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Posts Tagged ‘search engine optimization’

Is AMP the Answer to Your Mobile Site Speed Issues? Maybe Not.

Tuesday, July 18th, 2017

Image by veggiefrog

 

When Google’s Accelerated Mobile Pages (AMP) project was launched last year, many were eager to jump on the AMP bandwagon. AMP lets users say goodbye to slow, clunky, non-optimized websites and hello to mobile pages that deliver content more quickly. The logic behind AMP is simple and straightforward—faster loading times lead to better site usability and engagement, which ultimately result in reduced bounce rates and higher mobile site rankings.

 

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Lessons from SEO: How Optimization Benefits Social Media Marketing

Tuesday, May 12th, 2015

Image by Rich Brooks

While search engine optimization (SEO) takes a different path from social media marketing when it comes to promoting a business, it does bring something to the table that could greatly benefit the latter. In particular, infusing social media content with keywords opens up opportunities to reach out to new audiences and establish a stronger presence online.

 

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Raising Your Brand’s Relevance through Social SEO

Thursday, May 2nd, 2013

Image by Roy Blumenthal

Social media has made a significant impact on online marketing, particularly for SEO and search marketing. Google, Bing, and Yahoo! have all integrated some form of social search functionality, and as they begin to give greater weight to social signals, companies need to be able to leverage their social assets to maximize their online visibility.

 

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Snapshot: Social vs Search

Wednesday, March 28th, 2012

Social Media Marketing vs Search Engine Optimization

The realms of social media and search engine marketing are getting intertwined, especially on the social Web where a fine balance of SEO/SEM and online interactions has become the winning formula site owners and brands managers employ. Of course we still need to identify our goals, and identify the right approach to achieve them. A recent inforgraph simply titled “Social vs Search” takes a closer look at both fields, their advantages and strengths, and what can happen when they’re both leveraged to work together.

 

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Optimizing social media content for better reach: Types of written content

Wednesday, October 19th, 2011

SEO: Optimizing your social media content can help enhance your brand's online reach and visibility

Image by fazen

An important component of any kind of social media marketing campaign is the written content that comes with every strategic step. Here, both your existing followers and your general demographic are give an inside look at what your brand is all about, and the products and services you offer. And when creating content for your campaigns, it’s important to always consider how it would be discovered online. This is where search engine optimization (SEO) comes in very handy in empowering your brand’s content distribution and visibility.

 

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On fusing social media and SEO: A primer

Tuesday, October 18th, 2011

Good Chemistry: Social Media Marketing and SEO

Image by Horia Varlan

These days, when small businesses decide to take their wares online, the natural transition to the Internet will always have them creating a Web site, and pages on different social networking sites. In the goal to reach as many people as possible, these companies would naturally take on the social media marketing route, and prioritize engagements with their targeted demographic.

 

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On- and Off-Page Optimization to Prep Your Site for More Search Engine Traffic

Tuesday, January 12th, 2010

Photo by gaspi *your guide

This is a continuation of last week’s look at Search Engine Optimization basics.

When people get online with a question or a need to fill, obviously search engines are the most widely-used tool to find the sites that can give them the product or answers they need. Great placement in the search engine results pages (SERPs) helps to generate optimal traffic and spread your organization’s visibility on the web.

 

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