Posts Tagged ‘News’

The Possibilities that Arise from Facebook’s Acquisition of Mobile Technologies

Tuesday, August 13th, 2013

Image by mrpeachum

Social media giant Facebook has recently acquired Mobile Technologies, a startup known for its voice recognition and translation tools. This could have been done to support Facebook’s aim to integrate voice technology and expand its search features beyond English.


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Facebook Introduces another Way to Improve Brand Exposure with Embedded Posts

Thursday, August 8th, 2013

Image by Denis Dervisevic

On July 31, Facebook rolled out Embedded Posts. This new feature allows users to grab their Facebook posts and paste them on their websites or blogs. The embedded posts will also include whatever status update or caption is associated with it, including hashtags that initiate the Facebook Graph Search function when clicked.


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Tweeting for Maximum PR Exposure

Thursday, June 6th, 2013

Image by Dan Taylor

When it comes to spreading PR and news, the micro-blogging service, Twitter, is the social media king. It has even already become an integral part of mainstream media, with well-known reporters such as Anderson Cooper repeating news tweets on television.

Twitter has 500 million users. Every day, approximately 400 million 140 character tweets are written. While the audience is huge, it can be difficult to stand out. Here are some recommendations to help maximize your Twitter PR exposure.


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Three Essential Tips to Boost Site Traffic with Newsjacking

Thursday, April 18th, 2013

Image by Jon S

Newsjacking, which is the process of injecting branded content with breaking news to generate media coverage, is a great way to increase site traffic because it allows your business or brand to shine in front of an already highly-engaged audience. However, the audience’s reaction greatly depends on how effective your newsjacking is.


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Weekly Link Round Up – 12-21-12

Friday, December 21st, 2012

Instagram Reverts to Original Terms of Service for Advertising Practices (

Following the negative response to its recent terms of services announcement, Instagram has stepped back from the controversial advertisement clause in its new policies. Instagram founder Kevin Systrom also posted a blog that clarifies the company’s intentions.

Instagram’s New Terms Could Impact Your Business (

Despite Instagram changing its new advertising policy to address the outcry it initially sparked, businesses are still advised to be wary of their posts in the photo-sharing app if they choose to retain their accounts. Ownership and content distribution may still become a problem once the updated policy is implemented.

National Geographic Suspends Instagram Account After Yesterday’s Controversy (

Following Instagram’s announcement of its new policies, National Geographic released a statement regarding its account in the said photo-sharing app. The future of the magazine’s Instagram account will depend on whether the new terms will proceed or not.

Instagram’s Loss Is a Gain for Its Rivals (

Instagram’s announcement of its new terms of services isn’t all bad news; at least not for its competition. According to the New York Times’ Bits blog, other photo-sharing applications such as Pheed and Flickr benefited from Instagram’s proposed – but now abandoned – new advertising policy. These brands experienced a boost in new users and photo uploads in as little as 24 hours.

Instagram users should wise up (

CNN online columnist Douglas Rushkoff explains his take on the issues involved in how Instagram may have developed its new advertising policies. The concepts of free service, user entitlement, and how the photo-sharing app is essentially a business are also discussed.

Weekly Link Round Up – 11-09-12

Friday, November 9th, 2012

Social Media Wins the Election: From Facebook to HootSuite to Drinking Game Infographics (

While we all know who had won the election, there is another winner: social media. Through Facebook, HootSuite, and various infographics, people were able to see the story of the election beyond whatever was on TV. Social media revealed who were voting, what was trending, and the lighter side of entire event.

5 ways social forecasts and reflects the real world (

We know that social media does influence and mirror its audience, but it can also go beyond that. By analyzing the data, social media marketers can actually find information to help them predict future events. So far, it has been shown to help predict the stock market, box office performance, even trends in macroeconomics.

Does Social Media Influence Politics, or Simply Express It? (

Social media can do a lot of things for a brand. But what does it do for something more personal, such a political stance or choice of president? Questions asked during a chat, despite the small sample size, show that social media may have a more diminished effect when it comes to such personal issues.

Here’s What A Piece Of Viral News Looks Like As It Makes Its Way To Google+ Explore (

While viral content might be noticed more often on Twitter or Facebook, Google+ offers an interesting look at how a piece of viral news travels. Through the “Ripple” feature, users can actually see the way information spreads, how far it has traveled, and which users possess the influence to make it travel even further.

A Formula for Viral Videos is Revealed: 7 Key Elements for Viral Content (

It’s easy enough to come up with great content. But there are factors that separate viral media from videos that simply catch attention but are less likely to be shared. By following a few guidelines, video editors can take a great idea and turn it into one that can be shared many times over.

Facebook rolls out Timeline, intros it to mobile

Friday, December 16th, 2011

Back in September, Facebook introduced Timeline, a reinvigorated interface for user profiles that features a better layout, and showcases the users’ histories of activities. It’s not a mere account for all the activities you’ve done on the social networking giant. Instead, the timeline begins with your birth as it uses the information you provided during sign-up—in addition to all the status updates and Facebook activities you’ve taken part of.


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