| Image by David Goehring |
As we mentioned in the past, brands and businesses shouldn’t underestimate the power of Google+ as it presents numerous advantages that can raise brand awareness with your target market. But besides creating discussions in Google+ Communities, effectively managing what you post in the social network is a must in order to attract new followers, retain loyal customers, and expand your Circles.
Read the rest of this entry »
| Image by Garry Knight |
The millennial generation, which includes individuals born between 1980 and 2000, is known to be the first generation to be constantly and simultaneously engaged in multiple social media accounts, electronic devices, and mobile apps. As an up-and-coming audience that has become increasingly important for social media marketers, it’s important to reach out to the young adult demographic and create an engaging social media campaign that won’t alienate and send them running for the hills.
Read the rest of this entry »
| Image by mikecogh |
Social media marketers need to be involved in the best discussions and activities so they can update their strategy accordingly and provide offers that will truly be helpful to their target market. Knowing the right hashtags and posts to follow on social media websites can help you be guided by the most beneficial information and content online.
Here are some popular hashtags that social media managers can keep track of on social media websites:
Read the rest of this entry »
| Image by Esther Vargas |
Since its inception earlier this year, the Twitter-owned Vine app has become a hot topic among social media marketers. Vine allows users to film looping six second videos by holding their thumb on the capture-frame. The result is something similar to a GIF. Paired with the instant share option to Twitter or Facebook, Vine is practically the video counterpart of Instagram. Brands such as General Electric, Gap, and Red Vines have jumped onto this app for their marketing strategies.
The app’s quick-snippet format is a great tool for sharing short videos, which is perfect for capturing the short attention span most people have today. In fact, 20% of viewers tend to stop watching videos after 10 seconds.
To give your marketing campaign a boost with Vine, you’ll need to come up with videos that catch your followers’ attention and send your message efficiently in six seconds.
Read the rest of this entry »
| Image by nicdalic |
Do you have hundreds of followers in your Facebook, Twitter, or Google+ page but generate very little activity from them? If so, you may have ghost or zombie accounts lurking about. Facebook reports that out of its 1.06 billion users last year, about 76 million accounts were duplicate or fake.
These ghost accounts pose a serious problem for social media marketers.
Read the rest of this entry »
