In what seems like a natural progression of feature roll outs, we saw Facebook recently refresh and reboot some of its features. Last week, it introduced the Community Pages, retconned its Become a Fan button into the Like functionality and unveiled the Open Graph protocol with its accompanying API. These new features aimed to make user experience a lot more immersive and even more social while slowly making Facebook the nexus that binds the entire Internet together.
Seeing these as a beneficial marketing bump boat to carry their brands and deliver valuable information, many companies and blogs have since jumped onboard. Not surprisingly though, they came by the thousands (50,000 was the last official count actually) and they continue to grow; boosting the social networking site’s user base while expanding their reach further.
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