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Posts Tagged ‘seo’

Integrating Search and Social: Maximize Your Brand’s Visibility by Merging SEO and Social Media

Tuesday, June 25th, 2013

Many companies still keep their online marketing efforts in distinct silos, keeping Search Marketing, Social Media, and other campaigns separate, with little or no interaction and support between the concerned teams. However, with the fast evolving digital marketing landscape and the changes being implemented by the major search engines in their search algorithms, the line between search and social is starting to blur.

 

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Weekly Link Round Up – 02-01-13

Friday, February 1st, 2013

Use Pinterest For Business To Increase Traffic – And Sales – Through Your Site (SocialBarrel.com)

In terms of driving traffic into business websites, it’s been found that Pinterest can rival – or even beat – social media giant Facebook in effectiveness. This is especially true since the social media site launched Pinterest for Business last November 2012.

4 Ways to Use Pinterest to Rank High in Search Engines (Business2Community.com)

Besides using Pinterest to raise brand awareness, drive traffic back to your site, and increase sales, Business 2 Community writer TJ Welsh also believes it can be used to improve website ranking in search engines. Finding guest blogs and blog commenting are among the topics discussed.

How to Drive More YouTube Views With Pinterest (SocialMediaExaminer.com)

Businesses that own a YouTube account can now use Pinterest to boost channel visits and subscribers. This can be done in eight steps that include maximizing Google Chrome’s plugin capabilities, and creating a board specifically for videos on Pinterest.

Are You Using Pinterest Buttons and Widgets on Your Website? (Pingler.com)

Owning a Pinterest account for your business is one thing, but knowing how to integrate it with your homepage is another. Fortunately, doing so is simple as the social media site features a number of widgets and buttons you can use to bring your business to the numerous boards in the Pinterverse.

The Value of Pinterest for Business [INFOGRAPHIC] (MissDetails.com)

Business owners must understand how powerful their campaigns can be by using Pinterest. Considering how users increased by 145% since last year, the image-sharing social media site has been found to generate more revenue per click and referral traffic for businesses.

Weekly Link Round Up – 06-15-12

Friday, June 15th, 2012

See, Like, Buy: How Video Fuels S-Commerce? (ViralBlog.com)

Using video content can have a huge impact on a social media campaign targeting a Gen Y audience, particularly when the video is done completely out-of-the-box. The author shares clothing retail brand Only’s groundbreaking campaign, The Liberation, which creates a unique and memorable brand experience using video.

Social Video Advertising – Why You Should Care (Blogs.Position2.com)

Online video is a great way to personalize the online shopping experience. With the increasing number of video platforms and more consumers watching and sharing ad videos online, marketers will find that incorporating video into their campaigns may be very helpful.

10 ‘New Breed’ Mobile Video Sharing Apps to Watch (CommsCorner.com)

Image sharing is all the rage this 2012, thanks to Pinterest and Instagram. But a new trend is emerging – video sharing. No longer just limited to YouTube, users can now share videos via several mobile sharing apps, 10 of which are featured here.

Best Time to Publish New Video Content May Depend on What Devices are Viewing It (ReelSEO.com)

While sticking to a schedule when posting videos can help to build your audience, new findings from Ooyala’s Global Video Index for Q1 2012 offer new insight into the best times for publishing video content online. The best time may depend on the type of device it’s viewed on, whether desktop/laptop, tablet, mobile, or connected TV.

Video is Killing the SEO star! (SmallBusinessMarketingIdeas.tv)

Small businesses looking to land on the first page of Google’s search results for their chosen keywords may want to look into incorporating video into their strategy. The writer shares findings on an experiment he conducted on using video for social media marketing that show just how effective this can be.

Three qualities of content massively shared on the social Web

Monday, April 23rd, 2012

Image by enviziondotnet

Everyday, massive amounts of content come out of the woodwork that is the Internet—all carrying different types of information for varying needs, crafted to cater to specific kinds of audiences. The various content marketing strategies that prompt this is driven by SEO, and social media marketing goals, as well as the multitude of opportunities these two can offer brands who have chosen to invest their resources on establishing and developing their presence online.

 

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Snapshot: Social vs Search

Wednesday, March 28th, 2012

Social Media Marketing vs Search Engine Optimization

The realms of social media and search engine marketing are getting intertwined, especially on the social Web where a fine balance of SEO/SEM and online interactions has become the winning formula site owners and brands managers employ. Of course we still need to identify our goals, and identify the right approach to achieve them. A recent inforgraph simply titled “Social vs Search” takes a closer look at both fields, their advantages and strengths, and what can happen when they’re both leveraged to work together.

 

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Weekly Link Round Up – 12-02-11

Friday, December 2nd, 2011

What’s New with Google+ (DontDrinkTheKoolAidBlog.com)

From its infancy, Google+ has continually developed to become a distinct social medium apart from Twitter and Facebook. With fresh new features such as “hangouts” and the recently launched brand pages, Google+ has become an interesting new scene for brands to market themselves on.

Why Your Business Should Be on Google+ (BrianSolis.com)

Aside from engaging the social crowd in a unique way, there’s another reason to why a business should invest in a presence on Google+. Google+ Direct Connect blurs search and social with the interesting new use of the + operator.

Google+ Ripples: The promise of shared intelligence (ComMetrics.com)

Ripples, the first set of metrics from Google about Google+, offers data visualization over time of how your posts are shared: when, by whom, and to whom. This comes as a valuable tool to marketers and businesses who want to see and study their influence (and influences) in action.

How Google+ Could Affect SEO (idaconcpts.com)

With Google HQ constantly looking for ways to improve the quality of searches, there is no doubt that its new application—Google+—plays a large part in this. Interestingly, with Google+, relevance goes hand in hand with influence.

Why Doesn’t Google+ Allow AutoSharing? (ReadWriteWeb.com)

The redesign of YouTube promoted sharing in a big way with new autoshare buttons for Facebook, Twitter, MySpace and Orkut. But the question remains: why no autosharing for Google+? The following article brings to light how Google wants to treat its social networking product.

Optimizing social media content for better reach: Types of written content

Wednesday, October 19th, 2011

SEO: Optimizing your social media content can help enhance your brand's online reach and visibility

Image by fazen

An important component of any kind of social media marketing campaign is the written content that comes with every strategic step. Here, both your existing followers and your general demographic are give an inside look at what your brand is all about, and the products and services you offer. And when creating content for your campaigns, it’s important to always consider how it would be discovered online. This is where search engine optimization (SEO) comes in very handy in empowering your brand’s content distribution and visibility.

 

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