Paranormal Activity 3 Breaks Box Office Records…Thanks to Twitter? (SocialTimes.com)

Last week’s highest grossing horror movie of all time, ‘Paranormal Activity 3′, earned a whopping $54 million at the box office thanks to Twitter, analysts say. The social networking and microblogging site was said to have played an important role in building major buzz for this season’s scariest movie.

Tricks and Treats in Social Media: 3 Awesome Halloween Campaigns (Likeable.com)

Three companies make the most out of the much loved holiday by expressing endless creativity and ingenuity through zombies, spooky costumes, and a fearsome tale of freakish angry birds and a golden egg.

10 Scariest Enterprise Social Networking Mistakes (InformationWeek.com)
Scary things can happen on social networking sites like Facebook, Twitter, and Google+, even if it’s not Halloween. Debra Donston-Miller shares with us some helpful tips on avoiding frightening social networking mistakes all year round.

Just In Time for Halloween, Take this Lollipop – A Frightening Look Into the Dangers of Facebook Stalkers (SocialMediaToday.com)

Children aren’t the only ones who have to be careful about enjoying too much candy on Halloween. Taking a lollipop from a new interactive website shows trusting adults a startling account of what it’s like to be stalked on Facebook.

4 Things Social Media Marketers Can Learn from Halloween (Marqui.com)

Social media marketers can learn a thing or two about trick or treating, and apply certain strategies to their campaigns. Find out the relationship between unwanted Halloween treats and ‘freebies’, spooky decorations and creating a following, as well as scary costumes and consumer preferences in this engaging post.