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In the DIY spirit of the indie music scene, independent musicians take it upon themselves to do pretty much everything as far as music creation, event management, and marketing are concerned. And whether you’re backed by an indie label or going on a solo flight atop the music charts, this is actually a great thing as it will give the members total control over every creative aspect, and guide your career’s direction to your own liking.
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We all think we know what our readers, Google searches, clients and fans want. Our mental capacity and information processing tells us exactly what we think is going to work. The problem with this and the way our brain works is that it is our brain, our thoughts and our assumptions – not our readers or customers’.
When getting ready to write a blog post for your business, you should always have your readers in mind. Help them solve a problem. Show them how to better use your products. Ask them questions that engage them further with your brand. It’s about them, not you.
Sometimes the answers are right in front of you, or at least on your screen and in your analytics.
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