Social media is more than just one more new method of marketing or advertising online. Social media is a living, breathing, growing organism, and it is based in communities. The fact is, if you’re not active in this growing industry, you will be left behind. People are talking about you, whether you’re present in those discussions or not.
You can’t keep sending out one-way communications in this new business environment. People no longer trust advertising; people trust people. Consumers trust their peers’ opinions. So you have to make personal connections.
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Dealing With Trolls
Friday, April 30th, 2010Image by matt7even
Anywhere online you might have explored and settled your virtual roots, it is inevitable that you’ll encounter different kinds of people, from almost all walks of life. As a social being, your first impulse is to interact, which is good for forming healthy relationships whether on your blog or especially on the social networking sites (because the operative term, after all, is “social”).
If you are merely starting out on your social media campaign, you’re bound to receive both compliments and unpleasant comments. These and their intensities are debatably doubled if the brand you represent has a particularly strong presence with products and services that have gained some semblance of popularity; in which case, the chance of getting both glowing praises and snide remarks increases.
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Tags: Comments, reputation, Social Media, Trolls
Posted in Social Media, Strategy | 1 Comment »