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Posts Tagged ‘online marketing’

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Tipp-Ex goes viral…with a bear

Wednesday, September 8th, 2010

Thanks to companies like BlendTec and Old Spice , more brands are realizing the values of online marketing through the social media stream. The aforementioned brands are now considered luminaries in the social media marketing field after having fully utilized video site YouTube for their own campaigns.

With the success both Blendtec’s Will It Blend? and Old Spice’s The Man Your Man Could Smell Like series of videos brought to these companies, you can surely expect that the next viral sensation is merely around the corner. The Web did not fail us, as stationary correction product Tipp-Ex unveiled their marketing campaign late last week.

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Posted in Marketing, Social Media, Strategy, Videos | No Comments »

Weekly Link Roundup (09-03-10)

Friday, September 3rd, 2010

The Digital Five Tool Player (AdamCohen.com)

Social media marketing is here to stay. Already, many agencies, vendors, and marketing departments are factoring the Internet and social networking platforms into their marketing strategies. Adam Cohen believes there are five elements that can leverage a digital campaign. Read on to find out.

What is Your Relationship Strategy (Relationship-Economy.com)

Social media platforms such as Twitter and Facebook, in themselves, are not a social media strategy. They are merely channels for your content and containers reflecting your presence. Your online presence and content would mean nothing unless you can add value to others.

5 Ways to Get the Support of Social Media Influencers (SocialMediaExaminer.com)

Social media influencers are what we call the people whom everyone listens to. Get them to notice your campaign and you can be sure it will be spread to a wide range of channels. The trusty Social Media Examiner provides tips on how to get the influencers move to your favor.

6 Ways to Avoid a Social Media Meltdown (GigaOM.com)

It is every company’s greatest nightmare to have their neatly planned and executed social media campaign crash into pieces right before their eyes. The article above presents six ways to avoid it.

Social Media and Negative Comments – What Should You Do? (SocialMediaDudes.com)

There is no way to control the way your followers are going to respond to you once your social media campaign takes flight. When negative comments arise, here is some advice on what can be done to curb them.

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Posted in Marketing, Social Media, Strategy | No Comments »

4Food: The Social Media Burger Joint

Tuesday, August 24th, 2010


All images from the 4Food Facebook profile

A new burger joint is opening in two weeks in the corner of 40th and Madison in Midtown Manhattan. And while a new fast food establishment opening in New York is hardly news, especially in this non-foodie blog of ours, what easily caught our attention is that the restaurant seems to have been built with both tech and social media at the forefront.

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Weekly Link Roundup (08-20-10)

Friday, August 20th, 2010

Choosing Content Brands to Trust With Your Brand (FutureChanges.org)

The future of online advertising will be dependent on collaboration. Big brand advertisers will want influential content providers to leverage their brand while at the same time, content providers will want big brands to further back up their online influence.

Lessons in How to Go Viral: Use the “Bored at Work” Network (NYTimes.com)

Jonah Peretti, CEO of BuzzFeed, says that for content to go viral, it has to be “easy to understand, easy to share and includes a social imperative.” It also helps if it is just a pinch – or more – outrageous.

Rethinking the Cease and Desist: Don’t Threaten Fan Communities and Groups, License Your Brand to Them (ManagingCommunities.com)

Online communities are goldmines for brand building. Rather than looking at them as a potential threat, give them official permission to do what they are already doing. Members of such communities are already loyal to your brand. Hand them a Cease and Desist notice and you run the risk of losing an established fan base.

9 Ways to Use Social Media to Inspire Your Writing (SocialMediaExaminer.com)

Keeping connected can actually help writers battle the ever looming threat of the Writer’s Block. A whole host of inspiration and insight can be found while engaging with social media, though it does depend on who you follow and watch.

The New Marketing Trifecta (FlowTown.com)

Now is the perfect time to integrate social media and mobile tools into the marketing mix. This colorful infographic shows interesting statistics on the changing mindsets of marketers on internet and mobile marketing.

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Posted in Marketing, Social Media, Strategy | 1 Comment »

Weekly Link Roundup (08-13-10)

Friday, August 13th, 2010

The 3 Most Effective Content Marketing Principles (DesignDamage.com)

Social media is warping people’s brains. The Screen Age generation is easily distracted, and many are actually actively looking for distractions. This raises the challenge for marketers to create engaging and compelling content. Here are three tips to increase the effectiveness of your marketing messages.

5 Ways Twitter Can Streamline Your Life and Enhance Productivity (Geekorporate)

It is ironic, how the place we look to for distractions also helps to boost our productivity. Because there are so many platforms that have Twitter integration, there is little excuse to perform a certain task immediately anymore.

5 Reasons Why Social Media is Explosive (DirectMarketingObservations.com)

In marketing and advertising parlance, “explosive” is something that makes a lot of impact, something that gets people to talk and perhaps even act to the marketer’s advantage. Here’s why social media is exclusive, listed plain and simple for everyone to understand.

7 Great Social Media Websites and Blogs for Insightful Advice and News (WindmillNetworking.com)/span>

You may have seen these websites pop up on our weekly roundups from time to time. It’s because their blogs are awesome and provide great insights to the world of social media marketing.

10 Super Social Media Songs (Mashable.com)

Social media may be regarded as an effective marketing tool by many businesses but for the rest of the world, it is simply a part of their life. Several social networking platforms have become so popular that they’ve inspired people to write songs about them. Ending this week’s link roundup with a little novelty, here’s a sampling of some of the best social media songs floating around the web today.

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Posted in Marketing, Social Media, Strategy, Technology, Videos | No Comments »

Weekly Link Roundup (08-06-10)

Friday, August 6th, 2010

Boosting the Power of Marketers’ Tweets (eMarketer.com)

While there are many marketers who own and update their own Twitter accounts, the majority of Twitter users remain to be ordinary people, the consumers. It is the goal of these marketers to get the consumers to help them leverage their brand. This can be done by providing share-worthy information and direct engagement.

Influence is Bliss: The Gender Divide of Influence on Twitter (BrianSolis.com)

It seems women are dominating the social media landscape. Statistics show that they tend to update more and hold a wider follower-base than their male peers. Does this mean that women hold more influence than men on the web? Click the title to find out.

Sherlock Holmes on Social Media Popularity (BrainsOnFire.com)

Popularity does not always translate to authority. Take Sherlock Holmes, for example. Despite being a master at his craft, all the credit goes to more publicly-visible law enforcers who seek his advice. With so many self-made social media gurus out there, it’s easy to overlook the true experts from those who are simply following the trend.

Mommy Bloggers: Tips for Marketing to the Mom Crowd (DontDrinkTheKoolaidBlog.com)

Mommy bloggers hold a lot of pull as consumers on the web. In this post, BG Creative blogger Beth offers a few tips on how marketers can catch their attention and get them to support a brand.

iPad and Social Media: A Perfect Pair (CompuKol.com)

After months of being lost in the woods of pioneer product limbo, has the iPad finally found its niche as a social media power tool? According to business and editorial expert, Carolyn Cohn, having an iPad may actually help make social media even more effective.

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Posted in Marketing, Social Media | No Comments »

The Casting Couch: Finding guest bloggers

Wednesday, July 28th, 2010


Image by elkit

Two of the most important things to remember when blogging for a brand to keep social engagements aflame: be consistent with both the value of the content (the informative and engaging aspects) and diligently follow your set blogging schedule.

Unfortunately, there are unforeseeable circumstances that’ll keep you away from blogging. Extensive failure to follow on a schedule has the potential to start a chain of unwelcomed consequences. These may or may not affect your site stats, relationship with your readers and even your brand’s reputation. One of the most effective ways to prevent these from happening is by having guest bloggers aboard.

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Posted in Social Media | 1 Comment »

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