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Posts Tagged ‘online marketing’

Weekly Link Round Up – 01-27-12

Friday, January 27th, 2012

3 New Apps to Manage Your Social Networks (SocialMediaExaminer.com)

As new and very different social media sites rise up, managing your brand across them can be difficult. Thankfully, new apps with diverse features to offer have also been developed to help both brands and individual users manage their social networks.

Cable Networks Embrace Social TV, Creating New Social Apps (Mashable.com)

Brick-and-mortar businesses aren’t the only ones going social. Through networks such as Facebook together with check-in services like GetGlue and Miso, cable networks have begun to connect fans with show content to keep them engaged.

How ‘Pinterest’ing: 5 Great Ways to Use Pinterest (SocialWebDaily.com)

One of the hottest social networks trending today is Pinterest, a pinboard-styled medium for short-form blogging. As a great medium for exchanging inspiration and engaging with others with similar interests, the site lends itself to a number of creative uses.

The 12 Keys To Successful Gamification (Part 1) (SocialFresh.com)

While gamification may be gaining ground as a popular social media and marketing strategy, there are many ways to go about it. With a few ideas to think about, you can get started on creating the most effective way to gamify your brand, website, or app.

Infographic: Millennials will change the way you sell (BazaarVoice.com)

By 2017, Millennials—the generation that invented Facebook—will have more spending power than any other generation. With that said, it helps to understand that this generation needs an entirely different kind of marketing strategy to get to them. This infographic illustrates a study of how these Millennials shop.

Tags: Business, Marketing, online marketing, Social Media, social media marketing, social media tools, social networks, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Ramping up customer service with social media

Friday, January 20th, 2012

Image by chackie81

With social media being the core component of just about every Web site out there, brands have learned to map and develop every aspect of their business around it. From how the sites are constructed, down to the ways content is crafted and distributed—brands have definitely gotten onboard with the whole social spectrum that offers a lot of opportunities.

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Tags: customer service, online marketing, Social Engagements, Social Media, Social Media Services
Posted in Marketing, Social Media, Strategy, Technology | 1 Comment »

Weekly Link Round Up – 12-30-11

Friday, December 30th, 2011

2011 Social Media Hits and Misses (Soshable.com)

The year 2011 was a big one for social media, as mediums such as Twitter and Facebook found worldwide attention through events such as the Day of Rage in Cairo. At the same time, it was also a year of memorable blunders. Soshable takes a review of these.

Five Social Media Trends for 2012 (SocialMediaExplorer.com)

As 2011 comes to a close, predictions for Social Media’s future in 2012 come to light. Some trends to look out for in the upcoming year include the rise of Content Marketing, and the convergence of marketing, technology, and data.

Top Social Media Acquisitions of 2011 (SocialFresh.com)

Speaking of 2011 in review, the year was also one for acquisitions, as smaller services were acquired by social media superpowers such as Facebook, Twitter, HubSpot and Google. Popular blogs were also acquired by bigger companies AOL and Say Media.

3 Ways Taste Graphs will Fuel Social Commerce in 2012 (Mashable.com)

While social commerce in the past had been more about broadcasting than actual interaction, today’s social commerce experience isn’t complete without some form of interactivity. Taste graphs bring interactivity to commerce, reaching out to people by showing them what they want.

Is the Golden Age of tech blogging over? (BrianSolis.com)

It is true that blogging has been eclipsed by the fast-paced interactive media from giants such as Facebook and Twitter. But that doesn’t necessarily mean that blogging is dead. As Brian Solis shows, you have a choice as a content creator, curator or consumer.

Tags: Advertising, Blogging, Business, companies, content creation, Facebook, foursquare, Google, online marketing, Social Media, social media marketing, Twitter
Posted in Events, Social Media, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 12-24-11

Saturday, December 24th, 2011

Nostradamus Predicts: Gamification will have a Bright 2012 (42Terabytes.com)

In light of David Armano’s (of Edelman Digital) successful social media predictions in the past, Maximillian Lemos revisits the former’s positive outlook on the emergence of game-like qualities on today’s Internet and mobile social apps.

OPINION: What is Gamification and should you bother finding out? (UsefulSocialMedia.com)

Harry Rollason explores the meaning of ‘gamification’, and arrives to the conclusion that it’s more than just a fad, as what many large corporations rushing to apply gamification tools to their brand are realizing today as well.

Social Loyalty: The missing ingredient to @BestBuy’s success (Gamifixation.com)

As the largest electronics store in the U.S. desperately attempts to transform one-time shoppers into loyal customers with its “Gaming Trade-in” idea, Carlos Gonzales explains what Best Buy did wrong and how geo-location apps like Foursquare and Gowalla can be used to create social loyalty.

Online Marketing & Gamification by Design (McBuzz.com)

Mark McLaren interviews Gabe Zichermann, author of the book Gamification by Design and investigates the importance of gamification in developing a robust online marketing plan.

How Has Gamification Gone Mainstream? (Infographic) (Dr4ward.com)

Large corporations like Pepsi, Nike, and Nissan have taken notice. Gamification, also known as the application of concepts and techniques from games to other areas of activity, in this case, social media, has gone viral and is quickly becoming a staple in today’s online marketing efforts.

Tags: customer service, foursquare, Gamification, online marketing, Social Media, social media marketing
Posted in Marketing, Social Media, Technology, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 11-11-11

Friday, November 11th, 2011

The Internet Died a Little Today (TheAtlanticWire.com)

When widespread outages were experienced among multiple networks across North America and Europe last Monday, some people perceived the event as unforgivable, saying that today’s Internet is simply too big to fail. Adam Clark Estes investigates what really happened.

Social Media Firestorms: A First Responders Guide (ComputerWorld.com)

Has your misplaced Twitter campaign evolved into a PR mess? Did you make an ungracious response on somebody else’s Facebook wall? Serdar Yegulalp explains how we can avert online catastrophes on social media websites.

7 Roadblocks to a Successful Social Media Campaign (Smedio.com)

Although social media campaigns have become a norm for most companies these days, some still fail to recognize that these aren’t a shortcut to their business’ success. Douglas Idugboe discusses common obstructions to successful campaigns and tells us how we can avoid them.

Brands Fail to Grasp Social Media Opportunities (Blogs.WSJ.com)

After Dippin’ Dots filed for bankruptcy and failed to capitalize on a bad situation when they were in the spotlight this week, it joined other businesses that have failed to grasp emerging social media opportunities. Ben Rooney finds out why brands fail to integrate their social media strategies with real business objectives.

Social Media and Public Relations Needs to be Part of Your Disaster Planning Strategy (EnterpriseFeatures.com)

Businesses that are hit by a disaster can be viciously attacked by rumors that circulate within minutes. They need to deploy an immediate plan of action and build trust and credibility and straightforward updates that have been carefully worded and planned out in advance.

Tags: credibility, customer service, Internet, online marketing, Social Media, social media marketing, social networks, Tips
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »