Seo | Social Media Marketing

Posts Tagged ‘seo’

Weekly Link Round Up – 12-02-11

Friday, December 2nd, 2011

What’s New with Google+ (DontDrinkTheKoolAidBlog.com)

From its infancy, Google+ has continually developed to become a distinct social medium apart from Twitter and Facebook. With fresh new features such as “hangouts” and the recently launched brand pages, Google+ has become an interesting new scene for brands to market themselves on.

Why Your Business Should Be on Google+ (BrianSolis.com)

Aside from engaging the social crowd in a unique way, there’s another reason to why a business should invest in a presence on Google+. Google+ Direct Connect blurs search and social with the interesting new use of the + operator.

Google+ Ripples: The promise of shared intelligence (ComMetrics.com)

Ripples, the first set of metrics from Google about Google+, offers data visualization over time of how your posts are shared: when, by whom, and to whom. This comes as a valuable tool to marketers and businesses who want to see and study their influence (and influences) in action.

How Google+ Could Affect SEO (idaconcpts.com)

With Google HQ constantly looking for ways to improve the quality of searches, there is no doubt that its new application—Google+—plays a large part in this. Interestingly, with Google+, relevance goes hand in hand with influence.

Why Doesn’t Google+ Allow AutoSharing? (ReadWriteWeb.com)

The redesign of YouTube promoted sharing in a big way with new autoshare buttons for Facebook, Twitter, MySpace and Orkut. But the question remains: why no autosharing for Google+? The following article brings to light how Google wants to treat its social networking product.

Tags: applications, community, Google, Marketing, networking, seo, Social Media, social networks, Strategy, Tool Time
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | No Comments »

Optimizing social media content for better reach: Types of written content

Wednesday, October 19th, 2011

Image by fazen

An important component of any kind of social media marketing campaign is the written content that comes with every strategic step. Here, both your existing followers and your general demographic are give an inside look at what your brand is all about, and the products and services you offer. And when creating content for your campaigns, it’s important to always consider how it would be discovered online. This is where search engine optimization (SEO) comes in very handy in empowering your brand’s content distribution and visibility.

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Tags: content, internet marketing, search engine optimization, seo, social media marketing, Writing
Posted in Marketing, Social Media, Strategy | No Comments »

Weekly Link Round Up – 03-25-11

Friday, March 25th, 2011

Andy’s Answers: How Toyota used social to build brand advocacy during a crisis (SmartBlogs.com)

In an emergency such as a recall crisis, social media can figure greatly in repairing a brand’s image. In the case of Toyota, the company realized that it wasn’t very good at talking about itself but needed to reach out to their consumers. By employing a few social media strategies, Toyota was not only able to reach out, but also give their image an added boost.

Childrens Hospital of Boston: A Successful Hospital Social Media Example (IgniteSocialMedia.com)

While businesses in the healthcare sector may be bound by the HIPPA and will need to monitor their social media platforms to adhere to this, some institutions such as the Childrens Hospital of Boston have done a great job leveraging social media. Through its Facebook, Twitter and YouTube pages, the hospital connects with all its patients.

Is there profit in a kinder, gentler business? (SocialMediaExplorer.com)

The answer? Yes. While efficiency is perceived to be at the heart of business, what it does in turn is take away the soul from the act. In an age where consumers have grown accustomed to soulless selling, it pays to actually show some heart. After all, this will be noticed regularly by customers and in time, you can create a better brand image that goes beyond “outstanding products”.

Search + Social = Authority x Influence (DArmano.TypePad.com)

Search & social do not exist independently, but co-exist in a dependent fashion. After all, when social influence goes around, it is bound to affect what shows up on the first page of search engine results. This is something important to consider when results are ranked according to authority and quality.

Facebook fine-tunes its Questions product (News.CNET.com)

While Facebook Questions was once suspected to be a rival to Quora, the new update gives the feature some distinction, fine-tuned to the needs of Facebook’s users. With short, poll-like answers in addition to long form responses, Facebook Questions becomes more relevant to everyday users seeking quick answers.

Tags: Business, community, companies, Facebook, Marketing, networking, relationships, seo, Strategy, trust
Posted in Social Media, Strategy, Weekly Link Round Up | 2 Comments »

When companies cringe at social media

Sunday, August 1st, 2010

Image by mookboy

While most forward-facing brands are jumping into social media marketing, some older, more recognized brands are still reluctant to give in. They see it as an unnecessary online strategy that doesn’t guarantee quick ROI.

Truth is, they do have a point, because, after all, they’ve gained international resonance and a huge chunk of their respective markets through traditional marketing and advertising platforms. But really, if the social Web seem dubious to your brand, keep in mind that it also offers far greater benefits as well as handling your reputation.

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Tags: Blendtec, Kevin Smith, reputation management, seo, Site traffic, Social Media, Southwest Airlines, Will It Blend
Posted in Social Media, Strategy | 2 Comments »

Weekly Link Roundup (06-25-10)

Friday, June 25th, 2010

3 New Ways to Use Twitter at Live Events (SocialMediaExaminer.com)

Although Twitter has been used often in the past for posting during live events, new Twitter tools have been made to give users a whole other level of live event benefits. With these, users can actually make digests of these events and follow other attendees they’ve met.

World Cup Instant Twitter Replay: How We Did It (Guardian.co.uk)

“Can we make a distinct and engaging representation of Twitter activity during the World Cup?” With a web application that samples the popularity of World Cup-related words over time and animates them, onlookers could actually watch the events unfold over on Twitter.

Football Is A Social Object (Herd.typepad.com)

Sports can serve as a social object. And in the case of football, it gives everyone an excuse to interact with each other. Whether one likes it or not, football, and probably other sports as well, give people something to talk about and share.

SEO Question: Soccer or Football (idaconcpts.com)

For SEO experts and online marketers, during World Cup season, it’s just right to ask what word to optimize content for. Is it soccer or football? Google Trends display the volume of searches of each keyword and even groups them according to country.

7 Business Lessons From World Cup 2010 (MPDailyFix.com)

Although to those new to football, the sport may seem like just a bunch of people running around and kicking balls, there are mindsets and behaviors one can pick up while watching a game. Some might even find themselves learning a little more about marketing as well.

Tags: community, content creation, Google, Marketing, seo, Social Media, social media tools, twitter tools
Posted in Event, Marketing, Social Media, Weekly Link Round Up | No Comments »