Posts Tagged ‘Social Media’

Sports Social Media Marketing 101

Tuesday, February 4th, 2014

Image by Eduardo GD

Providing your social media followers fresh and unique material is key in keeping your brand relevant to your target audience. No matter which industry your business belongs to, remember that giving sports fans reason to follow you and engage with your brand on social media can easily translate into improved reach and increased revenue.


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Creating Actionable Insights and Goals through Social Media Analysis

Tuesday, January 28th, 2014

Image by JD Hancock

With social media management platform HootSuite’s recent announcement of its acquisition of social analytics platform uberVU, it might be time to think about how you could prioritize social media analysis in order to obtain deeper insights on marketing campaigns across your Facebook, Twitter, or LinkedIn accounts.


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Making a Big Impact in a Little Space: The Art of the Profile

Wednesday, January 15th, 2014

Image by Raymond Bryson

Social media marketers are always on the lookout for trends and new things to pick up on. However, it’s important to get back to the basics every once in a while. One of these is the art of giving attention to the profile.


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Social Media Marketing Trends to Watch Out for in 2014

Tuesday, January 7th, 2014

Image by Jon Glittenberg

Things will be looking up for social media marketing and small businesses this 2014. Some of the trends we saw last year are set to continue and others will be forgotten, but it all comes down to how business owners and marketers will work to create good content and engage their customers and build connections.



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Overcoming the Changes in Facebook’s News Feed

Tuesday, December 31st, 2013

Image by Sean MacEntee


A recent update to Facebook’s algorithm has transformed its News Feed. While the changes improve things for the typical user by increasing the discoverability of quality content, it may adversely impact the pages of brands and businesses.


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Enhancing Images with Text for Successful Online Marketing

Tuesday, December 10th, 2013

Image by Suketu Gajjar

Images are essential to successful marketing, especially online where they are easy to share and consume. Many photo-sharing websites such as Pinterest and Tumblr are helping online retailers attract customers and boost e-commerce sales. However, a recent study from the University of Miami School of Business Administration shows that displaying a high number of images can actually turn against a company’s marketing efforts.


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Three Social Networks to Consider When Expanding Internationally

Tuesday, December 3rd, 2013

Image by Max Klingensmith

Expanding your business to international markets? Thanks to online social networking sites such as Facebook and Twitter, it has now become easier for companies in the United States to connect to global audiences, keeping them up-to-date and engaged as long as it is done correctly.


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