Posts Tagged ‘SMB’

Monthly Link Roundup – 01-31-18

Wednesday, January 31st, 2018

2018: Year Of The Influencer Or Year Of The Influencer Marketing Implosion? (

Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? In the current media landscape, the rewards for influencer marketing are so high that many brands simply have no choice but to take the plunge.

Why The ‘Working Backwards’ Method Is Key To A Superior Customer Experience (

The ‘working backwards’ method is defined by a focus on the customer need. Instead of starting with the technology, one needs to start with the customer experience and work backwards towards the technology. Working backwards means introducing the benefits of technology to customers so they can use it to solve an existing problem in their lives.

10 Ways To Make Videos Your Customers Can’t Resist (

Videos are very ‘in’ right now. Should go follow the video ad examples that top brands have been sharing online, or should you come up with your own best practices? Whether you decide to go with the flow and jump on the bandwagon, or pave your own way and take full responsibility for the outcome, learning and video ambassador for TechSmith Corp. gives different ways to make irresistible videos.

5 Amazing Small Business Predictions You Can’t Afford to Miss (

With 2018 just underway, plenty of small businesses are curious about what the year will have in store. If you’re a small business owner, here are some of the major areas that your brand might want to take note of.

How CES Highlights the Speed of Change for Brands (

At this year’s Consumer Electronics Show (CES), senior marketing director of global media for Google, Joshua Spanier, sees CES as a crucial intersection of business and technology. In this converged and connected world, however, marketers must create entirely new operating models and paradigms to get recommendation engines to actually recommend their products and services.

Social media for SMBs: Leveraging on Kickstarter for funding and online marketing

Thursday, July 26th, 2012

Image by Victor1558

On the social Web, brands are getting more and more ingenious in finding ways to reach their targeted audience. And while bigger corporations have the necessary budgets to get their campaigns and projects off the ground, the little guy (AKA enterprising individuals and small businesses) are challenged to instead boostrap their way to success. For them, Kickstarter has definitely become the savior, enabling them to crowdsource funding to launch their brilliant ideas.


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Social media mistakes SMBs should avoid

Monday, May 30th, 2011

Image by cogdogblog

Scour the Web and you’ll find that businesses with an online presence have now logically embraced social media marketing. That is, of course, a logical move, as the social Web offers a plethora of advantages—benefits that businesses, no matter what size, need to capitalize on to flourish online.


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Growing your SMB’s social Web presence

Wednesday, April 13th, 2011

Image by Ben Sutherland

Everyday, more and more businesses are refocusing their marketing investments to craft marketing campaigns that leverage on the social Web. Rightfully so, the Web offers a fresh atmosphere organic enough for nurturing brands and open enough to cultivate creative and ingenious campaigns. And because of its vast, interconnected expanse, brands can reach out to a wider audience and target specific markets, allowing better focus on customer engagements and potentially more positive results.


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For SMBs about to rock social media marketing

Monday, January 31st, 2011

If you’re an SMB interested in getting into social media marketing, read on, here are a few tips.
Image by Adam Tinworth

These days, brands not utilizing the social Web for their promotions are quite unheard of. Online marketing has become the unofficial norm in today’s competitive marketplace, utilizing the Internet’s steadily building social structure and near limitless connections.

Unfortunately, not all businesses are seeing the good social media can do for them. While the rest of the planet is turning to the social media waters, there still seems to be a fairly small contingent of businesses still keeping distance. And more often than not, they consist of small and medium-sized businesses, including those mom and pop stores that insist on their traditional marketing roots.


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