While Marshalls and TJ Maxx may be known for their deals on name brand merchandise, what they may soon be known for is the community that they have going on their website. From chiming in on the latest pair of designer jeans you got, to what what’s in and what’s out, parent company TJX Companies, is utilizing social media as not only a community tool, but as a way to generate interest in their products.

To most, Marshalls and TJ Maxx means going to the store to see what ‘bargains’ they just got in. Still, TJX Companies hopes to change this by getting the customer interested in their products even before they step into the store.

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