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Posts Tagged ‘SnapChat’

Monthly Link Roundup – 01-31-17

Tuesday, January 31st, 2017

Snapchat Versus Instagram Stories: What’s the Difference? (SearchEngineJournal.com)

People now live in a time where they have nothing but choices on where to publish their content. Both Instagram and Snapchat now offer the ability to post 10-second videos and photos that disappear in 24 hours. These features are meant to share what’s going on “in the moment.” Five months later, and both platforms continue competing—adding new options to each of their respective features, one after the other. So is Instagram Stories really just an imitation of Snapchat? And, if not, which should you use?

Programmatic Delivery: The Future of Content Marketing and Promotion? (moz.com)

Programmatic is a term used to describe the buying of advertising using software and algorithms. Although still in its infancy from a content perspective, the technology and methodology behind programmatic content offers massive potential for the world of content marketing, and even SEO.

YouTube Gains Access To Google Account Data For Ad Targeting, Teases New Measurement Solution (MarketingLand.com)

Google-owned YouTube made several announcements last January 20, 2017. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. The search engine also announced that it will be working on a cloud-based measurement solution over the next year in collaboration with third-party vendors including comScore, DoubleVerify, IAS, MOAT and Nielsen.

Facebook Revamps Privacy Basics (AdWeek.com)

Last January 28, 2017, Facebook issued an update to its Privacy Basics portal in advance of Data Privacy Day. The social network introduced Privacy Basics in November 2014, saying at the time that it offered interactive guides to answer the most frequently asked questions by users about how they could control their information on Facebook. In a Newsroom post earlier that week, the social network announced that Privacy Basics now features 32 such guides, in 44 languages.

Social Listening in 2017: The Next Frontier in Social Media (MarketingProfs.com)

As social media becomes increasingly important to both ensuring a memorable customer experience and mapping the customer journey, marketers are now using social listening to help formulate their strategy, gathering this type of data for three key reasons: market research and consumer insights, customer engagement, and customer experience and crisis management.

Monthly Link Roundup – 11-30-16

Wednesday, November 30th, 2016

Now You Can Create Twitter Moments via Mobile Devices (SocialMediaToday.com)

Twitter has officially announced that users can now create and share their own Moments via mobile device. Although the microblogging platform faces an uphill battle in getting users to see the benefits and potential of creating their own Moments, a simple, mobile user-friendly process is an essential first step.

Facebook Testing New Multiproduct News Feed Ads (Adweek.com)

Facebook is testing a new type of multi-product News Feed ad with several advertisers. The new ad units will incorporate a featured main image or video with related products images underneath. When users click on an ad, they will be directed to a second page with more products. Another click brings users to the retailers websites, where they can buy products shown on the ads.

Snapchat Spectacles: Here’s Everything You Need to Know (SocialMediaExplorer.com)

Last November 10, Snapchat released Spectacles, which are sunglasses fitted with a video camera that allow users to film snaps from their own perspective. As the first consumer electronics product from the company, Spectacles are designed to work exclusively with the Snapchat app.

Automating Your Customer Interactions: Get Ready for Chatbots (ContentMarketingInstitute.com)

Chatbots are software that automate the task of talking with people online. They enable marketers to personalize their content delivery strategy and have meaningful conversations with customers at scale. As chatbots change the conversation between brands and customers, they present various opportunities (and risks) to marketers and consumers alike.

Instagram Tests Shoppable Photo Tags (Techcrunch.com)

Instagram wants its users to shop without having to interrupt their scrolling with a browser window, which is why it started showing shoppable tags on photos from several brands to iOS users in the US. Eventually Instagram wants to add a Save feature so users can bookmark posts as they browse and come back to them when they’re ready to shop.

Monthly Link Roundup – 09-30-16

Friday, September 30th, 2016

What Brands Need To Know About Snapchat Spectacles (EConsultancy.com)

Snapchat recently released Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, also known as Snaps, of up to 10 seconds. These video clips can be uploaded to Memories, which is Snapchat’s newest feature for storing photos and videos.

5 Cool Ways to Make Marketing Magic with Interactive Content (TopRankBlog.com)

There are dozens of ways both subtle and flashy that you can add an extra kick to your content. Are your content marketing efforts taking advantage of these strategies? Do you invite your readers to participate in an experience? Or are they left doing this?

Can An Ad-Free, Subscription-Based Social Network Exist? (MarketingLand.com)

Imagine an ad-free experience where your data is private and you’re free to engage with friends, family and co-workers without feeling like every keystroke is being repackaged in a media kit to sell ad space.

Market Disruption: Your Brand Needs to Create a Ruckus (MarketingProfs.com)

Market disruption is how brave brands set new standards for their industries. No one can guarantee success when you go against the norm and break marketing traditions, but we can say that with great risk comes great reward. Disrupt or be disrupted.

6 Brands Using Altered Reality in their Marketing Campaigns (SearchEngineJournal.com)

Virtual Reality and Augmented Reality, often referred to together as Altered Reality, have started to really dominate the discussion when marketers talk about how the internet will be used and presented to target consumers in the near to distant future.

Monthly Link Roundup – 08-26-16

Friday, August 26th, 2016

Instagram Is Using An Algorithm And Facebook Data To Sort Its New Stories Feed (MarketingLand.com)

To give its new Stories product a competitive edge against its rival, Snapchat, Instagram is using an algorithm powered by data from parent company Facebook to decide the order of users’ videos appearing on the app’s main feed. Instagram will be prioritizing videos from people that a user will most likely check out.

How Can We Meet The Needs Of The Multi-Device Consumer? (EConsultancy.com)

With over 80 percent of adults in the UK now owning a device, many are already aware that the UK has been catching up with the rest of the world and becoming a smartphone society. UK consumers have also evolved in the way they browse, research, and purchase products online, giving retailers new opportunities to increase their revenue streams.

Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences (ContentMarketingInstitute.com)

Whether it’s top-funnel, mid-funnel, or post-funnel experiences, statistics show that most content experiences are bad. Fortunately, marketers won’t have to figure out how to deliver great content experiences on their own.

How to Create Instagram Stories (SocialMediaExaminer.com)

Instagram Stories allow users to record live videos and take photos with their mobile devices and add them to a story that lasts for only 24 hours. Much like its competitor, Snapchat, Instagram Stories allow businesses to add new content and keep their brand on the top of their followers’ news feeds to keep their attention.

The Three Metrics You Need to Know Before You Waste Any Time on A/B Tests (Blog.Kissmetrics.com)

Split testing, or A/B testing, has been changing the face of marketing. When done right and with good context, marketers can put a stop to all the guesswork, anecdotal conclusions, and correlation/causation errors that are prevalent in marketing circles.

Bringing Your Business to Snapchat

Tuesday, August 9th, 2016

Image by AdamPrzezdziek

 

Have you been thinking of getting your business started on Snapchat but are unsure of how to do it? Planning your Snapchat marketing campaign can help your brand increase exposure and even gain a significant return on the amount of time spent investing on the platform.
 

 

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Monthly Link Roundup – 06-28-16

Tuesday, June 28th, 2016

Facebook Is Disabling Messaging In Its Mobile Web App To Push People To Messenger (Techcrunch.com)

In a notice that was delivered to Facebook users, the social network reported that its messaging capability will be removed from its mobile web application. This will force users into downloading and using Facebook’s Messenger app if they wish to continue real-time messaging and chatting with their friends on the network.

Snapchat Will Start Showing Ads Between Your Friends’ Stories (TheVerge.com)

Four years after Snapchat’s launch and with users watching 10 billion videos every day, the company is focusing harder than ever on revenue, launching a number of new products for advertisers. As reported throughout the web this month, the main change for Snapchat users will be that ads will start to appear between friends’ stories.

Microsoft’s Acquisition Of LinkedIn Confirms Work Is Social, But What About Marketing? (Business2Community.com)

Microsoft’s $26.2B acquisition of LinkedIn this month reinforces that work is social. Work is not just about completing tasks using applications. Rather, it revolves around the people who are working, communicating, and collaborating together.

New ‘Dashboard’ Tool From Twitter Gives Businesses A Simple, All-In-One Management Suite (MarketingLand.com)

To better help businesses understand and navigate Twitter, the site launched a new web and mobile app called Twitter Dashboard, which it describes as “a powerful tool to connect businesses with their fans, customers, and community.”

Instagram Just Made Video Discovery More Personalized (Refinery29.com)

Back in April, Instagram added video channels to the Explore tab to help users find new, more interesting clips to watch and interesting people to follow. Today, the app makes those suggestions even more customized by organizing videos into specific categories, and recommending these to its users based on their Instagram activity.

Monthly Link Roundup – 03-25-16

Friday, March 25th, 2016

Like Facebook, Instagram Is About To Go—Gasp—Algorithmic (WIRED.com)

Instagram wants to make your world more customized and your “literal” likes by arranging your feed so that it shows what it thinks you want to see first. Simply put, the Facebook-owned company will be posting according to popularity instead of chronologically, like it always has.

5 Marketing Trends to Keep Your Eye On From SXSW (SocialTimes.com)

Mobile marketers need to re-evaluate how to successfully reach new audiences that have moved from initially sharing their lives on social media to a medium that is essentially narrower. At this year’s SXSW Interactive, plenty of new, notable marketing trends have emerged.

What Does Twitter’s Algorithmic Feed Mean for Social Marketing? (SearchEngineJournal.com)

This month saw a major shift in the social media landscape when Twitter switched all of its users to what is called an “algorithmic feed”. This means that, just like Facebook and Instagram, users will be more likely to view tweets that match their own preferences rather than just the most recent ones.

Algorithmic Feeds Force Us To Compete (TechCrunch.com)

The free ride is over. Brands can no longer use social media platforms as unlimited marketing channels anymore. The hard sell will fade from view in favor of actual entertainment—rather than a mix of content posts and straightforward marketing, each status update, photo, video, or post published online will need to be laced with delight or risk obscurity.

7 Tips For a Successful Snapchat Video Marketing Campaign (ReelSEO.com)

With Snapchat reaching 8 billion mobile video views per day, there’s a lot of video content that’s being shared on an app that most marketers still aren’t sure how to use or capitalize on. Increasing social media engagement and getting any user from a Snap-to-sale should be your main priorities when using Snapchat for social media marketing, but how?

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