Networking | Social Media Marketing

Posts Tagged ‘networking’

Weekly Link Round Up – 12-02-11

Friday, December 2nd, 2011

What’s New with Google+ (DontDrinkTheKoolAidBlog.com)

From its infancy, Google+ has continually developed to become a distinct social medium apart from Twitter and Facebook. With fresh new features such as “hangouts” and the recently launched brand pages, Google+ has become an interesting new scene for brands to market themselves on.

Why Your Business Should Be on Google+ (BrianSolis.com)

Aside from engaging the social crowd in a unique way, there’s another reason to why a business should invest in a presence on Google+. Google+ Direct Connect blurs search and social with the interesting new use of the + operator.

Google+ Ripples: The promise of shared intelligence (ComMetrics.com)

Ripples, the first set of metrics from Google about Google+, offers data visualization over time of how your posts are shared: when, by whom, and to whom. This comes as a valuable tool to marketers and businesses who want to see and study their influence (and influences) in action.

How Google+ Could Affect SEO (idaconcpts.com)

With Google HQ constantly looking for ways to improve the quality of searches, there is no doubt that its new application—Google+—plays a large part in this. Interestingly, with Google+, relevance goes hand in hand with influence.

Why Doesn’t Google+ Allow AutoSharing? (ReadWriteWeb.com)

The redesign of YouTube promoted sharing in a big way with new autoshare buttons for Facebook, Twitter, MySpace and Orkut. But the question remains: why no autosharing for Google+? The following article brings to light how Google wants to treat its social networking product.

Tags: applications, community, Google, Marketing, networking, seo, Social Media, social networks, Strategy, Tool Time
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 10-28-11

Friday, October 28th, 2011

Paranormal Activity 3 Breaks Box Office Records…Thanks to Twitter? (SocialTimes.com)

Last week’s highest grossing horror movie of all time, ‘Paranormal Activity 3′, earned a whopping $54 million at the box office thanks to Twitter, analysts say. The social networking and microblogging site was said to have played an important role in building major buzz for this season’s scariest movie.

Tricks and Treats in Social Media: 3 Awesome Halloween Campaigns (Likeable.com)

Three companies make the most out of the much loved holiday by expressing endless creativity and ingenuity through zombies, spooky costumes, and a fearsome tale of freakish angry birds and a golden egg.

10 Scariest Enterprise Social Networking Mistakes (InformationWeek.com)
Scary things can happen on social networking sites like Facebook, Twitter, and Google+, even if it’s not Halloween. Debra Donston-Miller shares with us some helpful tips on avoiding frightening social networking mistakes all year round.

Just In Time for Halloween, Take this Lollipop – A Frightening Look Into the Dangers of Facebook Stalkers (SocialMediaToday.com)

Children aren’t the only ones who have to be careful about enjoying too much candy on Halloween. Taking a lollipop from a new interactive website shows trusting adults a startling account of what it’s like to be stalked on Facebook.

4 Things Social Media Marketers Can Learn from Halloween (Marqui.com)

Social media marketers can learn a thing or two about trick or treating, and apply certain strategies to their campaigns. Find out the relationship between unwanted Halloween treats and ‘freebies’, spooky decorations and creating a following, as well as scary costumes and consumer preferences in this engaging post.

Tags: Business, Facebook, Google, Microblogging, networking, News, Social Media, social media marketing, Strategy, Twitter
Posted in Marketing, Social Media, Videos, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 07-29-11

Friday, July 29th, 2011

5 Enterprise Social Media Questions (123SocialMedia.com)

Bigger organizations need to ask five core questions when developing their social media strategy in order to have all their bases covered. Going beyond simple marketing, these questions enable businesses to address social media policy and partner relations, among other things.

When Content Is Not King (SocialMediaExplorer.com)

Having relevant, engaging information is not enough to guarantee conversion; it’s all about communication. By raising the bar on how they communicate and carefully studying the process, organizations can leverage social media to have their message truly resonate with their audience.

Time Management in Social Media – the definitive guide (SocialMediaToday.com)

There are a number of measures organizations can take to properly manage their social media channels in terms of both time and costs. By having a solid understanding of certain factors, they can have their communities running more smoothly.

How to Build Trust by Association (ProBlogger.net)

How can you effectively grow your presence online? Networking with the right people in your niche and taking advantage of opportunities they present help you more effectively reach out to your audience and build their trust.

7 Unwritten Rules Of Social Media (OpenForum.com)

Success with any social media strategy involves creating value for the audience. By taking note of seven unwritten rules of social media, organizations can better plan and execute their social media strategy.

Tags: community, networking, relationships, Social Media, social media marketing, Strategy
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 04-22-11

Friday, April 22nd, 2011

Small Businesses Benefit Most From Social Media, Study Reveals (SocialMediaExaminer.com)

While large, established companies such as Old Spice and Benefit Cosmetics have been reaping the rewards of social media involvement, the true winners are small businesses. As a study reveals, these SMBs have been seeing amazing results from leveraging social media as a marketing tool.

Most Marketers Plan to Increase Social Media Spend This Year [STUDY] (Mashable.com)

Since an overwhelming number of marketers this year consider social media to be integral to their strategies, there appears to be a rise in social media spending. According to a poll by Mashable and Effie Worldwide, 70% of these marketers plan to increase their social media budgets by more than 10%.

Interview: ThinkGeek on joining online communities instead of building them from scratch (BazaarVoice.com)

ThinkGeek is well-known for earning a cult following for their “stuff for smart masses.” An interview with the company’s Public Relations Manager, Shane Peterman, reveals an interesting facet to how they interact with their demographic: by being part of existing communities instead of building a new one.

The ROI of Your Mother (DArmano.TypePad.com)

Business likes tangible results. While the ROI from using social media is hard to put down on paper, it is strong and it does have an impact on a business’ demographic. In business conversations though, it is possible to quantify the benefit of social media in terms of metrics, behaviors and financials.

5 Techniques to Create Raving Loyal Fans (ProBlogger.net)

Part of making a strong presence in social media is simply creating raving, loyal fans. With a few tips to refine your blog writing or blog posting style, you can go from being simply a dump of random information to becoming a trusted authority with a following.

Tags: Blogging, Business, community, Marketing, networking, online marketing, Social Media, social media marketing, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 04-15-11

Friday, April 15th, 2011

How Benefit Cosmetics gave their customers a voice on Facebook (and won a Shorty Award) (BazaarVoice.com)

Benefit Cosmetics successfully leverages social media by going beyond brand to customer interaction. Through its Facebook page, the company collects user-generated content such as customer reviews which are directly placed on the product page of their website. By leveraging this, it has taken the sharing from brand-to-customer to friend-to-friend.

B2B Social Media Gets Intimate (ScottMonty.com)

While most of social media marketing is geared towards consumers, networking with other businesses as in a B2B model calls for a more intimate conversation. Private social networks and services such as Path, Beluga and GroupMe are examples of those geared towards companies working with this particular business model.

Do Social Customers Really Want a Relationship with Your Brand? (CollectiveIntellect.com)

There’s a difference between the passive liking of a brand and the active “Co-Creation” which allows businesses to tailor and scale their efforts. While not all customers seek to become good friends with your brand, businesses can analyze their ties to get a clear view on how their customers want to be engaged.

Blogosphere Trends + Effective Calls to Action (ProBlogger.net)

Creating effective calls to action can do well not only to translate views into sales, but also to push for more engagement within the community. Read on to see how blogosphere trends have utilized these effective calls to action.

Beyond Engagement: How to Find & Build Brand Ambassadors (Soshable.com)

Brand ambassadors aren’t just people who actively support your brand. These people help in the whole concept of engaging your audience. Whether they are people within the organization or outside of it, brand ambassadors are characterized by their passion which gets others to appreciate your brand as well.

Tags: community, customer service, customers, Marketing, networking, relationships, Social Media, social networking, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »