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Posts Tagged ‘SMM’

Facebook Will Now Use Actual Views to Measure Post Reach

Tuesday, February 13th, 2018

Image by Will Folsom

 

Early this week, Facebook launched two updates to Page Insights, one of which is set to affect how your posts’ organic reach will be measured.

 

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The Retro Revolution: Nostalgia Marketing And What It Can Do For Your Brand

Tuesday, February 6th, 2018

Image by Arild Andersen

 

In an ever-changing world that seems to be evolving at break-neck speed, immersing in nostalgia is like wrapping yourself in a cozy blanket of “the good ol’ days”, when things were much simpler, and you didn’t have embarrassing throwback photos on social media to worry about.

 

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Giddy Up and Boost Your Conversions by Jumping on the Bandwagon Effect

Tuesday, January 23rd, 2018

Image by eyesore9

 

The bandwagon effect is a term coined by marketers to refer to the behavior of consumers following a thread that has been created by the needs and wants of the masses. It’s a truth that is almost universally acknowledged—people tend to copy the behavior of the individuals surrounding them. When applied, the bandwagon effect creates a ripple wherein people are swayed by a product or service, which in turn attracts new, potential customers to desire the product or service as well.

 

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Sweet Ideas for Your New 280-Character Tweets

Tuesday, January 16th, 2018

Image by zzazazz

 

When Twitter’s new 280-character limit was rolled out to users last November, the move opened a new horizon for social media marketing for businesses, and yet received some criticism as well. Some believed that taking away the 140-character limit reduced users’ creativity and conciseness, and made Twitter just like any other social networking site.

 

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Free Lunch: Easy and Effective Ways to Market Your Brand at No Cost

Tuesday, January 9th, 2018

Image by Klaquettes

 

Ask any new business owner what the most challenging aspect of building their brand is and he’ll likely point you to the task of reaching and retaining customers. Marketing a new business or product can be a costly, time-consuming endeavor—something that many business owners will find difficult to spare.

 

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New Marketing Trends Your SMB Should Consider in 2018

Tuesday, January 2nd, 2018

Image by marcoverch

Managing and marketing your own business has gotten much more complicated, with the introduction of the internet, social media, e-commerce, apps, and other digital tools. But one of the benefits of having all this technology at your fingertips means that you don’t have to be a large enterprise to leverage all the opportunities that digital solutions provide.

 

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Monthly Link Roundup – 12-29-17

Friday, December 29th, 2017

What Small Businesses Stand to Lose in a Net Neutrality Rollback (HBR.org)

For small businesses, rolling back net neutrality can have huge consequences. Small business owners will have to bear the costs of “pay-to-play” internet service, which could make it harder for them to grow without providing a cut of their revenue to their broadband provider. Those that refuse to pay are likely to find themselves at a commercial disadvantage.

Explainer: Why Other Countries Care That The U.S. Ditched Net Neutrality (RFERL.org)

In large part, net neutrality is an internal battle within the United States over consumer choice and how the Internet will operate. Nonetheless, it also could have a significant impact beyond United States’ borders, especially for businesses and users who routinely interact with American-based Internet services in their daily or professional lives.

What Net Neutrality Means for E-commerce, Consumers, Retail (WWD.com)

According to experts, net neutrality will cause small, independent brands reliant on social media to suffer. Ryan Patel, a global brand-building executive says that ISPs could potentially take full advantage of the repeal and exercise their ability to favor companies that are willing to pay more to get to the consumer faster and first. This could result in smaller companies to be at a disadvantage.

Why Online Marketers Can’t Ignore Net Neutrality (Forbes.com)

When the competition is over money rather than quality, the standard for content and product quality will drop while smaller e-commerce prices skyrocket to compensate for the cost. Without net neutrality, marketers would have to cast the widest net through major websites with the most user access rather than providing original content to customers actively searching for a product.

INFOGRAPHIC: The Issue of Net Neutrality – What You Need To Know (Visual.ly)
One certain outcome of the current debate about net neutrality and how the FCC will regulate ISPs is everyone—private internet users, businesses and business owners, marketers, etc.—will have to live with whatever the rules are for a long time.

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