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Posts Tagged ‘Social Media’

Popular Hashtags for Social Media Marketers to Follow

Tuesday, April 30th, 2013

Image by mikecogh

Social media marketers need to be involved in the best discussions and activities so they can update their strategy accordingly and provide offers that will truly be helpful to their target market. Knowing the right hashtags and posts to follow on social media websites can help you be guided by the most beneficial information and content online.

Here are some popular hashtags that social media managers can keep track of on social media websites:

 

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Weekly Link Round Up – 04-26-13

Friday, April 26th, 2013

Memejacking: 5 Steps to Creating a Viral PR Campaign (SocialSolutionsCollective.com.com)

Using memes can be a highly effective way to deliver your message and jumpstart a viral campaign. Here are a few tips you should bear in mind when creating memes as part of a Social Media or PR campaign.

Avoiding Fauxthenticity in Social Media (SocialMediaToday.com)

Everyone knows how important authenticity is in Social Media, yet find it difficult to achieve. While it’s tempting (and maybe easier) to foster authenticity, this strategy can potentially backfire.

How to Improve Your Social Media Calls to Action (SocialMediaExaminer.com)

If you find that your audience is not responding to your campaign, then you may want to examine your strategy’s calls to action. The Social Media Examiner posted a few useful tips on how to craft and integrate an effective call to action that can help you get the results you want.

Why Brands Should Be Human on Social Media (Mashable.com)

Let’s face it: many Social Media professionals are simply unable to connect to their target audience on a personal, “human” level, and this can have a very negative impact on a brand. This piece from Mashable examines what it means to be human in Social Media, and how this can be achieved in our campaigns.

How To Build Instant Trust On Your Website (SocialMouths.com)

Although social networks form the backbone of a Social Media campaign, it’s important to remember that websites are still a critical factor building an online presence. The ability to quickly build a site visitor’s trust and establishing your site as an online authority can make or break your campaign.

Signing Up for Google Authorship to Protect Your Copy from Content Theft

Thursday, April 25th, 2013

Image by wiredforlego

Having quality content online can do wonders for your business. Aside from making you seen as an expert in your chosen field, it engages and attracts your brand’s ideal demographic. And as your work is shared from one social media site to the next, you end up reaching a broader audience.

However, despite putting a lot of time, money, and effort into creating an outstanding website with marketable content, it’s all too easy to get it plagiarized. Content thieves can easily do a quick copy-paste job on your site and market your words as their own. In effect, you may experience a decrease in online visitors and potential sales as clients are funneled to the competition.

 

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Using Social Media Outlets to Boost Sports Marketing Campaigns

Tuesday, April 23rd, 2013

Image by Alessandro Prada

We all know how passionate sports fans can be at a game. Whether it’s college sports or professional leagues, die-hard sports fans are out there buying sports gear, painting their faces, and throwing tailgate parties while Tweeting, Facebooking, Instagramming, and blogging about their favorite teams online.

 

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Weekly Link Round Up – 04-19-13

Friday, April 19th, 2013

7 Tips for Marketing to Sports Fans on Facebook (SocialSportsScene.com)

It’s important to be creative and entertaining to make Facebook a special place for sports fans and keep them coming back. Through exclusive content and promos, teams and sports-related businesses can retain a loyal following of fans and customers.

Athletes and Social Media: Untapped Goldmine or PR Landmine? (HuffingtonPost.com)

In less than 48 hours, Kobe’s post about his torn Achilles heel received over 400,000 likes on Facebook, with many in the media using the word “rant” to describe it. This article explores how social media can serve as a platform for authentic communication between superstar athletes and their fans.

The North Face: 5 Social Media Marketing Tips (Business2Community.com)

For sports merchandise retailers looking for social media marketing inspiration, The Wishpond Blog invites you to take an adventure with a social marketing trailblazer, The North Face. Recognized by Outdoor USA Magazine for its social media excellence, the company has been at the forefront of social marketing innovation for years.

Social Media Spearheads Rugby League World Cup Marketing (SportsBusinessInsider.com)

Organizers for this year’s Rugby League World Cup have made a couple of shrewd moves to ensure the financial security of the tournament. An effective social media campaign has given Cup organizers a cost-effective vehicle to directly interact with fans, establish grassroots programs, and bypass a local media that at times pays less attention to the rugby league.

MLB Swings the Social Media Bat [INFOGRAPHIC] (VoxMagazine.com)

For this year’s MLB Opening Day, Silverpop did a study on social media fans use to interact with their favorite baseball teams. Alison Lewis gives us the highlights and presents the study’s results together in a fun, colorful infographic.

Three Essential Tips to Boost Site Traffic with Newsjacking

Thursday, April 18th, 2013

Image by Jon S

Newsjacking, which is the process of injecting branded content with breaking news to generate media coverage, is a great way to increase site traffic because it allows your business or brand to shine in front of an already highly-engaged audience. However, the audience’s reaction greatly depends on how effective your newsjacking is.

 

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Taking Advantage of Social Media for Your Next Business Event

Tuesday, April 16th, 2013

Image by Nan Palmero

Social media is a good way to maximize publicity and improve the overall experience of clients and business associates, especially if your company holds events, lectures, product launchings, and gatherings attended by large groups of people.
Here are some ways you can use the full potential of social media at your next business event:

 

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