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Set Up Your Own Social Media Listening Post for Free Online Brand Monitoring

Tuesday, January 26th, 2010

Image by brainbikerider

On the social web, people are talking about your brand whether you’re participating or not. Do you know how to follow the conversation?

I have my own social media toolkit set up so that virtually any time anyone mentions my name, my company name, or links to my website, anywhere online, I’ll see it. I can then choose whether it’s something I should leave a thank-you comment on, share and promote to my own network, or take action to correct a mistake I may have made. You can no longer control the discussion. You can’t prevent people from saying whatever they want to about you online, but you can participate and guide the discussion. If you want to have an influential role in the conversation about your brand online, you need to be listening.

 

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