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Posts Tagged ‘Promotions’

A look at why Old Spice’s new interactive viral video is social media gold

Friday, August 31st, 2012

A look at why Old Spice and its interactive Muscle Music video is viral marketing gold.

Thanks to their viral marketing campaign unleashed two years ago, Old Spice has become the poster child of successful social media brands. Developed in partnership with ad agency Wieden+Kennedy, the campaign’s strategy involved refocusing the brand’s advertising focus and capitalizing on random humor and real-time engagements. This became the winning formula that elevated them to social media rockstardom—a feat that was frankly unexpected from a 74-year old brand that sold men’s hygiene products.

 

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Ways to invigorate your social streams

Wednesday, June 8th, 2011

Image by bucklava

With the countless brand-driven social media profiles clamoring for some considerable piece of the masses’ attention, to say that staying ahead of the online marketing curve is challenging can be quite the understatement. And not only do you have to compete for your target audience’s attention against everyone else online, you also need to keep them long enough to deliver what you have to say, and get them to come back for more.

 

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Taking social media marketing offline

Friday, January 7th, 2011

Image by orangeacid

Like most companies from popular brands and celebrities with established global presence, to your average mom and pop corner stores, we have since deviated from traditional marketing and have adapted to the ways of the social Web. But that doesn’t mean we should leave the offline marketing behind— oh no, call the real world the original social network because it’s still very relevant and it’s still an organic atmosphere where we can engage with our audience and get measurable results.

 

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Keep ‘em buzzing

Monday, December 6th, 2010


Image by kaibara87

Any brand playing on the social media field can tell you that getting your word out to the public is not and should not be the end of the marketing trail. To be able to get better resonance on your way toward online marketing success, it’s crucial to keep the public abuzz around your brand and its products and services. Fortunately, social network’s organic atmosphere allows for regular content delivery; while its real-time, crowd consciousness enables your initial buzz to spread in viral proportions.

 

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