4 Steps to Selling With Social Media (SocialMediaExaminer.com)

Have your social media efforts been successful so far? If not, they may lack four important components: attraction, retention, conversion, and measurement. Rather than simply going for the hottest social media site or tool, it’s a better idea to focus on creating a sustainable plan based on these four elements.

Strategy that Creates Community (BlogWorld.com)

The author summarizes the keynote of leading brand strategist Liz Strauss at BlogWorld LA 2011. From having a strategy, to picking your position, to understanding the people in your tribe, she gives interesting points on building a community.

Boost Social Media’s Content Value With Email (MPDailyFix.com)

You can get more value out of your social media efforts by supplementing them with email. With the plethora of content flooding the various social media channels, your message can be easily forgotten. Christopher Penn shares a simple strategy for getting your message across more clearly to readers.

32% More Engagement On Facebook During The Weekend (SocialFresh.com)

Sometimes, it’s not just about what you say, but also when you say it. Publishing and tracking dashboard Argyle Social provides insight into the best times to send out your message, whether you’re a B2B or B2C company. After testing, find out whether social timing works for you.

Social media management tips: Effective blogger outreach (FreshNetworks.com)

Your social media management efforts can be more successful in reaching out to your audience through blogger outreach. Finding relevant bloggers, getting to know them, and giving them the right message to send are only a few of the things you need to work on.