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Posts Tagged ‘social media tools’

Weekly Link Round Up – 01-27-12

Friday, January 27th, 2012

3 New Apps to Manage Your Social Networks (SocialMediaExaminer.com)

As new and very different social media sites rise up, managing your brand across them can be difficult. Thankfully, new apps with diverse features to offer have also been developed to help both brands and individual users manage their social networks.

Cable Networks Embrace Social TV, Creating New Social Apps (Mashable.com)

Brick-and-mortar businesses aren’t the only ones going social. Through networks such as Facebook together with check-in services like GetGlue and Miso, cable networks have begun to connect fans with show content to keep them engaged.

How ‘Pinterest’ing: 5 Great Ways to Use Pinterest (SocialWebDaily.com)

One of the hottest social networks trending today is Pinterest, a pinboard-styled medium for short-form blogging. As a great medium for exchanging inspiration and engaging with others with similar interests, the site lends itself to a number of creative uses.

The 12 Keys To Successful Gamification (Part 1) (SocialFresh.com)

While gamification may be gaining ground as a popular social media and marketing strategy, there are many ways to go about it. With a few ideas to think about, you can get started on creating the most effective way to gamify your brand, website, or app.

Infographic: Millennials will change the way you sell (BazaarVoice.com)

By 2017, Millennials—the generation that invented Facebook—will have more spending power than any other generation. With that said, it helps to understand that this generation needs an entirely different kind of marketing strategy to get to them. This infographic illustrates a study of how these Millennials shop.

Tags: Business, Marketing, online marketing, Social Media, social media marketing, social media tools, social networks, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 10-21-11

Friday, October 21st, 2011

Share the Space We Share Share Share (Converstations.com)

While it is true that at times social media is but an “echo chamber” with all its retweets, reblogs and re-shared posts, no one can deny that the very act of sharing is essential to its success. In fact, repetition does a great deal of good, especially for anything looking to go viral.

Facebook Timeline reveals the future of sharing (CharleneLi.com)

While the buzz surrounding Facebook Timeline has quieted down, there’s no doubt that it introduces a couple of new facets—as well as interesting insights—to the act of sharing. Charlene Li shares a couple of her insights that shed some light on to privacy, sharing and trust.

Why Facebook Won’t Lose Its Core Power Users (ReadWriteWeb.com)

Facebook has always been a medium for the everyday person. Despite catering to an audience that values simplicity, it continues to cater to its core power users both through Facebook Timeline and the fact that Facebook itself has grown into more than just a destination.

Anti-Social Media: “Take This Lollipop” Is Your Facebook Profile Through A Psychopath’s Eyes (FastCompany.com)

While some would consider “Take This Lollipop” as an eerie reminder of why users should be careful of what they share on social media, it also opens up the idea of moving and convincing entertainment powered by profile.

Please Don’t Retweet (ChrisBrogan.com)

While sharing is all well and good in social media, asking for a retweet or a mention of something that isn’t cause related can be considered bad etiquette on the social web. At the end of the day, it’s best to let your work live or die on its own merits.

Tags: Facebook, Social Media, social media tools, social networking, social networks, Strategy, trust, Twitter
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 09-16-11

Friday, September 16th, 2011

Amazon Wants a Piece of the Social Media and Social Games Pie (SocialMediaToday.com)

While the Forrester Survey revealed that 84% of companies had no plans to use online social games for their marketing strategies, Amazon has started a new Social Games Group to take on Zynga. With this new development, perhaps more companies may begin to consider integrating games into their strategy.

Best Buy’s Dive Into CityVille: What We Can Learn (SocialTimes.com)

The effect of social gaming on marketing efforts isn’t only limited to how to get people to play the game. In the case of Best Buy, teaming up with Zynga’s CityVille creates better brand awareness by allowing players to interact with the brand in the game. In turn, Zynga also finds a marketing opportunity on Best Buy’s fan gate.

Nintendos and Don’ts: Nintendo Finally Socializes (IgniteSocialMedia.com)

Among gaming consoles, Nintendo has a habit of resisting inevitable innovations. This includes resisting the pull of social media which the Xbox and Playstation have readily embraced. Although Nintendo has now given into the need to establish a social media presence, there is still much that the company needs to learn.

Social Media Scores a Touchdown with the NFL (DigitalOperative.com)

Going social isn’t only for online games. When it comes to keeping fans informed and interested even when it isn’t game day, the NFL turns to social media. Today, fans can follow specific players or teams and even commentators to keep the sports conversation going.

Farmville For Real Farming: Grow The Planet Launches Social Network To Teach You To Grow Your Own Food (TechCrunch.com)

With organic food and personal vegetable gardens on the rise, start-up company Grow the Planet takes advantage of the booming gardening market by making a Farmville for the real world. As a social network for hobby farmers, Grow the Planet aims to aggregate information and tips, and offer a venue for these farmers to trade advice or even their own produce.

Tags: community, companies, Facebook, Social Media, social media marketing, social media tools, Strategy, Technology
Posted in Social Media, Strategy | No Comments »

Weekly Link Round Up – 09-09-11

Friday, September 9th, 2011

Top 10 Small Business Facebook Pages: 2011 Winners! (SocialMediaExaminer.com)

Social Media Examiner announcers the winners of its Top 10 Small Business Facebook Pages for 2011, with Intrepid Travel, Easy Lunch Boxes, and Snap Retail nabbing the top three slots.

Blog Exposure: 10 Free Ways to Get More Exposure, Traffic and Subscribers to Your Blog (BloggersPassion.com)

Sadly, posting quality entries is not enough for a new blog to get noticed. Through pinging their blog posts, guest blogging, utilizing social media websites, and other free techniques, bloggers can easily get increased exposure and traffic to their blogs.

Introducing a New Tool: WhoReTweetedMe (DanZarrella.com)

By simply entering the URL of a recent blog post on this nifty tool, bloggers can immediately view a timeline of Tweets to the entry’s URL, statistics about the post’s potential reach, its average follower count of retweeters and more.

Questions That Matter To Facebook Community Managers (SquareBerry.com)

For increased brand awareness, it’s important to make the most out of social media networks by establishing a relevant number of followers. However, after garnering a huge fanbase of “likers” on Facebook, what would a community manager have to do with 10,000 fans to complement a business’s social media outreach?

Chatterfly: Online Rewards for Local Businesses (Building43.com)

Airlines, hotels, and car rental companies have all done it before—employing rewards programs for ensuring the loyalty of their best customers. Using this proven-successful strategy, Chatterfly enables businesses to motivate and keep their customers coming back through a unique social network mobile rewards platform.

Tags: Blogging, community, Facebook, Social Media, social media tools, social networks, Twitter, twitter tools
Posted in Event, Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 02-25-11

Friday, February 25th, 2011

Should You Use Radian6 for Social Media Monitoring? (SocialMediaExaminer.com)

With so many social media tools out on the market today, it’s good to know how each can benefit your business or campaign. For measuring social media, Radian6 is an option to consider, especially if you’re working a campaign for an enterprise organization.

32 Brilliant Bloggers Talk About Klout (BlogWorld.com)

Another social media tool to look at is Klout, which measures social media influence. The selling point for this tool is that its metrics truly study how you interact with your audience. Of course, one of the best ways to learn more is to take a look at how different people regard it, too.

Social Search Will Force Your Business To Recalibrate (DArmano.TypePad.com)

Google has integrated the social media sphere into its search capabilities. With social search, platforms such as Quora, Flickr and Twitter have become indexed. For a business to move forward and take advantage of a search engine’s power, it would have to take social media into consideration.

Social search is only the beginning. (ColinWalker.me.uk)

“Last week we saw that Google has finally integrated Social Search into our normal results but search is really only the beginning.” In this blog post, Colin Walker explores inferences to how Google will continue to grow, building on social search.

The Future of Media (ChrisBrogan.com)

Chris Brogan takes a broader look into how media will generally evolve over time. As certain trends among his predictions have made themselves apparent, it goes to show that media definitely will keep moving forward with the times.

Tags: Business, Google, Social Media, social media tools, social network, Strategy
Posted in Social Media, Technology, Weekly Link Round Up | 1 Comment »