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Posts Tagged ‘Social Media’

Google Increases Snippet Length in SERPs + Writing Highly-converting Meta Descriptions

Tuesday, December 12th, 2017

Image by staceymk11

 

Now that Google has confirmed that it officially increased the length of snippets in its search engine results pages (SERPs) to a maximum of 320 characters, websites can now provide more descriptive and useful content to boost their rankings and help users better understand how their pages are relevant to searches.

 

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Go Beyond Points and Rewards by Building Customer Loyalty and Engagement

Tuesday, December 5th, 2017

Image by Travis9011

 

In digital marketing, it’s often said that it costs more to get a new customer than to keep an old one, which is why many fall back on tried-and-tested customer loyalty programs. But apart from these expensive and time-consuming schemes, what else can you do to achieve greater customer longevity?

 

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Monthly Link Roundup – 11-30-17

Thursday, November 30th, 2017

Facebook Prototypes Messenger Broadcast For Businesses (Techcrunch.com)

Facebook has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. This week, the company confirmed that it’s testing the feature internally, but hadn’t trialed it to the public or with businesses as of late last month.

Cyber Monday Was The Largest Online Shopping Day In U.S. History (ChicagoTribune.com)

As online spending hits record highs, fewer Americans are heading to the store. In-store visits on Thanksgiving and Black Friday dropped 1.6 percent from a year ago. Consequently, more online shopping purchases means that retailers are facing a huge challenge now in shipping orders to customers in a timely fashion.

Twitter Officially Enables 280-Character Limit For All Accounts, Including Brands (MarketingLand.com)

Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users this month. Advertisers won’t yet be able to take advantage of the new length for ads created through Twitter’s self-serve platform, but they will be able to post 280-character-long organic tweets and run those as Promoted Tweets

Instagram Extends Its Branded Content Tool To Influencers With High Engagement (BusinessToday.in)

Instagram, Facebook’s photo and video sharing site, has extended its branded content tool, which allows a publisher to tag a business or brand in its post, to creators which have high engagement or influencers..

Marketers Say Snapchat Is Blowing Past Facebook, Google And Others When It Comes To Augmented Reality Ads (BusinessInsider.com)

If Snapchat could cement its reputation as the pace-setting pioneer for a new form of augmented reality advertising, it may have found a much-needed competitive differentiator as it struggles to prove its mettle as a newly public company.

Ten Brilliant Quotes to Inspire Your Marketing Efforts

Tuesday, November 21st, 2017

Image by Kristofer Williams

 

We all need inspiration on a day-to-day basis, be it in our personal lives or at work. And especially if you’re an entrepreneur who’s trying to come up with fresh ideas and build a successful business. The life of a small-to-medium sized business owner can be quite daunting.

 

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This Year, Be Smarter About Your Holiday Marketing Strategy

Tuesday, November 14th, 2017

Image by Michael W. May

 

Although the holiday season has always been a cash cow for online retailers, recent data shows that consumers are no longer limiting their holiday shopping to the period from Black Friday to Christmas Eve. With online stores improving accessibility and lowering their shipping barriers and costs, consumers are evolving their spending habits to buy early. This presents several challenges and opportunities for retailers this year.

 

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Enabling Clicks and Driving Traffic from Instagram to Your Website

Tuesday, November 7th, 2017

Image by homethod

 

Since Instagram Business accounts were introduced in 2016, Instagram has made it their top priority to help brands and their followers interact and engage in more meaningful ways beyond double taps and follows.

 

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Monthly Link Roundup – 10-31-17

Tuesday, October 31st, 2017

8 Digital Marketing Trends Set to Expire by 2018 (blog.hubspot.com)

This coming year, consider tossing out overused, under-performing marketing trends to make room for strategies that increase brand awareness, capture qualified leads, and help your sales teams increase their revenue.

10 Mistakes Small Businesses Make When Preparing for a Busy Season (SmallBizTrends.com)

Many small-to-medium-sized businesses struggle with overcoming certain mistakes more than larger companies with an entire team to plan their every step based on millions of dollars in consumer research. SMBs may not have the same resources as the big guys, but that doesn’t mean that they should let themselves fall behind.

26 Cold Email Examples Broken Down To Help You Write Your Own (CriminallyProlific.com)

Cold emails are emails that are sent to a potential client that doesn’t have an existing connection to you. They may have a commercial tilt, but they also offer significant value.

Snapchat Rolls Out Conversion-Tracking Snap Pixel For Brands To Tie Site Traffic To In-App Ads (MarketingLand.com)

Heading fast into the holiday shopping season, Snapchat is on its way to performance-conscious marketers a way to track their customers and the sties they visit after seeing ads on their app.

How Social Media Data Has Crossed Department Lines to Provide Insight Throughout an Organization (MarTechSeries.com)

Rather than being siloed to coming up with market research strategies and measuring the effectiveness of marketing campaigns, social media data must be fully utilized as a critical source of truth for consumer opinions—whether positive or negative—about products, brands, trends, and influencers.

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