Posts Tagged ‘relationships’

Simple Ways to Boost Your Presence on Social Media

Tuesday, November 17th, 2015

Image by Gary Knight


When you find out that 2 out of 3 Internet users across the world are active on social media, you don’t need a lot of convincing to do to realize how widespread this medium has been in the last decade. Many small- to medium-sized businesses have wised up and are now using social media to engage and build relationships with their target markets. However, despite the hype around this medium, many business owners fail to realize that social media marketing takes more than just posting an update or two every day and replying to customer queries as they roll in.


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Win Them Over by Adding Social in Your Customer Service Strategy

Tuesday, October 13th, 2015

Image by dmelchordiaz


Incorporating social in one’s customer service strategy is probably one of the biggest opportunities missed by many brands these days. Social media marketing can be complicated, given the number of platforms managers need to work with, as well as the challenges involved in the creation of relevant and engaging content on a regular basis.


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Keep Your Brand and Customers Safe from the Heartbleed Bug

Tuesday, April 15th, 2014

Image by John Fowler

Just recently, a number of websites running SSL encryption, e.g., Pinterest, NASA, and Creative Commons, were exposed to a major security threat called the Heartbleed bug. This bug affects web servers running Apache and Nginx software, and is able to expose private information entered into affected sites, apps, web emails, and instant messaging threads.

Social media sites are also affected. Recent news stated that major social media sites such as Facebook, Tumblr, Youtube, and Twitter were vulnerable to the bug.


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How to Deal with Social Media on Somber Holidays and Moments in History

Tuesday, September 17th, 2013

Image by Paul Stein

Some of the biggest social media faux pas done by companies—even large brands—is usually due to the way they’ve handled a particularly sensitive issue. Sad and even tragic moments, whether on the news or as part of the nation’s collective memory, are all a part of life and it’s only human to acknowledge them.

But how does a business deal reconcile the need to show their human side on social media with being professional to an extent?


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Getting Your Employees Involved in Your Business’s Social Media Initiatives

Tuesday, August 20th, 2013

Image by U.S. Navy Seabee Museum

One of the best things delivered by social media is the internal creation and use of ideas through employee engagement and marketing. Businesses thinking of introducing social initiatives for their company can take note of the following aspects of employee adoption:


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Avoid These Topics to Maintain Your Brand’s Good Social Media Presence

Thursday, July 11th, 2013

Image by Michael Theis

In social media, following trending topics and joining the discussion is one of the best ways to put your brand in the direct view of the general public. This is because hot topics and breaking news are what everyone will be talking about, searching for, and posting about as soon as they happen.

However, this doesn’t mean that all topics are free for you to cover. Some are considered too sensitive and may do more harm than good to your online reputation if you decide to pick it up for your next wave of social media posts.


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Letting Social Media Conversation Inspire Marketing Campaigns

Tuesday, June 4th, 2013

Image by Alexander Baxevanis

Successful marketing depends on capturing market insights and connecting with the consumers. Even with the help of research and focus groups, creating an effective campaign can still be a hit or miss proposition. However, there is another source of inspiration that can result in reasonably successful and affordable marketing campaigns: Social Media.


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