The Importance of Brand in an Era of Digital Darwinism (BrianSolis.com)

In today’s digital age, a brand is much more than a symbol or a cheery jingle. As brands become social, it’s important for companies to establish identity, persona, essence and promise to outlive the competition.

How Content Can Spur Change for Businesses (SocialMediaExaminer.com)

New approaches in marketing due to social media call may for a strategy that’s a far cry from tradition. Whether in blog posts, social networks, or videos, findable and shareable content can truly create a difference in sales and visibility.

Content Marketing: 5 Non-Profit Success Stories to Learn From (Mashable.com)

Content marketing is the technique of creating and distributing relevant and valuable content to attract, acquire, and engage a target audience. While non-profits have been doing this for a long time now, what defines the success of a few is how they were able to do it right.

Content Dilution (And How to Avoid It) (SocialMediaExplorer.com)

Quality is bound to suffer as the focus shifts to producing content in large quantities in order to stay active in a busy blogosphere. While upping quantity may seem to pay off at first, it doesn’t work well for the business in the long run. So before publishing a post, consider asking a few questions to prevent diluted content.

The 5 Keys to Blog Usability (ProBlogger.net)

While the content you create might be powerful enough to woo customers, it isn’t enough to meet the needs of an audience in cyberspace. Part of appealing to their needs is redesigning your blog to deliver an ideal total user experience. By attending to five elements in the user experience, you can surely create a blog that not only offers awesome content, but also a great space for readers.