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Posts Tagged ‘networking’

Developing an Effective Google+ Email Marketing Campaign

Tuesday, January 14th, 2014

Image by Adib Roy

Now that Google+ has made it possible for you to send emails to people without even knowing their email addresses, it’s important that you do some strategizing before fully utilizing the social network service for your email marketing efforts. This is because you only have one try at this; if recipients instantly don’t like what you’ve sent, you can be blocked in an instant.

So, how can you decrease the chances of your Google+ emails being blocked? Here are a few tips:

 

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When is it Right to Build Your Own Social Network?

Thursday, December 27th, 2012

Having your own social network is by no means a new concept. During the heyday of the forum, it was easy to band together with friends and open up a board just for yourselves. The same thing can be said about communities on LiveJournal which have significantly dwindled in popularity with the rise of massive networks such as Twitter and Facebook.

 

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Weekly Link Round Up – 10-05-12

Friday, October 5th, 2012

4 Reasons Why Your Marketing Will Die Without Integration (SocialFresh.com)

While social media marketing by itself can generate a buzz and help draw attention to the brand, different modes of advertising and marketing need convergence in order to maximize impact. By bringing them together, marketers can craft a unified brand experience for a customer.

10 Creative Ways to Use Instagram for Business (SocialMediaExaminer.com)

Instagram is an up-and-coming photo-focused social platform not to be ignored. In fact, its popularity had caused Facebook to acquire it and Hootsuite to add it to its app directory. Marketers thinking of tapping into Instagram will find that it offers a great venue to bring together social engagement and traditional media.

Businesses and consumers are on the same team — so start acting like it (BazaarVoice.com)

While some may believe that consumers and businesses are opponents, social media has changed things. Businesses that recognize that they’re on the same team as their consumers can stand to reap the most from consumer-brand loyalty, developing their products for the better and in turn, generating more profit.

Citi Exec: Social Media Is the New Golf Course (AdWeek.com)

Social media isn’t just for marketing to customers. In fact, according to Citi’s global social media director, social media can humanize business-to-business sales calls. This underutilized tactic offers a great advantage in the form of “scalable intimacy”—businesses can know who their customer is.

The Social Senator Reinstills Faith In Government (SocialMediaExplorer.com)

U.S. Senator Chris Coons (D-Delaware) is one of the few elected members of Congress that not only “has” social media, but uses it to engage his constituents. Aside from keeping in touch with an audience through Twitter, he also records videos on his train commutes to Washington, answering constituent questions.

Weekly Link Round Up – 04-20-12

Friday, April 20th, 2012

Tumblr Holds Its Nose, Opens Back End to Ads (ReadWriteWeb.com)

Despite Tumblr’s stance against advertising on its site, changing times and demands have lead it to change its opinion. Starting May 2, the site’s 50 million bloggers will begin to see ads on their user dashboards through the featured post spot.

8 New Google+ Changes and How They Impact Your Business (SocialMediaExaminer.com)

As with any popular site’s redesign, Google+’s revamped look comes with changes that will affect the way both users and businesses use it. Notable new features include the larger header image and profile photo, as well as new navigation features to make it easier to keep the discussion going with different circles.

The Future of Facebook Advertising (Soshable.com)

In an interesting turn of events, it seems as if Facebook has only gotten stronger despite the fact that fans are not becoming cheaper for advertisers. Due to the strength of Facebook’s detailed targeting, it is still an essential part of many digital campaigns.

Facebook for eCommerce: It’s about customer retention, not acquisition. (SocialMediaToday.com)

While it does seem backward, the truth of the matter is that businesses are less likely to find new customers rather than get in touch with old ones on Facebook. On average, 84% of a page’s fans are existing customers. Because of this, businesses should consider focusing on customer retention rather than plain selling.

Cost-Efficient Facebook Marketing for Small Business (idaconcpts.com)

Tools are essential for digital marketers looking to make the best out of the social networks they communicate on. Small businesses looking for a cost-efficient tool for marketing can consider Qwaya, which allows users to have total access and control of their ads on Facebook.

Weekly Link Round Up – 02-24-12

Friday, February 24th, 2012

Social Media: Career Boost or Time Suck? (SocialMediaExplorer.com)

With social media now recognized by companies as an innovative way to promote their brand image or products, many online-savvy young people have found their way to jobs. The question then is how does a young mind show an understanding of what social media could do for a career?

Social and the Grey Market (EConsultancy.com)

It’s easy to assume social networking is the domain of the young, but as market research shows, the ‘over 65′ group spends about 42 hours online every month—more than any other age group. Social networks and initiatives aimed towards getting seniors online make this demographic worth looking out for.

How Pinterest Changed My Mom’s Purchasing Decisions (SocialFresh.com)

Pinterest has become much more than an arena for people to show off the things they like on their pinboards. By piquing other people’s interests through eye-catching visuals, pinned items can encourage people to discover new products and services, thus influencing purchasing decisions.

Doing The Same Thing Differently (Relationship-Economy.com)

When companies adopt social media into their marketing plans, it pays to learn how to actually utilize the medium rather than rehash the traditional ways of promoting products. Successful approaches to using social media are driven by careful knowledge of how to interact and actually be “social” to potential customers.

How to Effectively Market with Memes (Without Forcing It) (BlueGlass.com)

Viral marketing is highly potent, and harnessing the power of the meme is part of that. But care should be taken to use these effectively, as memes also have the potential to backfire.

Weekly Link Round Up – 12-02-11

Friday, December 2nd, 2011

What’s New with Google+ (DontDrinkTheKoolAidBlog.com)

From its infancy, Google+ has continually developed to become a distinct social medium apart from Twitter and Facebook. With fresh new features such as “hangouts” and the recently launched brand pages, Google+ has become an interesting new scene for brands to market themselves on.

Why Your Business Should Be on Google+ (BrianSolis.com)

Aside from engaging the social crowd in a unique way, there’s another reason to why a business should invest in a presence on Google+. Google+ Direct Connect blurs search and social with the interesting new use of the + operator.

Google+ Ripples: The promise of shared intelligence (ComMetrics.com)

Ripples, the first set of metrics from Google about Google+, offers data visualization over time of how your posts are shared: when, by whom, and to whom. This comes as a valuable tool to marketers and businesses who want to see and study their influence (and influences) in action.

How Google+ Could Affect SEO (idaconcpts.com)

With Google HQ constantly looking for ways to improve the quality of searches, there is no doubt that its new application—Google+—plays a large part in this. Interestingly, with Google+, relevance goes hand in hand with influence.

Why Doesn’t Google+ Allow AutoSharing? (ReadWriteWeb.com)

The redesign of YouTube promoted sharing in a big way with new autoshare buttons for Facebook, Twitter, MySpace and Orkut. But the question remains: why no autosharing for Google+? The following article brings to light how Google wants to treat its social networking product.

Weekly Link Round Up – 10-28-11

Friday, October 28th, 2011

Paranormal Activity 3 Breaks Box Office Records…Thanks to Twitter? (SocialTimes.com)

Last week’s highest grossing horror movie of all time, ‘Paranormal Activity 3′, earned a whopping $54 million at the box office thanks to Twitter, analysts say. The social networking and microblogging site was said to have played an important role in building major buzz for this season’s scariest movie.

Tricks and Treats in Social Media: 3 Awesome Halloween Campaigns (Likeable.com)

Three companies make the most out of the much loved holiday by expressing endless creativity and ingenuity through zombies, spooky costumes, and a fearsome tale of freakish angry birds and a golden egg.

10 Scariest Enterprise Social Networking Mistakes (InformationWeek.com)
Scary things can happen on social networking sites like Facebook, Twitter, and Google+, even if it’s not Halloween. Debra Donston-Miller shares with us some helpful tips on avoiding frightening social networking mistakes all year round.

Just In Time for Halloween, Take this Lollipop – A Frightening Look Into the Dangers of Facebook Stalkers (SocialMediaToday.com)

Children aren’t the only ones who have to be careful about enjoying too much candy on Halloween. Taking a lollipop from a new interactive website shows trusting adults a startling account of what it’s like to be stalked on Facebook.

4 Things Social Media Marketers Can Learn from Halloween (Marqui.com)

Social media marketers can learn a thing or two about trick or treating, and apply certain strategies to their campaigns. Find out the relationship between unwanted Halloween treats and ‘freebies’, spooky decorations and creating a following, as well as scary costumes and consumer preferences in this engaging post.

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