How Benefit Cosmetics gave their customers a voice on Facebook (and won a Shorty Award) (BazaarVoice.com)
Benefit Cosmetics successfully leverages social media by going beyond brand to customer interaction. Through its Facebook page, the company collects user-generated content such as customer reviews which are directly placed on the product page of their website. By leveraging this, it has taken the sharing from brand-to-customer to friend-to-friend.
B2B Social Media Gets Intimate (ScottMonty.com)
While most of social media marketing is geared towards consumers, networking with other businesses as in a B2B model calls for a more intimate conversation. Private social networks and services such as Path, Beluga and GroupMe are examples of those geared towards companies working with this particular business model.
Do Social Customers Really Want a Relationship with Your Brand? (CollectiveIntellect.com)
There’s a difference between the passive liking of a brand and the active “Co-Creation” which allows businesses to tailor and scale their efforts. While not all customers seek to become good friends with your brand, businesses can analyze their ties to get a clear view on how their customers want to be engaged.
Blogosphere Trends + Effective Calls to Action (ProBlogger.net)
Creating effective calls to action can do well not only to translate views into sales, but also to push for more engagement within the community. Read on to see how blogosphere trends have utilized these effective calls to action.
Beyond Engagement: How to Find & Build Brand Ambassadors (Soshable.com)
Brand ambassadors aren’t just people who actively support your brand. These people help in the whole concept of engaging your audience. Whether they are people within the organization or outside of it, brand ambassadors are characterized by their passion which gets others to appreciate your brand as well.
