Is your brand coming on too strong in social media? (BazaarVoice.com)
New research from ExactTarget and CoTweet examines an important event in online brand-consumer relationships: “The Social Break-Up.” As social networks are a different ballgame from traditional marketing, brands need a way to keep the flame alive with their audience.
The secret to following lots of people on Twitter (TomRaftery.com)
In keeping social media relationships afloat, there’s always the need to pay attention to the other side of the conversation. While following a large number can get you a lot of great information, it is also important to know how to manage your Twitter so you enjoy the feed you get.
Do Purchased Twitter Followers Provide Real Value? (SocialMediaToday.com)
Sadly, money can’t buy true love. Nor can it purchase real followers that add to the conversation. Elliot Volkman shares more about how numbers don’t really matter when it comes to social media.
Is Mean Blogging The Writing Style Of The Future? (Successful-Blog.com)
On the other side of fostering relationships through social media, is it a good idea to step away from “nice writing” for once? In a sea of information filled with mostly nice, helpful content, what good does a “mean” writing style do? By creating “mean” blogs in the right way, you may just attract more followers who desire something more “real”.
Think the Old Spice Guy Is So 2010? Think Again (AdAge.com)
Look at your social media, now back to the Old Spice Guy. With a new viral ad campaign over on YouTube, the Old Spice Guy hasn’t lost his charm at all. In fact, he may have gotten better, garnering more views than past videos. His popularity continues to stay strong as well, through retweets and reposts all over the social web.