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Posts Tagged ‘online marketing’

Monthly Link Roundup – 08-31-17

Thursday, August 31st, 2017

How AI And Image Recognition Are Transforming Social Media Marketing (MarTechToday.com)

Rob Begg of MarTech Today explores how visual content, artificial intelligence, and image recognition are making it easier for marketing professionals to locate discover visual content on social media for improved metrics and customer service.

Is Artificial Intelligence Marketing Gold? (DestinationCRM.com)

While it’s important for marketers to watch out for the latest trends and consider the benefits of new technologies such as artificial intelligence, they should also take a step back and examine the issues they are trying to solve. In essence, how will technology enable greater personalization and improved customer service?

How to Use AI To Improve Customer Acquisition? (TheNextWeb.com)

Brands with strong marketing components and resources are harnessing the power of artificial intelligence in different ways to get ahead in their respective business landscapes. AJ Agrawal explores the different methods that marketers can implement to use artificial intelligent to improve their customer acquisition efforts.

Why Marketers Need To Double Down On Artificial Intelligence (Forbes.com)

These days, marketers can’t afford to overlook the power of artificial intelligence. Not only is it the latest innovation in social media marketing, but it offers brands several opportunities to get a head start on their competition.

Beyond Bots: Artificial Intelligence in Marketing (Business2Community.com)

Chatbots aren’t the only form of artificial intelligence making a debut in social media marketing. There’s also predictive customer service, ad targeting, catered recommendations, and image recognition, just to name a few. By incorporating such AI technologies, SMBs make marketing campaigns targeted and more manageable.

Facebook Adds More Bells and Whistles to Messenger Bots

Tuesday, September 13th, 2016

Image by developers.facebook

 

Good news for Facebook business pages; the platform’s Messenger bots can now be used as standalone storefronts! Last Monday, the company added new features including a Buy button, native payments, and link bots to Facebook ads, allowing companies to do away with services like Stripe or Paypal, thus making it easier to increase sales through the app.

 

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Monthly Link Roundup – 08-26-16

Friday, August 26th, 2016

Instagram Is Using An Algorithm And Facebook Data To Sort Its New Stories Feed (MarketingLand.com)

To give its new Stories product a competitive edge against its rival, Snapchat, Instagram is using an algorithm powered by data from parent company Facebook to decide the order of users’ videos appearing on the app’s main feed. Instagram will be prioritizing videos from people that a user will most likely check out.

How Can We Meet The Needs Of The Multi-Device Consumer? (EConsultancy.com)

With over 80 percent of adults in the UK now owning a device, many are already aware that the UK has been catching up with the rest of the world and becoming a smartphone society. UK consumers have also evolved in the way they browse, research, and purchase products online, giving retailers new opportunities to increase their revenue streams.

Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences (ContentMarketingInstitute.com)

Whether it’s top-funnel, mid-funnel, or post-funnel experiences, statistics show that most content experiences are bad. Fortunately, marketers won’t have to figure out how to deliver great content experiences on their own.

How to Create Instagram Stories (SocialMediaExaminer.com)

Instagram Stories allow users to record live videos and take photos with their mobile devices and add them to a story that lasts for only 24 hours. Much like its competitor, Snapchat, Instagram Stories allow businesses to add new content and keep their brand on the top of their followers’ news feeds to keep their attention.

The Three Metrics You Need to Know Before You Waste Any Time on A/B Tests (Blog.Kissmetrics.com)

Split testing, or A/B testing, has been changing the face of marketing. When done right and with good context, marketers can put a stop to all the guesswork, anecdotal conclusions, and correlation/causation errors that are prevalent in marketing circles.

Achieve Rapid Growth by Leveraging Your Mobile Programmatic Data

Tuesday, July 5th, 2016

Image by hsingy

 

Marketers already consider mobile as the top opportunity in programmatic advertising. Organizations that embrace mobile and recognize its strength for speed and targeting accuracy will be able to fully leverage the power of programmatic data when introduced soon after campaign inception.

 

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The Microsoft/LinkedIn Deal and its Impact on You, the Social Media Marketer

Tuesday, June 14th, 2016

Image by Yuliya Kim for AdWeek.com

 

While much of the talk surrounding Microsoft’s acquisition of LinkedIn for $26.2 billion, announced Monday, has focused on improving the former’s cloud business, the deal will greatly affect social media marketers and deliver plenty of opportunities to users.

 

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Social Media Marketing in the Age of Algorithms

Tuesday, May 3rd, 2016

Image by x6e38

 

Over the last few years, nothing seems to have gotten the digital marketing industry more excited or riled up as the topic of ‘algorithms’—their introduction, updates deployed across search engines, and how social networks have begun to adopt them.

 

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Emotional Responses in Marketing: Convincing Customers to Buy

Tuesday, April 12th, 2016

Image by blondinrikard

 

Marketing campaigns that encourage people to share and buy can be summed up in one word: emotional.

This should come as no surprise as it was previously discussed how neuroscience plays a big part in marketing. Furthermore, studies have shown that people rely heavily on emotions when making brand decisions rather than information. Emotional responses to ads also have greater influence on an individual’s intent to buy than the content shown on marketing material.

 

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