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Posts Tagged ‘social media tools’

Weekly Link Round Up – 02-04-11

Friday, February 4th, 2011

News Corp. exec: “Now is the right time” to sell Myspace (VentureBeat.com)

“The new Myspace has been very well-received by the market…. But the plan to allow Myspace to reach its full potential may be best achieved under a new owner,” says Chase Carney of News Corp.

Meet Lady Gaga’s newest social media toy (News.CNET.com)

Lady Gaga partners up with new social media service SkyGrid Groups for its launch. With SkyGrid Groups, celebrities, organizations and brands can pull together bits of social media from Facebook, Twitter, YouTube and Flickr into a separate aggregated page.

8 New LinkedIn Features Worth Exploration (SocialMediaExaminer.com)

Now that LinkedIn has allowed companies to put up their own pages, it has become easier for businesses to reach out through engagement and knowledge-sharing. Taking a look at the new features enrich the experience.

Authors Using Social Media to Generate Book Buzz (BlogWorld.com)

It isn’t only big brands that can leverage the power of Social Media. Now even authors are making good use of the medium, translating their books into brands and generating hype for them.

GetGlue Now Seeing 12 Million Checkins and Ratings Per Month (Mashable.com)

Checkin applications such as Foursquare have become a hot trend as of late, with new companies riding on the wave. GetGlue, a checkin service for entertainment, is now seeing a healthy growth with 12 million checkins and ratings per month.

Tags: applications, Blogging, Business, companies, foursquare, LinkedIn, News, Social Media, social media tools
Posted in Marketing, Social Media, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 01-28-11

Friday, January 28th, 2011

Social-Traditional Combo: Tips to Maximize Lead Gen Efforts (VisibleTechnologies.com)

Social media marketing is a group effort. It’s not just the responsibility of your community manager or resident Twitter/Facebook updater. At the same time, it should go hand-in-hand with any traditional marketing efforts you are currently carrying out.

Social Media to the Rescue: Getting Your Brand back on Track when a Crisis Breaks (SmartBlogs.com)

One moment, you’re happily tweeting away, and the next moment, you’re being bombarded with flames and complaints. Do not despair, you can get through this. In this blog post, you will find eight ways to gracefully handle a social media crisis.

How Soon Does Blogging Deliver Results (TheWayOfTheWeb.net)

They may be older than social media platforms but blogs are now an integral component of social media marketing’s arsenal. Like Twitter and Facebook, however, it takes time to build up a blog into a formidable consumer influence. Many clients believe success can be measured by the number of visitors a blog gets per day. This does not always translate into a successful business.

How to Best Utilize the New Foursquare for Business (Inc.com)

If you want to take your social media marketing efforts to the next level, try adding a geo-targeted element. Foursquare can be utilized to build an even stronger presence among your target customers. Here are a few tips on using Foursquare for business.

Social Media In Your Shoes – RFID Technology (SimplyZesty.com)

Street shoe brand WeSC introduces an introduces an interesting new kind of experiential marketing. Dubbed ‘Karmatech,’ this piece of technology lets customers update their social media sites using their shoes. Unlike Nike+, which is another shoe-based social media technology, Karmatech offers more variation and personalization.

Tags: Blogging, foursquare, Marketing, online marketing, Social Media, social media marketing, social media tools, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | 2 Comments »

Weekly Link Round Up – 01-14-11

Friday, January 14th, 2011

Five Ways to Adapt Your Social Media Marketing Plan (SocialFish.org)

If there is one thing we’ve all learned from dealing with the Internet, it’s that change is the only constant. When working with social media, you will have to be highly adaptive and receptive of the latest news and updates. This blog post offers tips on how to be exactly that.

8 Ways to Use Social Share Buttons on Your Blog (SocialMediaExaminer.com)

Putting share buttons on your blog not only increases your reader activity, they can also help bring your content to a wider audience. Retweet buttons encourage readers to share a post they like with their own followers. Facebook share and Facebook like buttons are two very different things and you may want to choose one over the other, depending on how you want your content disseminated. There are also share buttons for multiple social media sites.

6 Tips for Bringing Personality to Your Facebook Business Page (SocialMediaToday.com)

One of the biggest mistakes businesses make when they run a Facebook page is that they focus too much on themselves. Endlessly promoting your products will more likely make you lose friends than gain them. Fully utilize the social media platform by injecting some personality into your page and engaging with your followers.

6 Critically Undervalued Social Media Success Metrics (ConvinceAndConvert.com)

When it comes to measuring social media success, it’s not enough to simply count how many “likes” you’ve had on Facebook or the number of followers you gain everyday. The challenge isn’t measurability; it’s knowing which measures are meaningful.

Top 20 Social Media Monitoring Vendors for Business (SocialMedia.biz)

As business builds a stronger presence on the Web, brand monitoring becomes more closely tied with social media measurement. Here is a list of social media monitoring applications, with comparative descriptions of their strengths, clients and pricing.

Tags: Business, Marketing, Social Media, social media tools, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | 2 Comments »

Weekly Link Roundup (11-26-10)

Friday, November 26th, 2010

Social Pro Files: Considering the Human Costs of Social Currency (SmartBlogs.com)

Who would you rather befriend, a person aloof and almost devoid of emotion or a person who is warm and friendly? The latter? We thought so. It’s the same thing with engaging in social media. Smart Blogs offers seven tips from Tara Hunt, author of The Power of Social Networking: Using the Whuffie Factor to Build Your Business on how to make our social sites more human and thus more approachable to our consumers.

Twitter: The New Customer Service For Businesses (AskAaronLee.com)

Social Media, specifically Twitter, has changed the way we do customer service. Customers can now contact us almost anytime, anywhere. And we can reply instantly. We can provide support in the form of 140-character posts.

Will You Text-Shop This Black Friday? (SocialTimes.com)

Today is Black Friday. But it is no ordinary Black Friday. Social media and mobile web technology is changing traditions as well. Today, you might not need to join the crowd in the shops anymore. You can shop cyber-style. Nobody needs to get hurt.

Holiday Shopping Outlook: Black Friday & Back to Basics (Blog360i.com)

Brick-and-mortar shops will not be the only ones to go on sale during the holiday season. After Black Friday comes Cyber Monday, a day of unprecedented online sales conversions. If you played your cards right, you can get in on this highly lucrative event. Check out this blog post from 360i to see if you did.

Oneupweb : Target Targets Black Friday Shoppers (StraighUpSearch.com)

If you insist on joining the hoard today, you’ll need to be prepared. Target has launched a special campaign that gives shoppers tips on how best to go about shopping on Black Friday.

Tags: Business, Marketing, online marketing, Social Media, social media marketing, social media tools, Strategy, Twitter
Posted in Events, Marketing, Social Media, Strategy, Weekly Link Round Up | 2 Comments »

Weekly Link Roundup (10-22-10)

Friday, October 22nd, 2010

Sharing Is The Cornerstone Of Social Media Success (SocialMediaExplorer.com)

Jason Falls may have phrased it rather inelegantly but he drives a strong point. The key to successful social media mobilization is in sharing the good stuff. No matter how many followers you get, if you are not able to engage with them, if none of your tweets and messages captures their interest, then your accounts would not be fully serving their purpose.

How to Measure Blog Conversation (SocialMouths.com)

The goal of blogging – at least in a marketing sense – is to eventually turn the readers into brand advocates. By learning how to measure blog conversations, we can improve the way we create content for the readers. Francisco Rosales provides a simple step-by-step process for measuring blog conversation.

How to Turn Your WordPress Blog Into a Social Network (SocialMediaExaminer.com)

From the creators of WordPress comes BuddyPress, a tool that allows users to create their very own social network. Not all enterprises need access to millions of people. BuddyPress is a great solution for groups that want to set up their own social network to concentrate interactions around a shared cause.

Community Managers: What Is Better A Positive Endorsement Or A Detailed Complaint? (JiveFromTheHive.com)

Community managers should not be afraid of receiving complaints. In truth, negative feedback may do more help than positive feedback in improving a business.

Starbucks Launches Digital Network, Exclusive Content with Your Free WiFi (and Oh Yeah, Coffee) (ReadWriteWeb.com)

Starbucks now has its own digital network. Powered by the free Starbucks WiFi, the network is mobile web-friendly and offers exclusive content to in-store customers. This moves brings engagement to a whole new level. We would love to see where this strategy is going to lead to.

Tags: Blogging, community, Marketing, online marketing, Social Media, social media marketing, social media tools, social network, social networking, social networks, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | No Comments »

Weekly Link Roundup (08-27-10)

Friday, August 27th, 2010

Using Social Media: Colleges and Universities vs. Businesses (MasterNewMedia.com)

The school year has finally begun and many colleges and universities are embracing social media as a tool for engaging with its student population. Rather than simply maintaining an official website for campus news and announcements, many schools are starting to diversify its web utilization and “join the conversation.”

Dear Universities: An Open Letter About Social Media and Fundraising (WillMarlow.com)

In this letter, social media strategist Will Marlow advises colleges and universities to use social media platforms to deliver value to their institution, rather than simply as a means for PR or fundraising.

Schools, Tech Companies Tailor Social Sites for Students (Reuters.com)

Several colleges and universities are taking their social media engagement a step further by creating their own customized social media networks. A number of tech companies, including Foursquare, are helping schools boost admissions and student retention by creating tailored apps.

CollegeOnly, a Social Network Just for the University Set (NYTimes.com)

Facebook was initially created as a place for College students to interact and share relevant news and information. Now that it has turned into the universal social network, startups are starting to create more targeted social networking sites.

Best Back to School Campaigns, Part I: Staples Makes a Difference (ImpressionsThroughMedia.com)

With the start of the school year comes the launch of Back-to-School-themed campaigns. For the third year in a row, office supplies store Staples partners with DoSomething.org to collect school supplies for children in need. What they are doing different this year, though, is that they’ve incorporated Facebook into their campaign to help students get involved.

Tags: Social Media, social media tools, social network, social networking, social networks, Technology
Posted in Social Media, Technology, Weekly Link Round Up | No Comments »

Weekly Link Roundup (08-06-10)

Friday, August 6th, 2010

Boosting the Power of Marketers’ Tweets (eMarketer.com)

While there are many marketers who own and update their own Twitter accounts, the majority of Twitter users remain to be ordinary people, the consumers. It is the goal of these marketers to get the consumers to help them leverage their brand. This can be done by providing share-worthy information and direct engagement.

Influence is Bliss: The Gender Divide of Influence on Twitter (BrianSolis.com)

It seems women are dominating the social media landscape. Statistics show that they tend to update more and hold a wider follower-base than their male peers. Does this mean that women hold more influence than men on the web? Click the title to find out.

Sherlock Holmes on Social Media Popularity (BrainsOnFire.com)

Popularity does not always translate to authority. Take Sherlock Holmes, for example. Despite being a master at his craft, all the credit goes to more publicly-visible law enforcers who seek his advice. With so many self-made social media gurus out there, it’s easy to overlook the true experts from those who are simply following the trend.

Mommy Bloggers: Tips for Marketing to the Mom Crowd (DontDrinkTheKoolaidBlog.com)

Mommy bloggers hold a lot of pull as consumers on the web. In this post, BG Creative blogger Beth offers a few tips on how marketers can catch their attention and get them to support a brand.

iPad and Social Media: A Perfect Pair (CompuKol.com)

After months of being lost in the woods of pioneer product limbo, has the iPad finally found its niche as a social media power tool? According to business and editorial expert, Carolyn Cohn, having an iPad may actually help make social media even more effective.

Tags: Business, iPad, Marketing, online marketing, Social Media, social media tools, social networking, social networks, Strategy
Posted in Marketing, Social Media, Weekly Link Round Up | 3 Comments »