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Posts Tagged ‘relationships’

Keep Your Brand and Customers Safe from the Heartbleed Bug

Tuesday, April 15th, 2014

Image by John Fowler

Just recently, a number of websites running SSL encryption, e.g., Pinterest, NASA, and Creative Commons, were exposed to a major security threat called the Heartbleed bug. This bug affects web servers running Apache and Nginx software, and is able to expose private information entered into affected sites, apps, web emails, and instant messaging threads.

Social media sites are also affected. Recent news stated that major social media sites such as Facebook, Tumblr, Youtube, and Twitter were vulnerable to the bug.

 

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How to Deal with Social Media on Somber Holidays and Moments in History

Tuesday, September 17th, 2013

Image by Paul Stein

Some of the biggest social media faux pas done by companies—even large brands—is usually due to the way they’ve handled a particularly sensitive issue. Sad and even tragic moments, whether on the news or as part of the nation’s collective memory, are all a part of life and it’s only human to acknowledge them.

But how does a business deal reconcile the need to show their human side on social media with being professional to an extent?

 

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Getting Your Employees Involved in Your Business’s Social Media Initiatives

Tuesday, August 20th, 2013

Image by U.S. Navy Seabee Museum

One of the best things delivered by social media is the internal creation and use of ideas through employee engagement and marketing. Businesses thinking of introducing social initiatives for their company can take note of the following aspects of employee adoption:

 

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Avoid These Topics to Maintain Your Brand’s Good Social Media Presence

Thursday, July 11th, 2013

Image by Michael Theis

In social media, following trending topics and joining the discussion is one of the best ways to put your brand in the direct view of the general public. This is because hot topics and breaking news are what everyone will be talking about, searching for, and posting about as soon as they happen.

However, this doesn’t mean that all topics are free for you to cover. Some are considered too sensitive and may do more harm than good to your online reputation if you decide to pick it up for your next wave of social media posts.

 

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Letting Social Media Conversation Inspire Marketing Campaigns

Tuesday, June 4th, 2013

Image by Alexander Baxevanis

Successful marketing depends on capturing market insights and connecting with the consumers. Even with the help of research and focus groups, creating an effective campaign can still be a hit or miss proposition. However, there is another source of inspiration that can result in reasonably successful and affordable marketing campaigns: Social Media.

 

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Benefits of Linking Customer Service with Social Media

Thursday, May 30th, 2013

Image by Dell Inc.

 

Social media is changing how people interact with companies. Instead of funneling their questions or complaints to customer service representatives in stores or call centers, more and more people have now been tweeting or posting them to Facebook, Twitter, or Google+. According to a 2012 report by American Express, 46% of internet users in the United States have used social media to vent their frustrations about the company and 50% seek an actual response on these posted issues.

 

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4 Common Mistakes to Avoid When Optimizing Your Google+ Posts

Thursday, May 16th, 2013

Image by David Goehring

As we mentioned in the past, brands and businesses shouldn’t underestimate the power of Google+ as it presents numerous advantages that can raise brand awareness with your target market. But besides creating discussions in Google+ Communities, effectively managing what you post in the social network is a must in order to attract new followers, retain loyal customers, and expand your Circles.

 

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