Relationship Building | Social Media Marketing

Finding Bloggers That Are Worth Your Time

Monday, February 1st, 2010

It’s a given today that you want bloggers on your side. They have a very high level of influence with their readers. There is a trust factor and things they write about or recommend command attention, drive comments, discussion and promotion via other social channels. If you are a company that is looking to get bloggers to talk about your products, your services, your new site or gadget or campaign, you need to understand who it is you are looking for and more importantly how to communicate with them in the most effective ways.

Bloggers are fickle. Some are very authentic and are anti-monetization. Others will take any offer you throw their way and sell-out to their audience. This is step one in the research phase.

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Tags: bloggers, Blogging, relationship building
Posted in Marketing, Social Media | 5 Comments »

Why You Should Stop Wasting Thousands On Traditional PR and Use Social Media

Thursday, January 14th, 2010

Photo by luis.martinez

A majority of businesses today still market themselves by placing ads in the paper, in magazines, or television commercials and other TV spots. If you can get yourself on Oprah, then by all means go for it, but we all know that these days newspaper readership is down tremendously, and even though a publication might have a huge circulation, a half- or quarter-page ad in print can easily get lost without readers ever noticing it.

You need to direct your marketing dollars into things that get directly to your target market. For some markets, that might mean you actually don’t want to get too involved online, so I’m not going to try to sell you something you don’t need. You need to really narrow down your niche and compare it to the demographics of the media channel you’re considering advertising in. But the web has become home to millions and millions of consumers, of nearly every demographic, and when used properly, social media can be a fantastic way to connect with consumers who feel suffocated by advertising in this bad economy.