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Posts Tagged ‘Social Media’

Instagram Doubles Its Ad Stats in 6 Months with Over 1 Million Advertisers

Tuesday, March 21st, 2017

Image by Puyade

 

It’s been a year and a half since Instagram rolled out the red carpet to all advertisers, and the photo- and video-sharing app has now over 1 million monthly active ad users. That’s five times as many advertisers as the app claimed more than a year ago, and twice as many as it had six months ago.

 

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Carthago delenda est: The Logic Behind Facebook’s Snapchat Dupes

Monday, March 13th, 2017

Image by gnuckx

 

Yes, Facebook is ripping off Snapchat. While it’s not innovative of Facebook to copy another platform’s ideas and products, the logic behind the method is solid. It reflects a clear focus that’s not driven by ego or innovation, but by Facebook’s ongoing need to solidify its position in the current business landscape.
 

 

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New City Guides by Facebook Can Boost Contextual Recommendations

Monday, March 6th, 2017

Image by TechCrunch

 

To better utilize its vast data insights and improve users’ personal recommendations, Facebook is set to roll out a new feature called City Guides, a friend-sourced tourism listing for popular locations around the world.

 

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The Real Cost of Buying Fake Followers on Social Media

Tuesday, February 21st, 2017

Image by ZoiKoraki

 

There’s more to social media marketing than just getting a ton of Likes and followers. If you want to generate leads, see real results, and be taken seriously as a business, building relationships with your customers is essential.

 

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Let User-generated Content Tell Your Brand Story

Tuesday, February 7th, 2017

Image by Thomas Hawk

 

Your brand story should be so much more than just a rundown of facts about your business. It’s even much more than how you or your employees feel about your company. Your brand story should be a complex, distinctive combination of your business facts incorporated within the emotions your brand aspires to stimulate in its customers. Essentially, your brand story is a human-to-human representation of your business.

 

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Making Your Social Media Marketing Efforts More “Human”

Tuesday, January 17th, 2017

Image by JonnyBrandt

 

When maintaining an online presence, interacting with customers is necessary and inevitable—be it blogging, product sales, or handling inquiries and complaints. Building trust goes a long way, and it helps to let customers feel that their voices are heard and you’re not just some faceless company that’s only looking to make a profit.

 

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Start Your 2017 Social Media Marketing Campaigns with Strategies that Work

Tuesday, January 3rd, 2017

Image by PsychaSec

 

There are now over 7 billion people in the world, with almost half of the population being internet users, and 31% active on social media. The world has obviously changed, and no doubt it will continue to change over time.

 

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