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Posts Tagged ‘Social Media’

What You Should Know about Facebook’s Clickbait-free News Feed

Tuesday, January 13th, 2015

Image by pasukaru76

 

With an active user base of 1.35 billion people as of September 2014 and millions of active business pages worldwide, Facebook is pretty much the biggest and most dominant social media platform online. And by deploying its latest algorithm update to crack down on clickbait headlines, the social network is making great strides in improved marketing and advertising as well.

 

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How to Boost the Viral Sharing of Your Content

Tuesday, January 6th, 2015

Image by Postmemes.com

 

There isn’t a blog or website owner in the world who doesn’t want or aspire for increased traffic, subscribers, customers, followers, and engagement. After all, these factors help determine whether your site is successful or not. So it’s not surprising that almost everyone wants their materials to “go viral”. Unfortunately, this isn’t easy to achieve and many digital marketers still aren’t sure what exactly causes online content to be liked, retweeted, +1’d, pinned, or shared by users across social media.

 

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Making Hashtags Useful on Google+

Tuesday, December 16th, 2014

Image by quinn.anya

 

Across various social networks, you’ll come across hashtags, many of which you will most likely not see again: #ThisIsAUselessHashtag or #IUseHashtagsPoorly are just two examples. You usually see them being shared casually by individuals on their personal accounts. And while it’s fun to use these types of hashtags on your company profile once in a while, they don’t really serve a purpose, marketing-wise.

 

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Facebook Business Pages – Still Worth Your Time and Money?

Monday, December 8th, 2014
Photo by Chris Annable

Photo by Chris Annable

Since last year, we’ve been seeing repeated warnings about the diminishing reach of Facebook Pages. It should have been indication enough when Facebook stopped calling them Fan Pages, and began referring to them simply as ‘Pages,’ which in turn caused the general public to refer to them ‘Like Pages’ or ‘Business Pages’ to help distinguish them from ordinary users.

 

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This Holiday Season, Try Mixing Traditional & Social Media Marketing Strategies

Tuesday, November 18th, 2014

Image by Kevin Dooley

 

The holidays are just around the corner, which means you need to be in heavy marketing mode soon if you want to take advantage of all the profits and benefits this often overwhelmingly busy season has to offer.

 

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Some Tips for a Successful Holiday Campaign on Social Media

Tuesday, November 4th, 2014

Image by Wonderlane

The holidays are just around the corner! With only a few more weeks left before the festivities, be sure you’ve double-checked everything you need to make this year’s holiday social media campaigns successful so that your plans fall through without a hitch and you get the most out of the season. As you go over your marketing strategy, don’t forget the following tips to help you stay on top of your followers’ minds:

 

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Monthly Link Round Up – 10-31-14

Friday, October 31st, 2014

Snapchat messaging app gets its first add… and it’s very creepy (TheGuardian.com)

With its first paid advertisement on the app, SnapChat is hoping to generate money through paid ads—something entirely new to the company. The advert was a 20-second trailer of Ouija, a horror film by Universal Studios.

Facebook Launches Anonymous Chat App Called ‘Rooms’ (TIME.com)

Facebook recently launched a free mobile app called ‘Rooms’ allowing users to set up anonymous chat rooms for shared interests. The chat rooms are only for invite and accessible through a special code scanned by the phone’s camera.

Tumblr Bets on Video, Updates Its Player with New Features (Mashable.com)

With video posts growing more in popularity on Tumblr, the company recently gave its built-in video player a series of improvements to enhance user experience. Some of the updates include infinite looping, HD quality and auto play options, and the ability to drag videos to the side so that they stay visible while users scroll down for new content.

Twitter acquires Twitpic’s photo archive to keep it alive (TheNextWeb.com)

Twitter has acquired Twitpic’s domain and photo archive so that users can still access their old pictures despite the app shutting down. Twitpic had already announced last September that it was discontinuing service before announcing again that a potential investor could save it. It finally shut down on October 25 due to lack of interest.

YouTube Considers Paid, Ad-Free Subscriptions (WSJ.com)

YouTube is currently considering a paid, ad-free subscription version that lets users watch videos without ads, which had been the website’s main source of revenue. This option will exist alongside the current ad-supported version to give users more choices on how to watch videos.

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