Blog

Posts Tagged ‘Social Media’

Instant Articles by Facebook: The Good, the Bad, and the Ugly

Tuesday, May 31st, 2016

Image by InstantArticles.fb.com

 

When Facebook made Instant Articles available to all this year, many users were excited. Instant Articles load faster and are more interactive than most mobile websites. The news made publishers excited too; they can now host their articles within Facebook and still display their own ads while generating more traffic and attention from the social network and their respective communities. For marketers though, the news came with many important questions such as: Will Instant Articles kill my website? Is it a mistake to leverage Instant Articles?

 

Read the rest of this entry »

Monthly Link Roundup – 05-27-16

Friday, May 27th, 2016

Why Facebook Messenger Is a Big Deal for Customer Service (HBR.org)

Facebook announced last month that it was explicitly turning Messenger into a platform that allows media outlets, retailers, and anyone else to develop bots to chat with users. This new service could have positive effects on customer service, but it also demonstrates is that those small changes can have a potentially large impact.

The Ups And Downs Of Instagram’s New Algorithm (AdNews.com.au)

Consumers are better than all that unsightly content cluttering their feeds and they just haven’t realized yet how they fell in love with a gorgeous Instagram that was in its prime. There’s a new Instagram out there for everyone, and there will be positives and negatives. But don’t worry; it’s for the best.

Of Course Facebook Is Biased. That’s How Tech Works Today (WIRED.com)

If tech companies are now playing the role that traditional publishers have for centuries, then they need to begin having the same conversations about transparency and disclosure, ethics and fairness.

The Power Of Instagram: Brands Eye More Social Media Influencers (CNBC.com)

A new paradigm underscores the influence of social media, and users who are shunning traditional methods of consuming information. In the brave new world of streaming and social networks, companies are finding that there’s less payoff in television and print media advertising.

Everything Google Just Announced At Its I/O Conference (QZ.com)
VR, messaging, and smart assistants are three of the hottest areas of tech, and at Google’s I/O conference, the company took big swings at all of them. The demos were impressive, especially where the intelligence of its Assistant was on display, but the result leaves us with a lot of questions.

Artificial Intelligence: The Future of Customer Service?

Tuesday, May 17th, 2016

Image by brycej

 

Artificial Intelligence or AI has been a popular topic in the tech industry lately, and was widely discussed at this year’s SXSW. The technology has massive potential for customer service and engagement, but will it ever be able to completely replace the need for human agents?

 

Read the rest of this entry »

The Morality Clause: Should It Affect Your SMM Campaign?

Wednesday, May 11th, 2016

Image by kosmolaut

 

Would you walk away from a client or project when ethics, beliefs, or political opinion come into question? Discussions about ethical dilemmas are common in many scenarios, and is hardly limited to marketing campaigns, but nothing brings it into sharp relief quite like election year.

 

Read the rest of this entry »

Social Media Marketing in the Age of Algorithms

Tuesday, May 3rd, 2016

Image by x6e38

 

Over the last few years, nothing seems to have gotten the digital marketing industry more excited or riled up as the topic of ‘algorithms’—their introduction, updates deployed across search engines, and how social networks have begun to adopt them.

 

Read the rest of this entry »

Monthly Link Roundup – 04-30-16

Friday, April 29th, 2016

Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell (ADWEEK.com)

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and Instagram. However, a new study shows that only 1.5 percent of retailers’ last-click e-commerce transactions came via social media.

Business Relationships, Not Reach in a Post-Social Media Marketing Age (HuffingtonPost.com)

It is tempting to want to expand social media reach, but mere exposure to larger numbers rarely offers a return on investment of marketing costs. In this fragmented media time, brands need to carefully plan for how social media tools strengthen broader business goals.

Is Facebook Lite Starting a New Social Media Marketing Trend? (SkyWord.com)

Does Facebook Lite foretell for the future of Facebook marketing and, broadly, social media advertising? Will other social networks follow suit with smaller versions of their applications for memory-crunched phones, and slow connectivity? Whether Facebook Lite is a harbinger of things to come or simply a step in the brand’s quest for absolute world domination, this is a trend worth watching.

What Do Social Media Algorithms Mean For You? (Forbes.com)

Social media algorithms have led to a lot of changes to social media, and not always desired ones. If you are going to take advantage of social media for business purposes, it’s vital that you understand what algorithms mean for you.

3 Powerful Social Media Marketing Lessons From Game of Thrones (SocialMediaToday.com)
With regards to Game of Thrones, the level of cultural saturation comes with its own set of rules, and there are some great lessons we can take from those rules in social media marketing and communications. It’s not quite Valar morghulis (“all men must die”), but helpful all the same.

F8 Conference 2016 Highlights: Bots, 360° Video, and VR

Tuesday, April 19th, 2016

Image by pestoverde

 

Facebook dominated the marketing and tech newsreels last week, thanks to announcements made during its annual F8 developers’ conference. Although the event is primarily aimed at developers, it’s when the company announces some of its biggest news and unveils services and features that users can expect in the coming months.

 

 

Read the rest of this entry »

Follow SocialMediaMarketing.com

Contact us for Free Analysis