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Posts Tagged ‘SMM’

Five Fresh Ways to Use Live Content in Your Social Strategy

Tuesday, April 17th, 2018

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With live content, audiences experience a much more authentic connection to your brand rather than with a scheduled, pre-produced video. Moreover, viewers get to interact with you in real-time.

 

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Power Up Your Engagement Strategy with Social Polls

Tuesday, April 10th, 2018

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Given the speed at which social media evolves, many businesses struggle to keep their content and marketing strategy fresh and relevant. Polls are a quick and effective way to drive engagement and help brands to better understand their customers’ needs, interests, and opinions, which can in turn open opportunities for product strategy, branding, messaging, and more.

 

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Digital Gold Rush: 3 Ways Social Media is Driving the Global Economy

Tuesday, April 3rd, 2018

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Everybody knows that social media has, and continues to fuel the global economy. It has often been used to engage and communicate with consumers, but it has already started to evolve beyond that.

 

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Monthly Link Roundup – 03-30-18

Friday, March 30th, 2018

Twitter CEO Wants to Open Up Verified Accounts to Everyone (Variety.com)

CEO Jack Dorsey discussed early this month of Twitter’s plan to make it possible for any user to get a verified account. “The intention is to open verification to everyone, and to do it in a way that is scalable where [Twitter is] not in the way,” Dorsey said. “And people can verify more facts about themselves, and we don’t have to be the judge or imply any bias on our part.”

The Biggest Engineering And Technology Trends At SXSW (imeche.org.com)

While conference attendees donned cowboy hats and sank Old-Fashioneds at a wooden bar, tech and engineering enthusiasts were propelled into the future through a series of fascinating talks and interviews with some of the biggest and brightest names in science and technology. Addressing the bandwidth problem, AI software, and safer and “more human” vehicles were just some of the biggest tech topics at SXSW this year.

Instagram Will Be Better About Showing You New Pictures First (TheVerge.com)

Instagram has announced that it’s updating its algorithm to make sure that newer posts will be more likely to appear first in your feed. Along with the updated algorithm, the app is also testing a “New Posts” button that will let users choose when they’d like to refresh the feed.

Mark Zuckerberg Thinks We’re Idiots. (MondayNote.com)

Thanks to the Cambridge Analytica revelations, we’re finding out that Facebook allowed a much broader and deeper prostitution of our private data than it had previously claimed. Facebook’s disingenuous explanations call for more questions and even less trust.

INFOGRAPHIC: Social Media as the New E-Commerce Platform (MarketingProfs.com)

Marketers’ use of social media has evolved. When social media first joined the Internet, brands tried to figure out how to use the platform for customer acquisition, using brand pages, social-only promo codes, and social listening to help with this goal. The infographic explores the next phase in the social/e-commerce matchup: purchasing on social media.

Facebook Debuts New Ad Solutions for Driving Retail Sales

Tuesday, March 20th, 2018

Image by Sole Treadmill

Last Monday, Facebook introduced three new offerings designed to help retailers to showcase their most relevant products to the right audience seamlessly on mobile: store sales optimization, tabs for Canvas, and product categories for dynamic ads.

 

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Basic Tech Skills Entrepreneurs Must Have to Start and Run their Business

Tuesday, March 13th, 2018

Image by wwarby

Regardless of which industry he belongs to, a good entrepreneur knows that starting and running a successful business will entail one to be a jack-of-all-trades. The business’s day-day-to-day success will depend, in great part, on the business owner’s ability to quickly grasp and apply specific tech skills. Moreover, a good entrepreneur also knows which skills he must learn and which ones to entrust or delegate to others.

 

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Be Loud, Get Noticed! A Quick Guide To Writing Compelling Calls-To-Action

Wednesday, March 7th, 2018

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Calls-to-action (CTAs) have been around as long as print marketing, but you can’t say the same for social media marketing. And yet, the two are inextricably linked. The way a call-to-action asks something from its reader, how it relates with and engages your reader, and most importantly, how it elicits a response from a user—all of these have a social aspect to them.

 

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