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Posts Tagged ‘social media tools’

Tool Time: Mon.ki

Thursday, May 17th, 2012

 

It’s common for a lot of us to wonder what other people think about specific topics and issues, even join in discussions online. Twitter, among many other social media sites, is a great platform for this, letting people talk and share their two cents on any given topic. Mon.ki is a browser extension that can help you find discussions and communicate with people on the Twitterverse talking about topics within your browsers.

 

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Tool Time: Google Drive

Wednesday, April 25th, 2012

Earlier today, Google announced Google Drive, their long-fabled cloud storage service. It offers a boatload of features, some similar to older competitors like SkyDrive, Dropbox and Box.net, and some unique to the service. In any case, it’s a good tool for collaborating teams to keep up and collaborate on tasks, and of course for storing large amounts of files. That said, brand managers, and online marketing teams will definitely benefit from including Google Drive in our social media marketing arsenal.

 

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Weekly Link Round Up – 04-20-12

Friday, April 20th, 2012

Tumblr Holds Its Nose, Opens Back End to Ads (ReadWriteWeb.com)

Despite Tumblr’s stance against advertising on its site, changing times and demands have lead it to change its opinion. Starting May 2, the site’s 50 million bloggers will begin to see ads on their user dashboards through the featured post spot.

8 New Google+ Changes and How They Impact Your Business (SocialMediaExaminer.com)

As with any popular site’s redesign, Google+’s revamped look comes with changes that will affect the way both users and businesses use it. Notable new features include the larger header image and profile photo, as well as new navigation features to make it easier to keep the discussion going with different circles.

The Future of Facebook Advertising (Soshable.com)

In an interesting turn of events, it seems as if Facebook has only gotten stronger despite the fact that fans are not becoming cheaper for advertisers. Due to the strength of Facebook’s detailed targeting, it is still an essential part of many digital campaigns.

Facebook for eCommerce: It’s about customer retention, not acquisition. (SocialMediaToday.com)

While it does seem backward, the truth of the matter is that businesses are less likely to find new customers rather than get in touch with old ones on Facebook. On average, 84% of a page’s fans are existing customers. Because of this, businesses should consider focusing on customer retention rather than plain selling.

Cost-Efficient Facebook Marketing for Small Business (idaconcpts.com)

Tools are essential for digital marketers looking to make the best out of the social networks they communicate on. Small businesses looking for a cost-efficient tool for marketing can consider Qwaya, which allows users to have total access and control of their ads on Facebook.

Tool Time: Tools for scouring multimedia on Tumblr

Friday, April 20th, 2012

Image by jessaax

Tumblr has become one of the most popular sites today, with millions of users around the world logging in to view what’s new, and sharing interesting content with their friends everyday. Naturally, when social media applications rise to fame and open up their APIs, social media marketing professionals, and third party developers are sure to follow. Because of its straightforward interface and social engagement capabilities, many brands have incorporated it to their online marketing strategies.

 

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Tool Time: Crowdbooster streamlines social media monitoring and engagements

Wednesday, April 11th, 2012

At any given day, people working in the social media marketing field often find themselves swamped. Between the regular tasks of monitoring and measuring campaign tractions, personally engaging with followers, the occasional events and meeting with clients, brand managers and online marketers have learned to create processes and follow schedules built around these responsibilities. They’ve also included the use of tools and utilities to streamline their tasks.

 

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Is it time to change your Twitter strategies?

Tuesday, February 28th, 2012

Image by Rosaura Ochoa

Social media messaging service Twitter has indeed become a powerhouse in Internet marketing, enabling many brands worldwide to achieve their goals and reach social media rockstardom. Leveraging on its features and capabilities for social media marketing can vary depending on different factors, many of which are driven by what the brand is shooting to accomplish, as well as the online marketing strategies—those already in place, and those yet to be implemented.

 

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Weekly Link Round Up – 01-27-12

Friday, January 27th, 2012

3 New Apps to Manage Your Social Networks (SocialMediaExaminer.com)

As new and very different social media sites rise up, managing your brand across them can be difficult. Thankfully, new apps with diverse features to offer have also been developed to help both brands and individual users manage their social networks.

Cable Networks Embrace Social TV, Creating New Social Apps (Mashable.com)

Brick-and-mortar businesses aren’t the only ones going social. Through networks such as Facebook together with check-in services like GetGlue and Miso, cable networks have begun to connect fans with show content to keep them engaged.

How ‘Pinterest’ing: 5 Great Ways to Use Pinterest (SocialWebDaily.com)

One of the hottest social networks trending today is Pinterest, a pinboard-styled medium for short-form blogging. As a great medium for exchanging inspiration and engaging with others with similar interests, the site lends itself to a number of creative uses.

The 12 Keys To Successful Gamification (Part 1) (SocialFresh.com)

While gamification may be gaining ground as a popular social media and marketing strategy, there are many ways to go about it. With a few ideas to think about, you can get started on creating the most effective way to gamify your brand, website, or app.

Infographic: Millennials will change the way you sell (BazaarVoice.com)

By 2017, Millennials—the generation that invented Facebook—will have more spending power than any other generation. With that said, it helps to understand that this generation needs an entirely different kind of marketing strategy to get to them. This infographic illustrates a study of how these Millennials shop.

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