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Posts Tagged ‘podcast’

Benefits of going into podcasting

Friday, September 9th, 2011

Image by futureshape

Audio podcasts can be thought of as the modern equivalent of the talk shows that populated the airwaves of terrestrial radio. Only this time, it’s become more of a pre-recorded audio file stashed online, and delivered to listeners through some form of subscription. Not only will this prove to be a good form of content you can offer, but it will definitely be a great social media tool for engaging with your targeted demographic, getting them involved, and keeping them immersed in your brand’s ecosystem.

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Tags: content creation, internet marketing, Multimedia, podcast, podcasting, social media marketing
Posted in Marketing, Social Media, Strategy, Technology | 1 Comment »

Podcasting Basics: Hardware

Tuesday, June 15th, 2010

Image by zoomar

Through audio podcasts, you can repurpose content to inform your demographic about your products and services while giving your brand a personality. This makes it easier to build a relationship with your target market and invite potential new clients into your fold.

If you haven’t added podcasting into your online marketing campaign, now is a good time as any. As a beginner, we won’t be jumping right into the professional broadcasting equipment. Instead, here are the essential hardware you may already have in your home or office to get you started.

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Tags: Audio, content creation, Hardware, online marketing, podcast, podcasting, Social Media
Posted in Social Media, Technology | No Comments »

Using Social Media To Repurpose Content

Friday, December 25th, 2009

repurposing content within social media

photo by azglenn

I am a firm believer in working smarter and not harder. There is so much on many of our plates in any given day and tangling ourselves with the countless activities in social media can be a bit much when faced with other tasks and duties. Today I wanted to touch on a subject that I have been a huge fan of, for both clients I have worked with and in my own work. The concept is to repurpose content through social media.

Like Reuse Old Content?

Not exactly. This isn’t like Back To The Future II when Doc Brown creates a car that drives on garbage. Instead repurposing content is actually about spreading your thoughts, ideas and content over multiple formats to expand your reach without going crazy in content creation.

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Tags: content creation, podcast, presentations, video
Posted in Strategy | 6 Comments »

Social Media is a Blast from the Past

Thursday, December 10th, 2009

The most important rule in social media is this:

You have to care about your customers.

If you don’t care about your customers, then don’t get involved with social media. If you can’t own up to your mistakes, forget it. If you don’t plan on really engaging with people, and having actual conversations, stop wasting your time.

The biggest thing about social media that is different from traditional media or marketing is that it is no longer a one-way conversation. If you’re not out there participating in the discussion of your brand already, I guarantee you someone is. Consumers are talking to each other, sharing their complaints about bad interactions and sharing their stellar reviews of good ones. But if you can’t be real and address the complaints when they happen (as well as share in broadcasting the successes) then you won’t succeed in social media marketing.

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Tags: conversation, customer service, customers, discussion, Gary Vaynerchuk, Garyvee, podcast, small town rules, Social Media, social network, social networking, Wine Library
Posted in Marketing, Strategy | 4 Comments »