available to help mobile users manage their social networks even when on the go.

Games, Social Networking Taking up Most Time on Mobile Apps (DigitalJournal.com)
A new study has shown (somewhat unsurprisingly, we think), that mobile device owners are using their smartphones and tablets for gaming and social networking. This presents a great opportunity for Social Media marketers who are breaking into the mobile space.

Social Apps Rise on Mobile (Forbes.com)

Downloads for social apps are up 30% year over year, and revenue from those downloads has nearly doubled, accounting for 3% of all revenue generated in Apple’s app store. And this trend is not just limited to the United States, as other regions’ purchases show increases for social apps.

Mobile Is Changing Business, Is Yours Ready? [Infographic] (TGDaily.com)
This interesting infographic from SocialMouths gives us an idea of how mobile use is changing the nature of businesses, particularly in terms of how they access information on products and services. Being prepared for mobile may be one of the best ways to prepare for success.

3 Steps to Leverage Mobile Marketing through Facebook (WChingYa.com)

With the explosion of the mobile market, social media professionals need to be prepared to take advantage of this fast growing market. Considering that of the top 10 mobile properties in the US, 30% of users spend the most time on Facebook, optimizing your mobile campaign to target Facebook users is a viable strategy.

Tool Time: Awesome social media tools for organizing live events

Monday, August 13th, 2012

Image by torroid

When developing your brand and promoting its products on the social Web, combining traditional and social media marketing strategies have proven to be quite the dynamic formula. And while we all devote a huge chunk of our daily schedules propping up our brand’s online presence, reaching out to them in the real world will definitely help tons. Here, holding events can help your brand boost your engagement opportunities, invigorate public awareness, enhance perception, and even tap into markets that aren’t exactly heavy social Web users.

 

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Facebook unveils App Center

Thursday, May 10th, 2012

Social media giant Facebook unveils App Center

Social networking giant Facebook has announced that will be rolling out a new component to its social media ecosystem with the App Center, a new place for its 900 million users to easily find apps. Set to be launched within the next few weeks to be easily accessible to users on the Web, and on the Android and iOS Facebook apps, the App Center will also provide a platform for developers to offer and market their apps.

 

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New scam targets Draw Something players on Twitter

Thursday, March 29th, 2012

New Twitter scam targets Draw Something players

Image by Coletivo Mambembe

Launched early last month, mobile game Draw Something has become a massive success. It runs on the same gaming mechanics behind Pictionary and Win Lose or Draw but heavily employs a social component, letting players take turns and play with multiple competitors. Its massive popularity even overtook Zynga, eventually prompting the social gaming giant to acquire the game and the development company behind it OMGPOP.

 

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Twitter Promoted Accounts and Tweets head for mobile

Wednesday, February 29th, 2012

Twitter Promoted accounts and tweets head for mobile

 

Two years after launching Promoted Tweets, social media giant Twitter is finally bringing their brand of advertising and marketing solutions to its mobile platform with the latest updates to its mobile apps. These updates will then usher in the Promoted Tweets to the apps for the iPhone and the Android within the coming weeks, according to an announcement posted by on the Twitter Blog.

 

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Rio flies high on social media atmosphere

Friday, March 25th, 2011

What’s awesome about social media as a platform for brand marketing is its roomy legroom for creative ideas and its openness to adapt to changes across the board. This is an obvious far cry from traditional marketing’s logistical limitations. When done properly, social media marketing strategies can be very effective, allowing brands to target and achieve multiple goals for the good of the campaign, the brand and their products and services.

 

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Foursquare: Geolocation icon still has it

Thursday, December 30th, 2010

When Mark Zuckerberg and his ever-growing social networking empire unleashed Facebook Places, it admittedly felt more like they were merely throwing the existing under the bus. After all, Facebook does have over 500 million users under its belt; following its every new feature, integration, privacy tweaks and every casual game launched on its platform, and they’re most likely to jump aboard Places. But current geolocation service Foursquare isn’t done just yet, as we’ve come to find out as they keep on pulling out one update after another this month.

 

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