Posts Tagged ‘Social Media’

Content Marketing Strategies for Top Social Networks

Tuesday, March 8th, 2016

Image by Frau Hölle


As time goes by, it’s becoming clear that the line separating content marketing from social media marketing is getting blurry. While the former certainly exists outside of social media, brands can no longer run effective campaigns without considering how these will affect their business pages on Facebook, Twitter, or Instagram.


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Critical Steps in Surviving Social Media Mishaps

Wednesday, March 2nd, 2016

Image by Muffet


We’ve all seen how posts published on social media can flare up and go viral. Terrible tweets and Facebook faux pas can quickly cause trouble and make it hard for you to do damage control and reclaim control of your online brand. So if you find yourself in the middle of an occasional mishap, here are a few things you can do to get out of the mess:


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Monthly Link Roundup – 02-29-16

Monday, February 29th, 2016

Facebook Reactions: What Marketers Need to Know (

Facebook recently launched Facebook reactions, which lets users go beyond liking a post by choosing from six emojis showing different emotions. This update can be useful for competitor research, Facebook business page admins can now get a better idea of how users react to specific types of content, status updates, and announcements.

5 Ways Millennials Show Love On The Internet And Why Your Brand Should Care (

When it comes to expressing their feelings and emotions online, millennials are an open book. Whether it’s raving about a beauty product, talking about brands they love, or offering advice about where to buy the latest gadget, they’re on it. Smart brands will dig deep into this and take advantage of how millennials are showing the love.

The Psychology of Social Media: A Structured Approach to Social Media Marketing in 2016 (

It pays to stay abreast of the latest social media updates so that you can make the most out of new functionalities, but as a general rule, you only need to create content that resonates with your followers and is appropriate to the platform you’re using.

Twitter’s New Timeline Is Here, And It’s All About The Algorithm (

Twitter’s new timeline has arrived. The microblogging platform pushed out an update last February 10, making its much-talked-about timeline redesign official. Twitter’s new feature will showcase tweets sorted according relevance, marking the end of the site’s signature reverse-chronological timeline.

Top Social Media Trends in Staffing and Recruiting [Infographic] (

Recruiters are now making social media work for them, helping employees and customers promote businesses with honest insight into what a company or brand is like. This infographic provides information on how recruiting and staffing agencies should be using social media.

Social Media and Its Importance in B2B Marketing

Wednesday, February 10th, 2016

Image by David Paul Ohmer


Most business owners incorrectly assume that social media marketing is only beneficial to those that need to engage directly with end consumers, but it can be helpful to B2B companies as well. Social media allows marketers to reach audiences who matter and distribute content that is informative and relevant in order to enhance business relationships.


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Using Data and Insights to Make Strategic Decisions on Social Media

Tuesday, February 2nd, 2016

Image by r2hox


Marketers are taught that much of their work is based on instinct, but research matters too. Whether they’re thinking of marketing campaigns, refining their pitches, or proving ROI, they’ll have to think of where to start and how to proceed.


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Monthly Link Roundup – 01-29-16

Friday, January 29th, 2016

Four hot (and unexpected) social media marketing plays for 2016 (

If you’re running a small business, chances are you’ve learned a thing or two about social media marketing somewhere along your journey. For 2016, there are several platforms you’ll want to check out. While these platforms aren’t exactly “new,” they are becoming increasingly popular.

How to Research and Locate Your Audience Using Social Media (

To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on. Learn how to discover how you can better connect with your target audience on social media.

The 5-Minute Social Media Competitive Analysis (

Smart data needs to lead to smart decisions. And that means doing more than just hoarding competitor mentions in your dashboard. You need to sit down, dig in, and get analytical. Monitoring your competitors isn’t enough—you need to sit down and analyze the data.

Millennials Make Purchases Based On Social Media Recommendations (

A new survey by Demandware says recommendations that millennials see on social media are their primary shopping driver. The next generation of shoppers will be more adept at navigating the vast choices in front of them and adopting those technologies that give them the greatest advantage.

The Impact of Big Data on Social Media Marketing Strategies (

The amount of information now available to crunch and parse in the service of analyzing absolutely anything is massive—and growing every second. But as with any shift in the tide or evolutionary leap, most important fundamental concept to grasp is understanding Big Data‘s impact on social media marketing strategies.

Putting “Social” Back in Social Media Marketing

Tuesday, January 19th, 2016

Image by Thomas Hawk


Finally, the business world is starting to realize the importance of the word “social” in social media, and its huge potential for every organization. With the rise of mobile last year, it’s been predicted how brands will start to recognize that social media isn’t just a fleeting trend or an isolated marketing channel used primarily for direct selling. Now, social media has become part of many companies’ overall brand image–it has been an accepted platform for building relationships and increasing customer engagement.


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