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Weekly Link Round Up – 10-07-11

Friday, October 7th, 2011

Seven Lessons We’ve Learned from Steve Jobs (SocialMediaExplorer.com)

While most people chose to play it safe, one man had the courage to ignore the critics and follow his heart and intuition. Mark Ivey pays tribute to Steve Jobs and shares lessons he’s learned from the most innovative entrepreneur of this generation.

The End of Change. The End of Unusual (TwistImage.com)

All brands aspire to earn money, achieve greatness, and to be loved by its consumers. Digital marketing visionary Mitch Joel explains why it’s important for companies to adapt and evolve in this world’s constantly changing landscape.

The Time We’re Losing (ChrisBrogan.com)

Chris Brogan writes from the heart and explains in this inspiring essay the importance of time. Like the visionary and creative genius Steve Jobs, he urges us to go after our dreams and to realize that our time is now.

Why Being Wrong is Right for Business (JeffKorhan.com)

Jeff Korhan explains the importance of asking the right questions, exposing your vulnerabilities to give yourself a new perspective on things, and not being right all the time and ultimately winning the trust of your customers.

A Lesson in Smelling Roses at the Speed of Social Media (DannyBrown.me)

The goal of the social media experience is to build bridges and enhance intimacy between people. By stimulating our senses with the speed of social media, we end up destroying our ability to truly sit down and listen to one another.

Tags: Apple, News, relationships, Social Media, social media marketing, Steve Jobs, the right way
Posted in Event, Social Media, Technology, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 07-29-11

Friday, July 29th, 2011

5 Enterprise Social Media Questions (123SocialMedia.com)

Bigger organizations need to ask five core questions when developing their social media strategy in order to have all their bases covered. Going beyond simple marketing, these questions enable businesses to address social media policy and partner relations, among other things.

When Content Is Not King (SocialMediaExplorer.com)

Having relevant, engaging information is not enough to guarantee conversion; it’s all about communication. By raising the bar on how they communicate and carefully studying the process, organizations can leverage social media to have their message truly resonate with their audience.

Time Management in Social Media – the definitive guide (SocialMediaToday.com)

There are a number of measures organizations can take to properly manage their social media channels in terms of both time and costs. By having a solid understanding of certain factors, they can have their communities running more smoothly.

How to Build Trust by Association (ProBlogger.net)

How can you effectively grow your presence online? Networking with the right people in your niche and taking advantage of opportunities they present help you more effectively reach out to your audience and build their trust.

7 Unwritten Rules Of Social Media (OpenForum.com)

Success with any social media strategy involves creating value for the audience. By taking note of seven unwritten rules of social media, organizations can better plan and execute their social media strategy.

Tags: community, networking, relationships, Social Media, social media marketing, Strategy
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 06-03-11

Friday, June 3rd, 2011

In Social Media, Your Return Represents Your Investment (BrianSolis.com)

Engaging customers and making waves through social media doesn’t come easy. It takes more than just conversation and strategy. As a testament to that, the majority of social media programs deemed “fast and easy” are less effective than those involving a great amount of investment.

Measuring Social Media More Effectively (VisibleTechnologies.com)

Effectively measuring social media can be a truly difficult task. To get a better picture of how social media benefits a business, one must have a clear set of priorities and shared expectations in terms of what should be accomplished through the medium.

Attention to Detail is an Important Trait for Moderators (ManagingCommunities.com)

Details matter, especially when you’re managing a community. It spells the difference between a post that violates guidelines and one that does. On top of the need for attention to detail, there is a greater need for an over-all sense of consistency.

Advertising Your Blog: Go Viral on a Blogger’s Budget (Problogger.net)

The simplest way to grow a blog’s traffic is through organic methods: search engine rankings, guest posts, social media and word of mouth. But while advertising your blog requires a budget, simple methods and an effective strategy can come at an easy cost.

Lady Gaga Really Knows How To Use Social Media To Connect With Fans (A2SM.com)

For an example of a truly effective social media star, there is Lady Gaga. Having recently gained 10 million followers on Twitter, the pop star has gone far beyond simply being a musician. Google Chrome’s latest ad featuring her shows exactly what makes her such a success in the social media sphere.

Tags: Business, companies, relationships, Social Media, social networking
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 05-13-11

Friday, May 13th, 2011

6 Tips for Starting an Online Community (SocialMediaExaminer.com)

Building an online community is the cornerstone of social media marketing. Starting out can be a daunting task though, especially when it comes to keeping the conversation going. By knowing your audience and catering to what they want, you can create a strong community from the ground up.

Creative Content that Converts (SocialMediaToday.com)

“Uninspired web content is no different than a disgruntled receptionist who turns people off from your business or brand.” Just like managing a storefront or reception desk, you need to develop your content in a way that draws people in and answers what they need in order to make the sale.

How to Plan and Write a Blog Post to go Viral (SocialMouths.com)

While viral posts seem to come out of nowhere, you can actually study your blog’s audience and find out what kind of post can create a similar kind of reaction. By learning what elements it takes to make popular content, you’ll know well enough how to create work that will create buzz and hopefully go viral, too.

Invite Your Customers onto Twitter (ChrisBrogan.com)

An online community is hard to start up if your customers aren’t there in the first place. If you’re managing the community on Twitter, it helps to encourage your visitors and customers to join up and follow the conversation.

Manage Your Facebook Page Like Vin Diesel (idaconcpts.com)

Surprisingly, Vin Diesel offers an interesting take on managing the community that follows him on his Facebook page. While social media marketing has been associated more often with Justin Bieber or Lady Gaga, Vin Diesel proves the strength of his own brand of social media by listening to his followers and providing honest feeds.

Tags: Blogging, community, content, content creation, customer service, relationships, Social Media, social media marketing, social networking, Strategy, Twitter
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 05-06-11

Friday, May 6th, 2011

5 Reasons Your Marketing Is A White Hot Mess (SocialMediaExplorer.com)

There are a number of reasons to why a marketing program may be in poor shape. With careful review over these reasons and evaluating what should be corrected in your own program, you can get things fixed and running smoothly again.

Keeping it Clean on Your Facebook Page (SocialMediaToday.com)

Fans can be unpredictable creatures. So, while discussion is all good, it also helps for the community manager or page administrator to ensure than their Facebook page is kept clean and free from unwanted messages or verbiage. This way, all fans can continue the discussion harmoniously.

10 Steps To Spring Clean Your Social Media Presence (MarketingConversation.com)

Spring cleaning also applies to social media. By streamlining your strategies and platforms, you can find ways to maximize your audience and appeal. Not to mention that you’ll find your networks easier to manage, too.

Your Bouncer Needs to Have a Brain (or “The First Line of Defense is Just as Important as the Last”) (ManagingCommunities.com)

The people that you place on the front line are just as important as you are as the community manager. After all, these people are in charge of building relationships with fans, clients and customers. If they don’t put out their best behavior, these relationships might turn sour. Thus, there’s a need to place importance on these people interacting with the community.

Blogging: The Small Business Way (idaconcpts.com)

While small businesses can reap the benefits blogging brings, the question of “how” remains. After all, a business blog’s inability to produce positive results often stems from the entrepreneur not knowing how to utilize the medium in the right way. Learning how to best use a blog for small business is the first step to social media success.

Tags: community, relationships, Social Media, Strategy
Posted in Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 04-15-11

Friday, April 15th, 2011

How Benefit Cosmetics gave their customers a voice on Facebook (and won a Shorty Award) (BazaarVoice.com)

Benefit Cosmetics successfully leverages social media by going beyond brand to customer interaction. Through its Facebook page, the company collects user-generated content such as customer reviews which are directly placed on the product page of their website. By leveraging this, it has taken the sharing from brand-to-customer to friend-to-friend.

B2B Social Media Gets Intimate (ScottMonty.com)

While most of social media marketing is geared towards consumers, networking with other businesses as in a B2B model calls for a more intimate conversation. Private social networks and services such as Path, Beluga and GroupMe are examples of those geared towards companies working with this particular business model.

Do Social Customers Really Want a Relationship with Your Brand? (CollectiveIntellect.com)

There’s a difference between the passive liking of a brand and the active “Co-Creation” which allows businesses to tailor and scale their efforts. While not all customers seek to become good friends with your brand, businesses can analyze their ties to get a clear view on how their customers want to be engaged.

Blogosphere Trends + Effective Calls to Action (ProBlogger.net)

Creating effective calls to action can do well not only to translate views into sales, but also to push for more engagement within the community. Read on to see how blogosphere trends have utilized these effective calls to action.

Beyond Engagement: How to Find & Build Brand Ambassadors (Soshable.com)

Brand ambassadors aren’t just people who actively support your brand. These people help in the whole concept of engaging your audience. Whether they are people within the organization or outside of it, brand ambassadors are characterized by their passion which gets others to appreciate your brand as well.

Tags: community, customer service, customers, Marketing, networking, relationships, Social Media, social networking, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 04-01-11

Friday, April 1st, 2011

What Google’s +1 Means for Facebook (Mashable.com)

Google’s +1 might very well be the answer to Facebook’s “Like” button. Through the +1 button, search becomes increasingly social. With a Google profile to keep information in and tailor search results to match each individual user, this new feature may very well bring social recommendation to a wider scope than Facebook can.

Content on Facebook: What Separates a Popular Fan Page from the Rest? (SocialMediaToday.com)

Knowing how to utilize a fan page for your brand can do much to boost your presence towards customers. Amusingly enough, a brand’s already established popularity doesn’t play a large part in how popular a fan page is. With a brief look at the various factors behind highly successful fan pages, you can get a good idea of how to boost the way you use yours.

3 More Trends in Idea Management (ReadWriteWeb.com)

Through social media, gathering ideas has turned outwards rather than kept inwards within the company. Even idea management companies that have historically been focused on internal innovation are now providing services to follow this trend.

How to Optimize Your Facebook Page for Visual Branding (SocialMediaExaminer.com)

Thanks to the new Facebook layout, brands get a whole lot more screen space to show off. Learning how to make the best of it will definitely give your brand identity the boost it deserves. It goes to show then that a good branding strategy and smart design still do go hand in hand in social media.

Why Automation Is Destroying Your Brand And Your Reputation (SocialMouths.com)

While automation tools may help maintain a campaign, it doesn’t help when it fails in the “social” aspect of marketing your brand. After all, the whole point of social media marketing is to build a relationship. Becoming a robot to your audience, in effect, can cripple your brand’s reputation.

Tags: community, Facebook, Google, networking, relationships, Social Media, social networking, Twitter
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »