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Posts Tagged ‘Social Media’

Monthly Link Round Up – 07-25-14

Friday, July 25th, 2014

What You Can Do About the Decline of Social Marketing on Facebook (Entrepreneur.com)

Many brands that have spent years building their Facebook following are now reporting that they’ve been seeing their organic reach fall significantly. Whether the reason behind these changes is due to algorithm changes or some other factors, what can a social marketer do to let his brand remain relevant on Facebook?

Modern Marketing is Inbound Marketing (Business2Community.com)

Outbound marketing techniques used to work. People had fewer choices of what they can buy and how they can buy them. Marketers used to control the market, the message, and the channels. Now, consumers are driving the conversation and they have infinite ways to get information.

Social Media is the New Blackhat (Forbes.com)

A recent study which tracked 300,000 websites over four months has found that social media referrals now lead to 30% of websites’ overall traffic, which means that social media can indeed help boost a company’s SEO ranking when there is tons of buzz generated in social feeds. However, does social media have its dark side as well?

Social Media’s Evolving Role for Emerging Market Leaders (Blogs.WSJ.com)

Some governments perceive social media as an existential threat, while most organizations and companies see it as a way to reach out to constituents and customers. But what is social media’s role in emerging countries, and how does it help leaders and countries take advantage of its rapid and unpredictable evolution?

[INFOGRAPHIC] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 (Blog.Hubspot.com)

Trying to follow through Google’s ranking factors can often feel like trying to work with a boss who’s impossible to please. But, even if that’s the case, wouldn’t it be nice to get a little bit of clear insight on how you can optimize your content for search based on Google’s current criteria?

Helpful Social Media Marketing Applications for Small Businesses

Tuesday, July 8th, 2014

Image by DieZBW

 

Let’s face it. Everyone needs a little help from time to time. Whether you’re a social media marketer or managing your own small business, you’ll be needing some assistance and applications that you can use to create campaigns and better manage your brand’s social media presence online.

 

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Spammy Practices to Avoid on Facebook

Tuesday, July 1st, 2014


Image by epSos .de

The recent changes on Facebook’s algorithm may seem like a trick to get businesses to pay for promoted posts so they can maintain their reach on the social network, but seen from another angle, these changes help push social media marketers to improve the quality of their posts for the sake of better user experience. In the end, not only will this make posts more enjoyable for the fans, it will also encourage them to continue supporting or engaging with a business.

 

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Monthly Link Round Up – 06-27-14

Friday, June 27th, 2014

Facebook to Acquire Finnish Start-Up Pryte (Online.WSJ.com)

Facebook is acquiring Pryte, a Helsinki-based service that would allow mobile data to be bought on a per-app basis. The service aligns closely with Mark Zuckerberg’s Internet.org project that aims to make web access more affordable in emerging economies.

Facebook Increasingly Turning To India For Growth (Forbes.com)

With more users in India accessing Facebook via smartphone, the social media giant is planning to focus more on mobile in the country. Part of this is customizing apps specifically for the Indian market, as well as working with local marketers in helping businesses in the country understand the advertising power of social media.

Facebook rolls out one-column Timeline design to all Pages (TheNextWeb.com)

Facebook has started to roll out a more streamlined design for its Pages worldwide. The new design features posts that appear in a single column similar to the News Feed. Admins who access their page can switch to the new look after taking a tour of the refreshed design.

Facebook says its audio identification function ‘is not always listening’ (TheGuardian.com)

With fears that Facebook’s new “audio recognition” can spy on users, the social media giant clarifies that the app only identifies television shows and music tracks, and matches the sample in a database. It also clarifies that the app doesn’t always listen but requires the user’s permission to work.

Google Search Intent Comes to Facebook (Along With Search Ad Dollars) (AdAge.com)

Brands can now make use of Google search intent for ad targeting on Facebook. A targeting tool developed by Kenshoo makes it possible for marketers to target users on Facebook who have clicked their search ads on Google, Yahoo, and Bing.

Monthly Link Round Up – 05-29-14

Thursday, May 29th, 2014

Meet Swarm: Foursquare’s ambitious plan to split its app in two (TheVerge.com)

In its attempt to take on Yelp, as well as to offer its users are more refined social experience, Foursquare splits its check-in app into two. Swarm will take over the old one-package app’s social aspect, while Foursquare for business discovery.

What Foursquare’s Swarm App Means for Businesses (Clickz.com)

Compared to Yelp, Foursquare wasn’t a strong app to rely on for better business. Now that it’s designed simply for local search discovery, things may change for brands wanting optimal social media exposure.

Foursquare’s Swarm And The Rise Of The Invisible App (TechCrunch.com)

Swarm’s creation wasn’t done simply to make Foursquare more brand-savvy. It’s Foursquare’s move in anticipating the fundamental shift in the way that users use apps.

Why Foursquare should be on everyone’s phone (TheGuardian.com)

Check-ins are dead, and Foursquare knows it. That’s why checking in is now handled by Swarm, while Foursquare simply lets people know what’s going on around them.

A New Yorker’s Take On Swarm (TechCrunch.com)

TechCrunch’s Jordan Crook took Foursquare’s new Swarm app for a test drive. He found that the simple focus on checking in and socializing made the app more usable compared to when it was combined with Fourquare’s location discovery features.

Producing Stories Is Better than Publishing Content for SEO’s Sake

Tuesday, May 20th, 2014

Image by prettyinprint

Writing for the internet has dramatically changed how articles look and feel. Most people tend to get overwhelmed with the many rules that govern SEO that they forget that writing wasn’t always all about selling.

 

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Keeping Tabs on Competitors with Facebook’s Pages to Watch

Tuesday, May 13th, 2014

Image by JonoTakesPhotos

Competitor analysis plays a significant role in your brand’s social media marketing campaign. It’s a great way to gauge how your products and services are doing, and to determine the right changes you need to make to stay in the game. On the other hand, it’s also a good way to know what you have that your competitors don’t, and how to make sure they don’t find out about your secret marketing techniques.

 

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