By now, integrating Twitter into the social media arm of your brand’s campaign is a no-brainer. Implementing its capabilities and optimizing its full potential as a messaging tool can really help in any marketing campaign and can even be a gauging factor for aligning or retooling possible strategies.

To get a better understanding of its effectiveness (or lack thereof), one must constantly measure and study the traction of conversations on the microblog. For online marketers and brand developers, data mining and brand management company PeopleBrowsr’s latest tool Analytic.ly will definitely be a valuable companion.

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