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Posts Tagged ‘Social Media’

Key Takeaways from the Google I/O 2018 Keynote

Tuesday, May 8th, 2018

Image by Dudley Carr

Many experts predicted this year’s Google I/O focus to be on “responsibility” considering Facebook’s recent data and privacy scandal. But if there was one key idea that emerged at the event, it was machine learning and how the gatekeepers and developers of tech had to navigate its waters “carefully and deliberately”.

 

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Social Media Behaviors That Drive Your Followers Away

Tuesday, May 1st, 2018

Image by twiga269 ॐ FEMEN

Many companies know that an active presence on social media is essential in today’s digital marketing landscape. Most brands have their usual Facebook, Twitter, and Instagram accounts, and make it a point to publish posts regularly.

 

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Monthly Link Roundup – 04-27-18

Friday, April 27th, 2018

Influencer Marketing Has Hit Cryptoworld (DigiDay.com)

There’s a growing number of influencers on popular social media platforms like Instagram or YouTube who are being paid anywhere from a few hundred to tens of thousands of dollars to endorse new or initial coin offerings.

Brands Boost Influencer Marketing Budgets (BusinessOfFashion.com)

The latest trends in brand-influencer relations indicate that influencer marketing has hit the mainstream—marketing budgets are on the rise and micro-influencers are gaining popularity, especially on popular social media platforms like Instagram and Facebook.

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers (AdWeek.com)

These days there’s skepticism around the authenticity of follower and fan count, as influencers have started to become more and more expensive, and legal matters are getting trickier to keep up with and manage. Moreover, issues about measurement, brand safety, and whether influencers properly endorse everyone or not.

Spotting Those Influencers Who May Have “Bought” Their Following (ResourceMagOnline.com)

Before reaching out to influencers to market your products or brand, make sure to do your research and find out whether the following that they have garnered and the likes they’ve acquired on a post are legitimate. Turns out, people can buy their likes and following through the internet, and there are companies that will provide buyers with an audience of fake “bot” profiles to increase one’s following.

INFOGRAPHIC: Follow the Influencer to Follow the Money (MarketingProfs.com)

Recent studies explain why marketers might want to get onboard the influencer marketing bandwagon; turns out influencer marketing results on average in a return on investment that’s 11 times higher than that of traditional marketing methods such as TV, print, and desktop ads, or $6.50 in return for every dollar spent.

Five Fresh Ways to Use Live Content in Your Social Strategy

Tuesday, April 17th, 2018

Image by wuestenigel

With live content, audiences experience a much more authentic connection to your brand rather than with a scheduled, pre-produced video. Moreover, viewers get to interact with you in real-time.

 

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Power Up Your Engagement Strategy with Social Polls

Tuesday, April 10th, 2018

Image by blondinrikard

Given the speed at which social media evolves, many businesses struggle to keep their content and marketing strategy fresh and relevant. Polls are a quick and effective way to drive engagement and help brands to better understand their customers’ needs, interests, and opinions, which can in turn open opportunities for product strategy, branding, messaging, and more.

 

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Digital Gold Rush: 3 Ways Social Media is Driving the Global Economy

Tuesday, April 3rd, 2018

Image by Red Rose Exile

Everybody knows that social media has, and continues to fuel the global economy. It has often been used to engage and communicate with consumers, but it has already started to evolve beyond that.

 

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Monthly Link Roundup – 03-30-18

Friday, March 30th, 2018

Twitter CEO Wants to Open Up Verified Accounts to Everyone (Variety.com)

CEO Jack Dorsey discussed early this month of Twitter’s plan to make it possible for any user to get a verified account. “The intention is to open verification to everyone, and to do it in a way that is scalable where [Twitter is] not in the way,” Dorsey said. “And people can verify more facts about themselves, and we don’t have to be the judge or imply any bias on our part.”

The Biggest Engineering And Technology Trends At SXSW (imeche.org.com)

While conference attendees donned cowboy hats and sank Old-Fashioneds at a wooden bar, tech and engineering enthusiasts were propelled into the future through a series of fascinating talks and interviews with some of the biggest and brightest names in science and technology. Addressing the bandwidth problem, AI software, and safer and “more human” vehicles were just some of the biggest tech topics at SXSW this year.

Instagram Will Be Better About Showing You New Pictures First (TheVerge.com)

Instagram has announced that it’s updating its algorithm to make sure that newer posts will be more likely to appear first in your feed. Along with the updated algorithm, the app is also testing a “New Posts” button that will let users choose when they’d like to refresh the feed.

Mark Zuckerberg Thinks We’re Idiots. (MondayNote.com)

Thanks to the Cambridge Analytica revelations, we’re finding out that Facebook allowed a much broader and deeper prostitution of our private data than it had previously claimed. Facebook’s disingenuous explanations call for more questions and even less trust.

INFOGRAPHIC: Social Media as the New E-Commerce Platform (MarketingProfs.com)

Marketers’ use of social media has evolved. When social media first joined the Internet, brands tried to figure out how to use the platform for customer acquisition, using brand pages, social-only promo codes, and social listening to help with this goal. The infographic explores the next phase in the social/e-commerce matchup: purchasing on social media.

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