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Posts Tagged ‘social media marketing’

Social Media Advertising: Three Lessons to Live By

Tuesday, August 1st, 2017

Image by Susan NYC

 

With consumers targeted at every opportunity on social media sites, marketers deal with the challenge of getting their brand’s message across in a relevant, genuine way without bombarding users or negatively impacting the user experience.
 

 

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Monthly Link Roundup – 07-28-17

Friday, July 28th, 2017

For Brands, Twitter Is a Marathon, Not a Sprint (AdWeek.com)

Arguably, Twitter offers some of the best opportunities for brands, as users come to the platform to learn about what’s happening in the world, in real-time. It long ago stopped being a 140-character-only microblogging platform, and its new, more engaging features offer big possibilities for brands looking to stand out.

Connect Social Media, Chat, Loyalty & CRM for Valuable Customer Insights (CustomerThink.com)

“Know your audience.” It’s a simple and obvious mantra for any successful business. What’s not so simple and obvious is exactly how to go about getting to know customers, especially when more and more of them spend their time in social media and messaging apps where they are essentially anonymous.

Facebook ‘Groups For Pages’ Unlocks Fan Clubs (TechCrunch.com)

This month, Facebook globally launched Groups for Pages, allowing the 70 million Pages on Facebook to create their own distinct communities and feeds. With this new feature, a musician could run an on-site fan club, a brand could organize its ambassadors, and a newspaper could discuss articles with just its top readers.

Snapchat Hopes To Stop Copycats By Acquiring The Strong.Codes Team (DigitalTrends.com)

Snap, which is Snapchat’s parent company, recently acquired the team that created Strong.Codes, a firm known for obscuring software code, thereby making Snapchat’s features more difficult to rip off.

INFOGRAPHIC: A Guide to Social Media Platforms for Brick-and-Mortar Stores (SmallBizTrends.com)
Brick and mortar retailers often struggle to leverage social media platforms for their business. SMS Store Traffic, a retail services provider, reveals there are some important things to consider when retailers develop their social media strategy.

Snapchat Opens Up to the Web with its Latest Feature, Paperclip

Tuesday, July 11th, 2017

Image by perzonseowebbyra

 

Since its launch, popular messaging service Snapchat has been closed off to the web, only accessible through its iOS and Android apps. This stands in contrast to its biggest competitor, Instagram, which has since upgraded its mobile web app to allow users to post content.

 

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Video Strategies for Achieving Brand Awareness and Sales Goals

Tuesday, July 4th, 2017

Image by dangoodwin

 

Whether you’re managing a small or large business, it’s likely that your marketing goals involve explaining your product or service, building brand awareness and trust, and increasing revenue. And among all the types of marketing content available online, video is probably the most effective way to achieve these goals. They have great potential for increased ROI, audience engagement, and shareability. In fact, nearly 52 percent of marketers worldwide say that video content offers the best ROI, and on social media, video is shared 12 times more than other types of visual content.

 

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Monthly Link Roundup – 06-30-17

Friday, June 30th, 2017

Facebook Adds ‘Family Targeting’ to Ad Products, Enabling New Focus Options (SocialMediaToday.com)

With focus on the upcoming shopping season, Facebook announced the new family targeting option as part of a range of new tools that will enable businesses to target whole household at once.

4 LinkedIn Mini Case Studies (SocialMediaExaminer.com)

Oren Greenberg examines how four different companies have sustained a successful LinkedIn presence to enable businesses to discover how to effectively build a presence to engage their target audience.

Google Updates ‘Test My Site’ to Show How Many Visitors You’re Losing (SearchEngineJournal.com)

With statistics that indicate most sites lose half their visitors while waiting for a page to load, Google has just updated its Test My Site tool to reflect how many visitors website owners may be losing due to their page speed.

How To Improve Search Engine Ranking With Social Media Marketing? (SocialBarrel.com)
Business owners would want their website to be visible to potential customers. One way to do that would be to rank better on Google. Jane Danes discusses the different ways to improve your search engine ranking using social media marketing.

Marketers Are Searching for Instagram Services 12X More Than Snapchat’s [INFOGRAPHIC] (Entrepreneur.com)

Social media giant, Facebook, through its subsidiary Instagram and its Stories feature, showed its dominance by slowing Snapchat’s user base and revenue to a much slower pace.

Content, SMM, and Linking Strategies for Your Small Website

Tuesday, June 20th, 2017

Image by Jh.44

 

Although optimizing and maintaining a small website can be a daunting task given a limited budget, it’s exactly why entrepreneurs need to double their digital marketing efforts. Here are some smart, simple tips for enhancing your website’s online visibility and effectively converting leads into sales.

 

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Overcoming Your Fear of Failure: Advice for Small Business Owners

Tuesday, June 13th, 2017

Image by Szymon Olszowski

 

When it comes to running a small business with an online presence, most entrepreneurs are learning as they go. Even those with years of experience in designing websites or social media marketing will find that working for themselves is different. Business owners are bound to make mistakes, which is why it’s important to overcome your fear of failure.

 

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