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Posts Tagged ‘SnapChat’

Monthly Link Roundup – 11-30-17

Thursday, November 30th, 2017

Facebook Prototypes Messenger Broadcast For Businesses (Techcrunch.com)

Facebook has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. This week, the company confirmed that it’s testing the feature internally, but hadn’t trialed it to the public or with businesses as of late last month.

Cyber Monday Was The Largest Online Shopping Day In U.S. History (ChicagoTribune.com)

As online spending hits record highs, fewer Americans are heading to the store. In-store visits on Thanksgiving and Black Friday dropped 1.6 percent from a year ago. Consequently, more online shopping purchases means that retailers are facing a huge challenge now in shipping orders to customers in a timely fashion.

Twitter Officially Enables 280-Character Limit For All Accounts, Including Brands (MarketingLand.com)

Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users this month. Advertisers won’t yet be able to take advantage of the new length for ads created through Twitter’s self-serve platform, but they will be able to post 280-character-long organic tweets and run those as Promoted Tweets

Instagram Extends Its Branded Content Tool To Influencers With High Engagement (BusinessToday.in)

Instagram, Facebook’s photo and video sharing site, has extended its branded content tool, which allows a publisher to tag a business or brand in its post, to creators which have high engagement or influencers..

Marketers Say Snapchat Is Blowing Past Facebook, Google And Others When It Comes To Augmented Reality Ads (BusinessInsider.com)

If Snapchat could cement its reputation as the pace-setting pioneer for a new form of augmented reality advertising, it may have found a much-needed competitive differentiator as it struggles to prove its mettle as a newly public company.

Monthly Link Roundup – 10-31-17

Tuesday, October 31st, 2017

8 Digital Marketing Trends Set to Expire by 2018 (blog.hubspot.com)

This coming year, consider tossing out overused, under-performing marketing trends to make room for strategies that increase brand awareness, capture qualified leads, and help your sales teams increase their revenue.

10 Mistakes Small Businesses Make When Preparing for a Busy Season (SmallBizTrends.com)

Many small-to-medium-sized businesses struggle with overcoming certain mistakes more than larger companies with an entire team to plan their every step based on millions of dollars in consumer research. SMBs may not have the same resources as the big guys, but that doesn’t mean that they should let themselves fall behind.

26 Cold Email Examples Broken Down To Help You Write Your Own (CriminallyProlific.com)

Cold emails are emails that are sent to a potential client that doesn’t have an existing connection to you. They may have a commercial tilt, but they also offer significant value.

Snapchat Rolls Out Conversion-Tracking Snap Pixel For Brands To Tie Site Traffic To In-App Ads (MarketingLand.com)

Heading fast into the holiday shopping season, Snapchat is on its way to performance-conscious marketers a way to track their customers and the sties they visit after seeing ads on their app.

How Social Media Data Has Crossed Department Lines to Provide Insight Throughout an Organization (MarTechSeries.com)

Rather than being siloed to coming up with market research strategies and measuring the effectiveness of marketing campaigns, social media data must be fully utilized as a critical source of truth for consumer opinions—whether positive or negative—about products, brands, trends, and influencers.

Google Prepares to Launch Stamp as Copycat to Snapchat’s Discover

Tuesday, August 15th, 2017

Image by {Balázs}

 

Social media giant Facebook has had a well-deserved reputation for successfully copying features from Snapchat, and now Google seems to be adopting a similar approach with Stamp. Built to mimic Snapchat’s Discover feature, Stamp is a visual publication format that will allow news publishers to build swipeable stories with text, photos, and video, which will likely surface in Google’s search results, giving advertisers a massive leg up in terms of traffic and the ability to monetize should the feature succeed.

 

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Monthly Link Roundup – 07-28-17

Friday, July 28th, 2017

For Brands, Twitter Is a Marathon, Not a Sprint (AdWeek.com)

Arguably, Twitter offers some of the best opportunities for brands, as users come to the platform to learn about what’s happening in the world, in real-time. It long ago stopped being a 140-character-only microblogging platform, and its new, more engaging features offer big possibilities for brands looking to stand out.

Connect Social Media, Chat, Loyalty & CRM for Valuable Customer Insights (CustomerThink.com)

“Know your audience.” It’s a simple and obvious mantra for any successful business. What’s not so simple and obvious is exactly how to go about getting to know customers, especially when more and more of them spend their time in social media and messaging apps where they are essentially anonymous.

Facebook ‘Groups For Pages’ Unlocks Fan Clubs (TechCrunch.com)

This month, Facebook globally launched Groups for Pages, allowing the 70 million Pages on Facebook to create their own distinct communities and feeds. With this new feature, a musician could run an on-site fan club, a brand could organize its ambassadors, and a newspaper could discuss articles with just its top readers.

Snapchat Hopes To Stop Copycats By Acquiring The Strong.Codes Team (DigitalTrends.com)

Snap, which is Snapchat’s parent company, recently acquired the team that created Strong.Codes, a firm known for obscuring software code, thereby making Snapchat’s features more difficult to rip off.

INFOGRAPHIC: A Guide to Social Media Platforms for Brick-and-Mortar Stores (SmallBizTrends.com)
Brick and mortar retailers often struggle to leverage social media platforms for their business. SMS Store Traffic, a retail services provider, reveals there are some important things to consider when retailers develop their social media strategy.

Snapchat Opens Up to the Web with its Latest Feature, Paperclip

Tuesday, July 11th, 2017

Image by perzonseowebbyra

 

Since its launch, popular messaging service Snapchat has been closed off to the web, only accessible through its iOS and Android apps. This stands in contrast to its biggest competitor, Instagram, which has since upgraded its mobile web app to allow users to post content.

 

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Monthly Link Roundup – 06-30-17

Friday, June 30th, 2017

Facebook Adds ‘Family Targeting’ to Ad Products, Enabling New Focus Options (SocialMediaToday.com)

With focus on the upcoming shopping season, Facebook announced the new family targeting option as part of a range of new tools that will enable businesses to target whole household at once.

4 LinkedIn Mini Case Studies (SocialMediaExaminer.com)

Oren Greenberg examines how four different companies have sustained a successful LinkedIn presence to enable businesses to discover how to effectively build a presence to engage their target audience.

Google Updates ‘Test My Site’ to Show How Many Visitors You’re Losing (SearchEngineJournal.com)

With statistics that indicate most sites lose half their visitors while waiting for a page to load, Google has just updated its Test My Site tool to reflect how many visitors website owners may be losing due to their page speed.

How To Improve Search Engine Ranking With Social Media Marketing? (SocialBarrel.com)
Business owners would want their website to be visible to potential customers. One way to do that would be to rank better on Google. Jane Danes discusses the different ways to improve your search engine ranking using social media marketing.

Marketers Are Searching for Instagram Services 12X More Than Snapchat’s [INFOGRAPHIC] (Entrepreneur.com)

Social media giant, Facebook, through its subsidiary Instagram and its Stories feature, showed its dominance by slowing Snapchat’s user base and revenue to a much slower pace.

Carthago delenda est: The Logic Behind Facebook’s Snapchat Dupes

Monday, March 13th, 2017

Image by gnuckx

 

Yes, Facebook is ripping off Snapchat. While it’s not innovative of Facebook to copy another platform’s ideas and products, the logic behind the method is solid. It reflects a clear focus that’s not driven by ego or innovation, but by Facebook’s ongoing need to solidify its position in the current business landscape.
 

 

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