Blog

Posts Tagged ‘Social Media’

Weekly Link Round Up – 02-10-12

Friday, February 10th, 2012

Your Business Needs an Online Community Manager (InklingMedia.net)

Maybe you hired someone to be your online community manager, or maybe he’s already an existing employee who was simply assigned an additional task. Whatever the case, you need one to help your company reach out to others and establish a strong presence online.

5 Things You Should Look for in a Community Manager (ReadWriteWeb.com)

No matter which industry you belong to, who your target market is, or what your business goals are, your company needs a community manager. In this engaging post, Michael Jaindl reveals what great community managers are made of.

Establishing the Value of Online Communities (Feverbee.com)

When companies or businesses don’t get the attention or support they need, it’s the fault of the community manager, according to Richard Millington, Founder of FeverBee Limited. Learn how your community managers can properly establish the value of your community in this enlightening entry.

Community Management: Creating a Team of Social Media Enthusiasts (Radian6.com)

Find out how community managers from Radian6 engage in social media, create a solid connection with its community, and fully embody the company’s spirit through a quick interview and profiles of three of its most valued heavy-hitters.

The 2012 Community Manager Report [INFOGRAPHIC] (e1evation.com)

Many consider the community manager as the most popular role among all social media teams, for it has established itself as the main face and “go-to-guy” for many companies’ social media efforts. This colorful infographic gives us a taste of where the community manager role stands this year.

Weekly Link Round Up – 02-03-12

Friday, February 3rd, 2012

9 Ways to Integrate Email and Social Media Marketing (SocialMediaExaminer.com)

Adding Social Media to your email communications can be an effective way to support your branding and marketing efforts. With just a few simple steps, you can extend your reach, and engage your email recipients into a conversation.

How To Select The Right Shopping Cart For Your Online Business Store (Successful-Blog.com)

Liz Strauss at Successful Blog offers online businesses some useful advice on selecting a shopping cart system for their digital storefront. With the number of available shopping options in the market, entrepreneurs should carefully consider what’s best for their business needs.

How To Increase Clicks On Your Tweets [Infographic] (SocialMouths.com)

Twitter has undoubtedly emerged as one of the most effective Social Media Marketing tools. However, unless you get more clicks on your posted links, you might not be maximizing the potential of this microblogging platform.

5 Ways to Brand Your New YouTube Profile (SocialMediaExaminer.com)

YouTube’s new look may leave a lot of users either loving, or hating it. Either way, the new interface offers an opportunity for channel owners to enhance their branding efforts.

Finally, Augmented Reality with Real Utility: Meet Blippar (BazaarVoice.com)

Everyone’s been talking about augmented reality, but few apps have actually managed to utilize the technology for practical use. Blippar aims to change all this by providing AR users with an interactive, content-rich experience.

Tips for implementing social media-driven customer service

Friday, February 3rd, 2012

Tips for implementing social media-driven customer service

Image by johnnyalive

Integrating customer service into your social media strategies lets you utilize the Web’s real-time, interactive nature to respond to your customers more efficiently. Needless to say, this level of interaction and the effectiveness it offers are among the things traditional customer service platforms (via snail mail, comment cards, and toll-free numbers), can only hope to accomplish.

 

Read the rest of this entry »

Weekly Link Round Up – 01-27-12

Friday, January 27th, 2012

3 New Apps to Manage Your Social Networks (SocialMediaExaminer.com)

As new and very different social media sites rise up, managing your brand across them can be difficult. Thankfully, new apps with diverse features to offer have also been developed to help both brands and individual users manage their social networks.

Cable Networks Embrace Social TV, Creating New Social Apps (Mashable.com)

Brick-and-mortar businesses aren’t the only ones going social. Through networks such as Facebook together with check-in services like GetGlue and Miso, cable networks have begun to connect fans with show content to keep them engaged.

How ‘Pinterest’ing: 5 Great Ways to Use Pinterest (SocialWebDaily.com)

One of the hottest social networks trending today is Pinterest, a pinboard-styled medium for short-form blogging. As a great medium for exchanging inspiration and engaging with others with similar interests, the site lends itself to a number of creative uses.

The 12 Keys To Successful Gamification (Part 1) (SocialFresh.com)

While gamification may be gaining ground as a popular social media and marketing strategy, there are many ways to go about it. With a few ideas to think about, you can get started on creating the most effective way to gamify your brand, website, or app.

Infographic: Millennials will change the way you sell (BazaarVoice.com)

By 2017, Millennials—the generation that invented Facebook—will have more spending power than any other generation. With that said, it helps to understand that this generation needs an entirely different kind of marketing strategy to get to them. This infographic illustrates a study of how these Millennials shop.

Setting up effective social media-driven customer service strategies

Friday, January 27th, 2012

Setting up effective social media-driven customer service strategies

Image by Matthew Wilkinson

With social media proving to be a powerful tool for bridging the gap between brands and their demographic, it’s become customary for companies of any size to integrate it into almost every aspect of their business. Because of the real-time engagements taking place online, social media is a great platform for expanding and optimizing a brand’s customer service-geared strategies.

 

Read the rest of this entry »

Producing valuable content

Thursday, January 26th, 2012

Producing valuable content

Image by dpanyikdale

As you may know, the content on a brand’s Web site or blog is essential in achieving both their Internet marketing and search engine optimization (SEO) goals. It’s the core that delivers the brand’s messages to their followers, and helps search engines place and rank the site properly on their results pages. Here, content developers need to focus on both the search engine spiders and human site visitors.

 

Read the rest of this entry »

Weekly Link Round Up – 01-20-12

Friday, January 20th, 2012

SOPA, PIPA, and the Wikipedia blackout: what it means for associations. (SocialFish.org)

Understand the different facets of the SOPA issue: what it is, how it will take effect, the repercussions it can have on businesses, the major players involved, and the reactions of social media sites and other Internet companies.

10 Companies SOPA Could Destroy and Why (SociableBlog.com)

The writer shares the top 10 Internet and social media giants that would take a serious beating or could be potentially wiped out by the Stop Online Piracy Act, or SOPA.

SOPA Stats: 7 Million Petitions, 3.9 Million Tweets & Google Crawling Dropped 60% (MarketingLand.com)

January 18 marked the day many Internet bigwigs banded together to protest SOPA. The writer gives a rundown of the major online SOPA protests staged by various industry leaders, and the number of people each one was able to engage about the issue.

Have you become a STOP SOPA lemming? (BusinessGrow.com)

With the multitude of calls to “Stop SOPA” flooding the Internet in the past few days, the writer shares observations of social media leaders who have joined the bandwagon without fully understanding what SOPA is and what it means. He stresses that while taking a stand is good, they should also know the issue and help to educate followers on it.

Why SOPA Is Dangerous (Mashable.com)

The writer goes over different provisions of SOPA and the potential implications of these on website operators. He also encourages readers to know what SOPA is about and why they should oppose it before taking a stand.

Follow SocialMediaMarketing.com

Contact us for Free Analysis