Blog

Posts Tagged ‘Pinterest’

Monthly Link Roundup – 09-29-17

Friday, September 29th, 2017

Twitter’s Testing an Expanded 280 Character Limit with Some Users (SocialMediaToday.com)

Early this year, Twitter CEO Jack Dorsey addressed questions about the possibility of extending the length of tweets. Now, Twitter is testing a change that will double its character limit for selected accounts, but it’s still not clear when the change will roll out to all users.

Facebook Spins Off ‘Messages’ As Standalone Ad Objective To Boost Messenger Bots (MarketingLand.com)

With an aim to make businesses be better informed of ways they can promote their Messenger accounts to their target markets, Facebook is making its options for businesses to buy ads more apparent. Advertisers using the company’s Ads Manager can now set “messages” as their campaign objective.

Small Businesses Can Now Schedule Videos from a Smartphone with the YouTube Studio App (SmallBizTrends.com)

The YouTube Creator Studio for mobile will soon be getting an upgrade and a new name. YouTube Studio is a tighter, more streamlined app with more features, including a ton of useful analytics, as well as the ability to schedule posts right from your smartphone.

Pinterest’s new Sections feature begins beta testing, public launch in ‘weeks’ (Techcrunch.com)

Speaking at TechCrunch Disrupt San Francisco, Pinterest CEO and co-founder Ben Silbermann announced the launch of a new feature inspired by the site’s power users. The new addition, dubbed Sections, will allow Pinterest users to divide their board into various sub-groups related to a board’s main topic.

INFOGRAPHIC: Customer Service Goes Social (MarketingProfs.com)

Customers can be very demanding—an infographic by Conversocial reveals that over half of all online shoppers expect real-time customer-care responses. But businesses must adapt, and that means finding ways to better manage customer requests and complaints on social media.

Monthly Link Roundup – 05-30-17

Tuesday, May 30th, 2017

Quora’s Ads Platform Is Out Of Beta And Available Globally (MarketingLand.com)

Quora, the platform that lets users get answers to questions on just about anything they can dream of, has now opened its native advertising platform to publishers globally. The site currently has a monthly user base of 200 million unique visitors, up from 100 million as of early 2016.

Facebook, Messenger And Instagram May Soon Support Cross-App Notifications (TheTechPortal.com)

Facebook’s family of apps—Facebook, Messenger, and Instagram—are moving in together and testing new cross-app notifications. The feature is slated to not only help users to switch more easily between the apps, but also improve the way people discover and connect with other users and brands.

Need-To-Know Metrics, Right On Your Pins (Business.Pinterest.com)

As part of Pinterest’s ongoing effort to improve its ad options and business value, the company has added Pin-specific statistics, which makes it easier for Pinterest for Business users to access and analyze their sponsored Pins data.

How to Use BuzzFeed-Style Quizzes for Social Media Marketing (SocialMediaToday.com)

Even traditional media outlets such as The New York Times, CNN, and The Economist are now using quizzes to drive engagement on social media. Quizzes can offer an engaging, interactive, and creative way to generate engagement in a wide range of niches.

Twitter Users Can Now Search for Emoji in Usernames, Tweets (AdWeek.com)
Twitter’s latest update included emoji capabilities to search, allowing power users to make emoji-specific searches more precise. This feature can also help users discover more tweets and improve searches for specific accounts that use emojis in their usernames.

Product Photography Tips to Maximize Your Image Impact on Social Media

Tuesday, May 9th, 2017

Image by Anant N S

 

For those in the product or retail business, having superb images of the inventory is a must, given the popularity of visual-driven platforms like Pinterest and Instagram. However, many businesses—SMBs in particular—are often unable to afford the services of professional photographers, meaning they’ll have to count on their own amateur photography skills to come up with high-impact product shots.

 

Read the rest of this entry »

Monthly Link Roundup – 12-25-15

Friday, December 25th, 2015

5 Things You Should Be Doing In Social Media Marketing In 2016 (Forbes.com)

What new tactics should brands be using in the coming year? Forbes lists down the top 5 social media marketing strategies that marketers should start utilizing in order to make a bigger impact and better connect with their target audience in 2016.

Stop Reading About Social Media Trends And Start Listening (Techcrunch.com)

Smartphone usage and social media usage have truly become global phenomena. The more that tech users are reflective of the population as a whole, the more important it is to remember that these people are not just clicks or segments. Sitting behind these numbers and data are real people, and they should be treated as such.

9 Tips to Save Time in Social Media Marketing (Business2Community.com)

Almost everyone who does social media marketing, may they be marketers from large companies or small business owners, would want to accomplish more in less time. Business2Community.com shares some time-saving tips for social media, which includes careful planning, use of automation software, data analysis, and other strategies.

What Some Brands are Doing to Hurt Their Reputation in Social Media? (SocialBarrel.com)

When big brands realized the potential of social media in marketing their products and services, platforms like Facebook, Twitter, Pinterest, and Instagram have become a cost-effective way to reach out to a wider audience. Unfortunately, only a few brands truly do a fantastic job in marketing their brands through their social networks.

Why video is key for your social media marketing strategy (VIDEO) (VanCityBuzz.com)

Social media networks like Facebook and Twitter have now started to heavily optimize their platforms for video. Studies have proven that people will always interact with video easier and more willingly than other forms of content. So maybe video isn’t the future – but the channels that distribute it most definitely are.

Monthly Link Roundup – 11-27-15

Friday, November 27th, 2015

First Look: See Facebook’s 360-Degree Video Ads For At&T, Samsung & Others (MarketingLand.com)

Facebook tested 360-degree video ads with selected brands such as AT&T, Samsung and Walt Disney World earlier this month. This feature will encourage more users to shoot and post 360 videos and help marketers with limited production budgets to try out the format and use it to share deeper and more immersive stories in their campaigns.

Southeast Asia Has Among The Highest Social Network Usage In The World (eMarketer.com)

According to a recent forecast, Southeast Asia, which includes countries such as Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, has some of the highest penetration of social network usage anywhere in the world. With mobile continuing to drive internet adoption in the region, these countries will continue to be a hot spot for various digital activity growths in the next few years.

How Instagram Is Gearing Up For Its Next Big Battle In Video And Live-Streaming: ’The Future Is Teleportation’ (Business.FinancialPost.com)

Instagram has evolved into a powerful way to record global events from millions of perspectives. To help users see the real world through the app, its founders are now promoting video in order to transform Instagram from a photo album into a live-streamed multimedia platform.

Pinterest Users Pin Holiday Content 4 Months Before Christmas (AdWeek.com)

Pinterest has released new data illustrating the increase in activity the platform sees during the holiday season. According to the study, users have begun pinning holiday content as early as four months before Christmas, with 71 percent of users’ pins relating to fashion, home decor, quotes and other products.

Thanksgiving Online Sales To Top $1.7B, 26% Of Purchases Made On Mobile (TechCrunch.com)

Looks like the online holiday shopping sales bug is creeping in earlier and earlier. According to recent reports by IBM, online sales the day before Thanksgiving were up by 35 percent compared to the same day a year ago, with average value per order up by $9.10. On the other hand, mobiles only account for just under half (48 percent) of all e-commerce traffic, meaning shoppers mostly use it for browsing goods if not buying outright.

Monthly Link Roundup – 09-25-15

Friday, September 25th, 2015

Facebook wants a ‘dislike’ button without the negativity (Fortune.com)

In a Q&A this month, Facebook CEO Mark Zuckerberg announced that a “Dislike button” was under development and might soon be added to the social network. Zuckerberg said the new feature wouldn’t serve as a way to express negativity, which could lead to online harassment, but rather sympathy for tragic or serious posts.

Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke (TechCrunch.com)

Previously introduced for special events and famous people, Twitter’s custom emojis recently debuted as part of Coca-Cola’s #shareacoke ad campaign. Whether custom emojis will be offered as an ad product in the future will depend on data collected from this partnership.

Pinterest Targets Search Ad Budgets (WSJ.com)

Pinterest is setting itself apart from social networks as it convinces advertisers that it’s a place for discovering products, not for connecting with loved ones. In line with this positioning, the visual bookmarking service has been working to change its image as a scrapbooking tool by launching several ad products in the last few months.

Snapchat is letting users pay $.99 to replay disappearing snaps, and it just added a ‘lens’ feature to animate your selfies (BusinessInsider.com)

Snapchat’s most recent update included three new features: face filters, virtual rewards, and paid replays for a single snap. The last one is the company’s first attempt at in-app purchases, providing users with up to three replays for $.99.

Tumblr changes reblogs so you can actually read them (Mashable.com)

Tumblr’s update at the start of the month now shows reblogs in a uniform column to make navigation easier. In the old system, comments were nested under reblogs, creating a very long, confusing chain especially if there were lengthy threads.

Monthly Link Roundup – 06-26-15

Friday, June 26th, 2015

PINTEREST IS FINALLY GOING TO LET US BUY THE THINGS WE LIKE (WIRED.com)

Early this month, Pinterest announced that users can now buy products directly through the site with its new buyable “Pins.” The new feature is being rolled out this month as an update to the social network’s iOS app.

Twitter Gets More Shoppable With Product Pages And Collections (TechCrunch.com)

Twitter is currently testing a new feature that enables users to discover products and places through dedicated pages that offer basic information as well as the ability to purchase. These pages also include curated collections that link to product pages.

Instagram to Offer Millions of Current Events Photos (NYTimes.com)

Instagram is now offering the latest events via its new “Explore” button which will showcase the most important photos and videos of current events happening in specific regions as well as all over the country. The new feature will currently be available in the US version of the app.

Facebook Adding Buy Button? Could Change Everything (Business2Community.com)

Social media giant Facebook is getting into the e-commerce game with a new buy button feature that will show up in posts by Shopify retailers, for the moment. Users now won’t have to visit the retailers’ websites to make a purchase.

Union Metrics Launches Multi-Channel Reporting & Adds Facebook Analytics (MarketingLand.com)

Social media analytics platform Union Metrics has recently added multi-channel reporting and Facebook analytics to its Social Suite. Social marketers can now track brand performance on Facebook as well as on Twitter, Instagram, and Tumblr at the same time.

Follow SocialMediaMarketing.com

Contact us for Free Analysis