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Posts Tagged ‘Social Media’

Achieve Rapid Growth by Leveraging Your Mobile Programmatic Data

Tuesday, July 5th, 2016

Image by hsingy

 

Marketers already consider mobile as the top opportunity in programmatic advertising. Organizations that embrace mobile and recognize its strength for speed and targeting accuracy will be able to fully leverage the power of programmatic data when introduced soon after campaign inception.

 

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Monthly Link Roundup – 06-28-16

Tuesday, June 28th, 2016

Facebook Is Disabling Messaging In Its Mobile Web App To Push People To Messenger (Techcrunch.com)

In a notice that was delivered to Facebook users, the social network reported that its messaging capability will be removed from its mobile web application. This will force users into downloading and using Facebook’s Messenger app if they wish to continue real-time messaging and chatting with their friends on the network.

Snapchat Will Start Showing Ads Between Your Friends’ Stories (TheVerge.com)

Four years after Snapchat’s launch and with users watching 10 billion videos every day, the company is focusing harder than ever on revenue, launching a number of new products for advertisers. As reported throughout the web this month, the main change for Snapchat users will be that ads will start to appear between friends’ stories.

Microsoft’s Acquisition Of LinkedIn Confirms Work Is Social, But What About Marketing? (Business2Community.com)

Microsoft’s $26.2B acquisition of LinkedIn this month reinforces that work is social. Work is not just about completing tasks using applications. Rather, it revolves around the people who are working, communicating, and collaborating together.

New ‘Dashboard’ Tool From Twitter Gives Businesses A Simple, All-In-One Management Suite (MarketingLand.com)

To better help businesses understand and navigate Twitter, the site launched a new web and mobile app called Twitter Dashboard, which it describes as “a powerful tool to connect businesses with their fans, customers, and community.”

Instagram Just Made Video Discovery More Personalized (Refinery29.com)

Back in April, Instagram added video channels to the Explore tab to help users find new, more interesting clips to watch and interesting people to follow. Today, the app makes those suggestions even more customized by organizing videos into specific categories, and recommending these to its users based on their Instagram activity.

Why You Should Give Your Auto-play Videos the Silent Treatment

Tuesday, June 21st, 2016

Image by J E

 

Getting aurally violated by a loud, auto-playing video ad while browsing online is definitely one of the more annoying experiences you can have on the Internet. But when a video’s volume default setting is set to mute, or when the ad is part of your feed rather than invading the screen, the annoyance level drops drastically. This is what social media websites have done with their silent auto-play video ads, a format that has brands and marketers eagerly investing.

 

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The Microsoft/LinkedIn Deal and its Impact on You, the Social Media Marketer

Tuesday, June 14th, 2016

Image by Yuliya Kim for AdWeek.com

 

While much of the talk surrounding Microsoft’s acquisition of LinkedIn for $26.2 billion, announced Monday, has focused on improving the former’s cloud business, the deal will greatly affect social media marketers and deliver plenty of opportunities to users.

 

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Surpassing the Most Common Social Media Marketing Hurdles

Tuesday, June 7th, 2016

Image by candiceecidnac

 

For most digital marketers, social media marketing entails a steep learning curve. With new platforms, ever-changing roles, and evolving customer demands, maintaining an effective SMM strategy across multiple platforms is never easy.
 

 

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Instant Articles by Facebook: The Good, the Bad, and the Ugly

Tuesday, May 31st, 2016

Image by InstantArticles.fb.com

 

When Facebook made Instant Articles available to all this year, many users were excited. Instant Articles load faster and are more interactive than most mobile websites. The news made publishers excited too; they can now host their articles within Facebook and still display their own ads while generating more traffic and attention from the social network and their respective communities. For marketers though, the news came with many important questions such as: Will Instant Articles kill my website? Is it a mistake to leverage Instant Articles?

 

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Monthly Link Roundup – 05-27-16

Friday, May 27th, 2016

Why Facebook Messenger Is a Big Deal for Customer Service (HBR.org)

Facebook announced last month that it was explicitly turning Messenger into a platform that allows media outlets, retailers, and anyone else to develop bots to chat with users. This new service could have positive effects on customer service, but it also demonstrates is that those small changes can have a potentially large impact.

The Ups And Downs Of Instagram’s New Algorithm (AdNews.com.au)

Consumers are better than all that unsightly content cluttering their feeds and they just haven’t realized yet how they fell in love with a gorgeous Instagram that was in its prime. There’s a new Instagram out there for everyone, and there will be positives and negatives. But don’t worry; it’s for the best.

Of Course Facebook Is Biased. That’s How Tech Works Today (WIRED.com)

If tech companies are now playing the role that traditional publishers have for centuries, then they need to begin having the same conversations about transparency and disclosure, ethics and fairness.

The Power Of Instagram: Brands Eye More Social Media Influencers (CNBC.com)

A new paradigm underscores the influence of social media, and users who are shunning traditional methods of consuming information. In the brave new world of streaming and social networks, companies are finding that there’s less payoff in television and print media advertising.

Everything Google Just Announced At Its I/O Conference (QZ.com)
VR, messaging, and smart assistants are three of the hottest areas of tech, and at Google’s I/O conference, the company took big swings at all of them. The demos were impressive, especially where the intelligence of its Assistant was on display, but the result leaves us with a lot of questions.

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