3 New Ways to Use Twitter at Live Events (SocialMediaExaminer.com)

Although Twitter has been used often in the past for posting during live events, new Twitter tools have been made to give users a whole other level of live event benefits. With these, users can actually make digests of these events and follow other attendees they’ve met.

World Cup Instant Twitter Replay: How We Did It (Guardian.co.uk)

“Can we make a distinct and engaging representation of Twitter activity during the World Cup?” With a web application that samples the popularity of World Cup-related words over time and animates them, onlookers could actually watch the events unfold over on Twitter.

Football Is A Social Object (Herd.typepad.com)

Sports can serve as a social object. And in the case of football, it gives everyone an excuse to interact with each other. Whether one likes it or not, football, and probably other sports as well, give people something to talk about and share.

SEO Question: Soccer or Football (idaconcpts.com)

For SEO experts and online marketers, during World Cup season, it’s just right to ask what word to optimize content for. Is it soccer or football? Google Trends display the volume of searches of each keyword and even groups them according to country.

7 Business Lessons From World Cup 2010 (MPDailyFix.com)

Although to those new to football, the sport may seem like just a bunch of people running around and kicking balls, there are mindsets and behaviors one can pick up while watching a game. Some might even find themselves learning a little more about marketing as well.