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Posts Tagged ‘online marketing’

Tool Time: Mon.ki

Thursday, May 17th, 2012

 

It’s common for a lot of us to wonder what other people think about specific topics and issues, even join in discussions online. Twitter, among many other social media sites, is a great platform for this, letting people talk and share their two cents on any given topic. Mon.ki is a browser extension that can help you find discussions and communicate with people on the Twitterverse talking about topics within your browsers.

 

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Snapshot: The Pinterest P(infograph)

Monday, May 14th, 2012

Perhaps one of today’s most popular social media platforms, Pinterest is gaining quite the momentum and significantly growing its user base. It’s become one of the latest tools brands online are leveraging on to showcase their wares, share to the world what they have to say, and connect with their existing and potential clients. And like all social media tool, users have begun finding the best ways to harness its features and capabilities to use it for their campaigns.

 

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Weekly Link Round Up – 05-11-12

Friday, May 11th, 2012

Three Reasons Why Happy Brands Win in Social Media (SocialMediaToday.com)

Companies that have a fun culture – even if their product isn’t fun – are often successful in using social media because this enthusiasm and happiness easily shines through. This culture not only allows brands to better convey their message, it also enables them to have better customer service interactions.

Why Small Business Have A Huge Advantage Over Brands In Social Media (SocialMouths.com)

There’s this misconception that because they have bigger budgets and more resources, big businesses have an advantage over smaller ones. The author dispels this notion, and lends insight into various aspects of social media use where smaller businesses have the upper hand.

Five ways to change your “relationship status” with influencers (Bazaarvoice.com)

When building and maintaining relationships with influencers, there are a number of things to take into consideration. These include focusing on mutual value, practicing relevance and restraint, forgetting automation, trusting your instincts, and choosing the right indicators.

Brands Focusing Solely On Facebook Are Destined To Lose (SocialMediaExplorer.com)

With 900 million users, Facebook is easily the most appealing social media network for marketers. However, the author warns against brands putting all their eggs in Facebook’s basket, as there are many concerns surrounding the network that are expected to grow over time.

How TED used social media to evolve from a single event into a global media brand (SocialFresh.com)

Starting out as a single conference and evolving to become a global media platform, TED Media is the quintessential example of how social media transforms brands. The author explains the factors that led to TED Media’s success.

Ways to integrate Pinterest into your social media marketing

Monday, May 7th, 2012

There Are Many Ways Your Brand Can Use Pinterest for Social Media Marketing, Here Are Some of Them

For many of its users, Pinterest has proven to be a great tool for organizing interesting images and videos, and share them with friends online. Others have found specific ways for its use; like people undergoing house renovations may gather design inspirations and organize each room design per Pinterest board, or artists showcasing their artworks or photography on the site, as categorized by subject matter, or medium.

 

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Weekly Link Round Up – 05-04-12

Friday, May 4th, 2012

The Path from a Social Brand to a Social Business (BrianSolis.com)

Integrating social media into marketing efforts is fast becoming the new normal for many businesses. But utilizing it just for marketing is only realizing a part of social media’s potential. Social businesses embrace introspection and extrospection to adapt to rapidly changing market conditions and opportunities.

Savvy Social Media Users Influence Peer Purchases (MediaPost.com)

For marketers, the new golden rule is to beware of socially adept consumers. New research reveals that consumers who use social media for service tell more people about their experiences with companies and products. With that in mind, companies need to be aware of how they serve these social media-savvy consumers.

Facebook Begins Rolling Out News Feed “Offers” for Local Small Businesses (SocialMediaToday.com)

Local small businesses are in luck as Facebook rolls out a new feature especially made for them. News feed “Offers”, currently available in beta to a limited number of local business Pages, allow small businesses to draw in customers with special events and deals.

The new window shopping: how to build brands by photo sharing (BazaarVoice.com)

Photography can do a great deal to help a customer connect with a brand. In using photography to build an emotional connection with an audience, marketers should keep a few tips in mind to ensure that they are paving a way towards a deeper connection.

Yahoo! Sees Small Business Dashboarding Need (SocialMediaExplorer.com)

The Yahoo! Small Business Marketing Dashboard offers small businesses a wealth of tools to them manage their online presence. The dashboard pulls together web analytics, paid search advertising, e-commerce, social media monitoring, directory listings, and more into a single home designed for business owners.

Using Twitter hashtags for your social media marketing campaigns

Monday, April 30th, 2012

Here are a few things you should remember when launching Twitter Hashtags for your social media campaigns

Image by jeffisageek

Brands wanting to harness the power of the social Web need to identify the right social networks for them, and then devise the apt strategies to take advantage of capabilities to achieve their goals. This can easily be done by understanding each of the social networks’ features, how they can fit into a campaign, and then formulating effective tactics around them. Take social media giant Twitter for example; brands worldwide are finding ways to leverage on its capabilities and work around its limitations.

 

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Optimizing your Twitter background for better online engagements

Thursday, April 26th, 2012

Social Media Marketing using Twitter to boost Engagements

Image by Coletivo Mambembe

It’s no doubt that Twitter remains to be among the most popular social networking sites today, relied by individuals and businesses to communicate and share news with each other. And just like any useful tool, we make the most out of them by developing processes around them to make them work to our advantage. Just search online and you’ll find tons of content about tips, tricks and best practices to make Twitter into the social media marketing powerhouse for its users.

 

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