| Image by wot nxt |
In the DIY spirit of the indie music scene, independent musicians take it upon themselves to do pretty much everything as far as music creation, event management, and marketing are concerned. And whether you’re backed by an indie label or going on a solo flight atop the music charts, this is actually a great thing as it will give the members total control over every creative aspect, and guide your career’s direction to your own liking.
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There are plenty of companies out there that get involved in social media, but they use it solely as a channel to hock more of their goods, refusing to authentically connect with their audience and solve customer problems. I’ve sent off complaints and left angry public tweets about plenty of companies that were completely ignored.
But then there are good companies that actually care. They listen to customer feedback, help solve problems, address problems when something goes wrong, and build consumer trust by taking responsibility for their mistakes.
Here are three excellent examples to follow while you’re building your online presence and figuring out how to integrate social media in your company:
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With the tight budgets of companies still in this economic light, there is a measure of success put on every campaign, whether that is social, search, media buys or direct sales. The guys in charge want to know they are getting something for their money. With things like PPC, media buys and direct sales, they can get a very clear picture of what they got.
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