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Twitter’s scope and apparent usefulness has expanded it from being a twee method to tell your friends what you had for lunch to a crucial messaging and marketing tool. However, while most businesses will either require their employees to use the service to distribute links and spread news regarding their brands or are lenient enough to allow its use in the office, many others still view it as a mere distraction.
Employers who understand the power a tweet may wield, also recognize its potential as a cause of many security threats and shady under-the-table information disclosures. Thus, the IT department’s blocking efforts to keep the company’s computers Twitter-free are understandable.
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