Posts Tagged ‘Social Media Monitoring’

Social Media Monitoring Lets You Adopt a More Strategic Approach to Your Campaigns

Tuesday, April 11th, 2017

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Tactical SMM involves the use of monitoring tools to evaluate and analyze daily activities, online conversations, and negative or positive comments around your brand across specific social media platforms. To realize long-term value from SMM, marketers must integrate their social media efforts with other business processes.


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The New Facebook Pages Insights Just Made Your Social Media Monitoring Easier

Tuesday, July 23rd, 2013

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For Facebook users who handle one or numerous Facebook Pages, you may have noticed something new that keeps trying to catch your attention. Every time you visit your fan or business page, there’s this “Check out the new Page Insights” message where the old Insights link used to be. Once you click it, you’ll be amazed at how much this Facebook tool has changed.


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Handling Social Media Crises before They Set Fire to Your Reputation

Thursday, July 4th, 2013

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Leveraging social media for marketing is a chance for your company to show its fun side. But while it’s important to build an engaging content marketing strategy, you also need to set up a social media crisis management plan even before an inkling of a problem ignites and sets fire to your reputation. Doing so ensures you won’t find yourself putting out a big fire with a mere glass of water. After all, prevention is the best way to handle social media problems. Your social media team should learn to monitor, determine what qualifies as a social media crisis, and create a must-follow course of action.


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Social Media for SMBs: Tips for the Internet marketing manager

Thursday, September 6th, 2012

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With the social Web’s continuous progress, more and more companies are redefining their corporate cultures and embracing Internet marketing as a vital component in their business growth. From large corporations like Coca-Cola and Krispy Kreme down to that combination hipster record store-coffee shop your enterprising college buddy set up across town, businesses are using social media sites to develop their brands, advertise and sell their products, and engage with more people than ever before.


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