Recommendation | Social Media Marketing

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Weekly Link Round Up – 03-04-11

Friday, March 4th, 2011

If You Love a Good Conversation, Set It Free (SocialMediaToday.com)

TED Conversations takes on the mission of broadening TED to a wider audience looking for great thinking at any time. With its Quora-like platform, this twist on the Q&A platform has caught the interest of large brands such as GE, getting them to sponsor the conversation and gain from it as well.

Ditto: Jaiku Founder Leaves Google, Aims to Beat it With Structured Recommendations (ReadWriteWeb.com)

According to Google CEO Eric Schmidt, people want Google to tell them what they should be doing next. Ditto, developed by Jaiku founder Jyri Engeström, addresses this with social suggestions and sourcing data from existing Twitter and Facebook social graphs to recommend places and activities.

SocialEyes: The intersection of video and the social graph (Building43.com)

Although video conferencing through the web has been around for more than a decade, the concept hasn’t really integrated well enough with the latest developments in social connectivity. SocialEyes changes this with a tool that introduces video into the Facebook experience.

How to Turn Your Email Into a Social Media Hub With Posterous (SocialMediaExaminer.com)

Feeling overwhelmed by too many social networks to manage? Check out how Posterous simplifies things by letting you post to 20 or so social media platforms through your email. Paired with a smartphone’s capabilities, Posterous can be a powerful partner for anyone who enjoys keeping in touch.

Bing, NYT And Everybody Else Wants A Piece Of Groupon’s Success (TechCrunch.com)

Thanks to Groupon’s success, other companies such as Bing and even the New York Times have been picking up on the trend of offering deals. As the concept is now one of the hottest revenue-making trends on the net, more players have come on to the field, bring in more deals and even offering services to aggregate all daily deals in an area.

Tags: applications, Blogging, community, networking, News, recommendation, Social Media, social networks
Posted in iPhone Apps, Marketing, Social Media, Technology, Weekly Link Round Up | No Comments »

Weekly Link Round Up (03-13-10)

Saturday, March 13th, 2010

In the continuing battle for strong online presence, Twitter is by far the most important weapon in your social media arsenal. More than half the world uses the social media platform. To be able to successfully tap into that community can make all the difference for your brand or business. For this week’s Saturday Link Round Up, we’ve assembled a list of great articles that can help your get Twitter working for you, from the best way to compose your tweets to proper use of hashtags.

How to Write the Perfect Tweet (Twitterism)

Remember that Twitter is still considered more as a personal microblogging platform than as marketing medium. Send off the wrong vibes and you just might end up being ignored, even rejected, rather than followed. Twitterism provides some great advice on how to write the perfect tweet.

How to Retweet: A Simple Guide (BloggingBits.com)

Retweets and @replies breathe life into your Twitter. They make your account more personal and approachable. In excess, however, they reflect the opposite image. AJ Vaynerchuk’s tips, though old are not outdated. Except maybe, “RT” is more practical to use than “Retweet:” as a label.

HOW TO: Use Twitter Hashtags for Business (Mashable)

Mashable has always been one of our favorite sources for social media news and wisdom. Here, Mashable contributor Josh Catone sheds some light on the popular function known as hashtags and how they can be utilized to build your business.

How to Use Twitter “Follow Friday” Effectively (Michaele-Harrington.com)

One hashtag twitter trend that has turned into an entity all its own is #FollowFriday. Michaelé Harrington presents how participating in the cult trend can help boost your online presence.

To Schedule Tweets or No? Two Reasons You Should. (Twitip.com)

There are pros and cons in scheduling tweets. The cons only show up when you exploit the function too much. Here, Kiesha Easley shares here solution for scheduling tweets without the risk of losing followers.

Tags: Marketing, recommendation, Social Media, Twitter
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Social Media 101: Kicking Off a Social Media Campaign

Friday, March 5th, 2010

Whether you’re utilizing social networking sites and microblogs to spread the word about your personal Web site (and maybe pass an occasional link to a meme or two) or you’re getting ready to jump into a full on social media marketing campaign, there will always be the right way of going about it.

Outside of the basic rules of human interaction that essentially tells you to “play nice,” here are a few pointers you can follow along to get you set up; so you can start building a respectable online presence and get that online marketing campaign rolling.

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Tags: Marketing, online marketing, recommendation, Social Media, social media tools, social network, social networking, Strategy, the right way
Posted in Marketing, Social Media, Strategy | No Comments »

Weekly Link Round Up (02-27-10)

Saturday, February 27th, 2010

Calling Media ‘Social Media’ is Like Calling Water ‘Wet Water’

Social Media has caused a new communication revolution. Brett Greene explains how modern everyday life cannot be without some form of Social Media connection and why businesses should tap into it to build closer relationships with their consumers.

The State of Social Media Around the World 2010

Brian Solis, author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web lists down the most popular social networks and observes how Social Media is being used around the world.

Will ‘Buzzing’ Replace ‘Tweeting’?

Since the release Google Buzz, the Internet has been buzzing with speculations. Colman Carpenter sheds some light on the similarities and differences between Google’s newest web feature and Twitter and explains how Google Buzz may change the course of Social Media in the future.

Smart Social Marketing: Segment, Analyze, and Follow the Money

Here’s an enlightening left-brain take on Social Media Marketing. Andrew Swenson explains why it’s not just about building relationships. It’s about the money too.

10 Tips for Successful Twitter Fundraising

For the last two years, Twitter has gained popularity as a fundraising tool. Mashable presents a few tips on how to effectively get people’s support using Social Media.

Tags: Marketing, online marketing, recommendation, Saturday Link Round Up, Social Media, Twitter
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How to Not Let a Social Media Initiative Fall Flat

Wednesday, January 6th, 2010

Photo by . SantiMB .

Ever notice a business that makes a social media appearance…then disappears?

Many companies start off strong and are excited to create their social media accounts and execute their campaign. The excitement to launch is energizing and really fuels the success of the campaign, that is if it doesn’t disappear.

A social media campaign will only be as good as the execution and if the execution fizzles a few days or weeks into the campaign, the energy will fizzle and the campaign will flop.

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Tags: authenticity, Business, community, Marketing, online marketing, recommendation, Social Media, social media tools, social network, social networking, Strategy, the right way, trust, twitter tools
Posted in Marketing, Social Media, Strategy | No Comments »

Don’t Jump In Right Away!

Wednesday, January 6th, 2010

Photo by Mark Strozier

You know when you are about to take a shower and you touch the water to see its temperature? The reason we do this is because we have to be careful before jumping right in, otherwise we may get burned or frozen. We do it because we analyze the situation before taking action. Well, social media should be approached in the same way: you look at it, you touch it, before jumping in!

Some recommendations to avoid making big mistakes in social media:

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Tags: Blogging, community, networking, recommendation, Social Media, Strategy, the right way, trust
Posted in Marketing, Social Media, Strategy | 1 Comment »