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Posts Tagged ‘search engine’

Is AMP the Answer to Your Mobile Site Speed Issues? Maybe Not.

Tuesday, July 18th, 2017

Image by veggiefrog

 

When Google’s Accelerated Mobile Pages (AMP) project was launched last year, many were eager to jump on the AMP bandwagon. AMP lets users say goodbye to slow, clunky, non-optimized websites and hello to mobile pages that deliver content more quickly. The logic behind AMP is simple and straightforward—faster loading times lead to better site usability and engagement, which ultimately result in reduced bounce rates and higher mobile site rankings.

 

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An Introduction to Search Engine Optimization Basics

Tuesday, January 5th, 2010

Photo by urbanwoodswalker

When you start tracking your traffic analytics and getting into search engine optimization (SEO), there will be a lot of new terms and concepts to learn. Organic search engine traffic is simply the clicks that are “sent” to the site from search results.

Organic search is frequently the biggest source of incoming traffic, and the easiest way to increase organic traffic is with some basic SEO. Search engine optimization is the process of optimizing your site for the search engines to find and showcase your content, and improving the volume and quality of traffic that your blog or website receives.

 

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Are You Cut Out to Be A Blogger?

Thursday, December 24th, 2009

3d business man character sitting with laptop at desk

I once had a lengthy conversation with a mentor who was considering starting a blog for his financial services company. His concerns naturally revolved around whether blogging would pay off in sales and conversions for his firm. It’s always difficult to say what direct and indirect impact a blog may have on someone’s profession or on the amount of business a company gets, because the results of a blog are largely dependent on the amount of time and effort the writer is able to put into it. Additionally, some bloggers don’t do it for the money—sometimes writers just want to establish their personal brand online or promote their book, for example, and they may not have the ability to measure financial conversions directly.

Two things are certain: a blog definitely increases an organization or individual’s “findability” and, if used properly, can also establish the writer as an important authority in his or her field.

 

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The Competitive Advantages of a Blog Over Your Traditional Website

Tuesday, December 22nd, 2009

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Blogs are typically very inexpensive to set up, they are easy for beginners to maintain and update, incredibly powerful when it comes to amassing search engine traffic, and fun for the publishers and users alike.

The rise of blogging even prompted Problogger Darren Rowse to ask if the conventional business website is dead!

 

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