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Posts Tagged ‘Social Media’

Keeping Tabs on Competitors with Facebook’s Pages to Watch

Tuesday, May 13th, 2014

Image by JonoTakesPhotos

Competitor analysis plays a significant role in your brand’s social media marketing campaign. It’s a great way to gauge how your products and services are doing, and to determine the right changes you need to make to stay in the game. On the other hand, it’s also a good way to know what you have that your competitors don’t, and how to make sure they don’t find out about your secret marketing techniques.

 

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Get Your Followers to Act: Simple Tips for Effective Calls to Action

Tuesday, May 6th, 2014

Image by tanakawho

So you’ve managed to get a decent number of followers to your brand’s social networks. The question now is, what’s next? As with any brand, the goal is still to convert your following into customers who would actually buy your products or pay for your services, instead of just liking or sharing your posts.

A good amount of engagement helps with lead conversion, and one way to inspire your followers to click a link and hopefully make a purchase is to incorporate a well-made call to action or CTA into your posts.

 

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Some Tips on Establishing an Influential Blog

Tuesday, April 29th, 2014

Image by Garry Knight

Whether you’re blogging to build your brand or simply to get your voice heard within a particular niche, it’s definitely important for you to create a site that not only has something interesting to share, but also has meaningful impact so that you are able to build a loyal following. In other words, you want to build a site that is influential.

What does it mean to be influential? It means that you can cause a shift in the mindset or behavior of your audience. Having an influential blog helps convince visitors that they can get something of value from your site that will serve their needs, which then offers an opportunity for you to monetize your blog if you’re moving towards that goal. But how do you build an influential blog?

 

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Encouraging Co-Creation in Social Media

Tuesday, April 22nd, 2014

Image by woodleywonderworks

Social media has given businesses a way to deliver the message of their brands at reduced marketing costs, but with it, new challenges and opportunities come along as it also transforms the way consumers interact with a brand.

 

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Keep Your Brand and Customers Safe from the Heartbleed Bug

Tuesday, April 15th, 2014

Image by John Fowler

Just recently, a number of websites running SSL encryption, e.g., Pinterest, NASA, and Creative Commons, were exposed to a major security threat called the Heartbleed bug. This bug affects web servers running Apache and Nginx software, and is able to expose private information entered into affected sites, apps, web emails, and instant messaging threads.

Social media sites are also affected. Recent news stated that major social media sites such as Facebook, Tumblr, Youtube, and Twitter were vulnerable to the bug.

 

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Don’t Just Change Your Handle: Rebranding Your Company’s Twitter Account

Tuesday, April 8th, 2014

Image by Jennie

 

It’s never too early to work on changing the information in your social media accounts when rebranding. As a business owner or social media manager, you’ll have to reach out to other companies, stakeholders, and employees to get things done. You’ll also have to file trademark claims and other records if your new brand name is already taken, not to mention working with graphic designers to have some new logos or artwork done.

 

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Monthly Link Round Up – 03-28-14

Friday, March 28th, 2014

Want to Find Your First Tweet? New Twitter Tool Makes It Easy (DigitalTrends.com)
As part of its eighth birthday celebration, Twitter has launched the #FirstTweet tool that would let users see their first message on the site. By going to first-tweet.com and typing in their username, users can discover their very first Tweet in an instant.

Twitter Rolls Out Easier, Faster Video Playback (NYTimes.com)

Twitter is rolling out a new feature called in-line video that will give iPhone and Android phone users previews of video clips in their feeds that they can easily play with a single click. This playback feature makes it easier to watch videos and has the potential to increase video views.

Twitter to Pull #Music App from App Store, Shut Down Services in April [u] (AppleInsider.com)

Twitter has pulled out its #music app from the iOS App Store and will shut down its corresponding service in April. The app was first introduced in April 2013 and allowed users to listen to snippets from musicians recommended by the system’s algorithm.

After Failed #Music Try, Twitter Going with New Music Strategy? (CNet.com)

Just after taking down its #music app, Twitter has been reported to be going after partnerships with Beats Music, SoundCloud, and Vevo. This new strategy is aimed at establishing Twitter as a major player in music that may give potential and existing users more reasons to use the service.

Twitter Expands Their Image Options with Multiples and Photo Tagging (MarketingPilgrim.com)

Twitter now allows users to tag up to 10 people in a photo without eating up the 140 character limit. At the same time, the service has also enabled users to share up to four photos in a single Tweet.

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