As one of the hottest apps today, Instagram is fueling a generation of mobile photographers. You’ll see them practically everywhere—smartphone-armed younglings that range from the bearded youth movement to that corporate preppy across the hall snapping photos of anything and everything that comes close to what they define as “interesting.”
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Having a Facebook Page, attracting droves of people to Like it, and sharing content with them shouldn’t be the only tricks up your brand’s corporate sleeves. While the number of followers or Likes you have still play a significant role in gauging your online marketing progress, they won’t put much value into your online reputation and branding efforts. You may have a gazillion followers but if none of them are really paying attention, all your efforts may be for naught.
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There are many things writers and content developers need to consider when mapping out their content marketing strategies. And aside from possible SEO tactics, and the quality of their written pieces, they also need to think about how their content is consumed and received online. Because of this, it’s crucial for brands to take advantage of the social Web’s real-time and interactive capabilities to maximize their campaigns.
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With social media being the core component of just about every Web site out there, brands have learned to map and develop every aspect of their business around it. From how the sites are constructed, down to the ways content is crafted and distributed—brands have definitely gotten onboard with the whole social spectrum that offers a lot of opportunities.
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Thanks to social media, brand managers, advertisers, and marketers now have a vast marketing platform where they can ply their wares to a bigger audience—a platform broader than traditional marketing can only hope to venture into. And along with social media’s real-time interactive nature and the tools that arose from it, comes a vast array of strategic methods these companies can leverage on to ensure their successes online.
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What most of us forget is that at the end of the day, social media is merely a platform we’ve all recently jumped onto for marketing purposes. Yes, it’s a powerful one at that, but again: it’s still just a platform. The success of our online-hinged campaigns still heavily relies on the strategies we apply on the social Web and our adaptability to every new technology and trend that comes our way. And so, online marketers need to find ways to optimize social media to create buzz around their brands and grab the opportunities as they come.
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