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Posts Tagged ‘Social Media Tips’

Newsjacking 101: Three Tips on How to Leverage Breaking News

Tuesday, August 4th, 2015

Image by MikeLicht, NotionsCapital.com

Latching onto big, real-time events to promote a brand has long been a marketing tactic to garner media coverage, but the practice has grown into popularity in social media and for good reason: just think of how much you can take advantage of trending hashtag or keyword searches to boost exposure for your brand. The problem, though, is that it’s also easy to get it wrong—and even incur the ire of the virtual world.

 

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Spammy Practices to Avoid on Facebook

Tuesday, July 1st, 2014


Image by epSos .de

The recent changes on Facebook’s algorithm may seem like a trick to get businesses to pay for promoted posts so they can maintain their reach on the social network, but seen from another angle, these changes help push social media marketers to improve the quality of their posts for the sake of better user experience. In the end, not only will this make posts more enjoyable for the fans, it will also encourage them to continue supporting or engaging with a business.

 

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Popular Hashtags for Social Media Marketers to Follow

Tuesday, April 30th, 2013

Image by mikecogh

Social media marketers need to be involved in the best discussions and activities so they can update their strategy accordingly and provide offers that will truly be helpful to their target market. Knowing the right hashtags and posts to follow on social media websites can help you be guided by the most beneficial information and content online.

Here are some popular hashtags that social media managers can keep track of on social media websites:

 

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Reasons why your Internet marketing campaigns are unable to move forward

Monday, September 10th, 2012

Image by maplegirlie

The socially awkward penguin is among the most popular memes today. It features a stock image of a penguin depicted as awkwardly attempting to deal with uncomfortable situations. We laugh and do a collective facepalm at the countless deviations because we can all relate to being a tad bit awkward. Unsurprisingly, brands diving into social media marketing can also relate to this character. The idea of a socially awkward penguin is so uncharacteristic as the species are social creatures by nature—just like companies citing social media as an important channel in order to survive and thrive online.

 

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Social Media for SMBs: Tips for the Internet marketing manager

Thursday, September 6th, 2012

Image by cgo2

With the social Web’s continuous progress, more and more companies are redefining their corporate cultures and embracing Internet marketing as a vital component in their business growth. From large corporations like Coca-Cola and Krispy Kreme down to that combination hipster record store-coffee shop your enterprising college buddy set up across town, businesses are using social media sites to develop their brands, advertise and sell their products, and engage with more people than ever before.

 

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Ways communication online can improve customer relations

Friday, April 27th, 2012

Image by krystalchu

Just like in traditional marketing, brands looking to expand and maximize their online presence will need to also put significant focus on online interactions. Gone are the days when brands capitalize on one-sided, all-promotional materials shoved to their targeted audience, and instead genuine communications are put up as a priority. With this, brand managers and the online marketers will be able to build up their brand’s reputation, and establish relationships with existing and potential built on trust.

 

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Ways to integrate geolocation into your social media marketing campaign

Thursday, September 23rd, 2010

Brands can use geolocation to boost their social media marketing campaigns

Image by jon_a_ross

Location-based services have been in the tech and social media background for years, but it wasn’t until this year’s South by Southwest Interactive Festival that it exploded into mass consciousness. Services like Foursquare and Gowalla used the Texas-based festival as a playing field to showcase their capabilities to help attendees maneuver around its five-day series of events.

 

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