7 Tips for Marketing to Sports Fans on Facebook (SocialSportsScene.com)
It’s important to be creative and entertaining to make Facebook a special place for sports fans and keep them coming back. Through exclusive content and promos, teams and sports-related businesses can retain a loyal following of fans and customers.
Athletes and Social Media: Untapped Goldmine or PR Landmine? (HuffingtonPost.com)
In less than 48 hours, Kobe’s post about his torn Achilles heel received over 400,000 likes on Facebook, with many in the media using the word “rant” to describe it. This article explores how social media can serve as a platform for authentic communication between superstar athletes and their fans.
The North Face: 5 Social Media Marketing Tips (Business2Community.com)
For sports merchandise retailers looking for social media marketing inspiration, The Wishpond Blog invites you to take an adventure with a social marketing trailblazer, The North Face. Recognized by Outdoor USA Magazine for its social media excellence, the company has been at the forefront of social marketing innovation for years.
Social Media Spearheads Rugby League World Cup Marketing (SportsBusinessInsider.com)
Organizers for this year’s Rugby League World Cup have made a couple of shrewd moves to ensure the financial security of the tournament. An effective social media campaign has given Cup organizers a cost-effective vehicle to directly interact with fans, establish grassroots programs, and bypass a local media that at times pays less attention to the rugby league.
MLB Swings the Social Media Bat [INFOGRAPHIC] (VoxMagazine.com)
For this year’s MLB Opening Day, Silverpop did a study on social media fans use to interact with their favorite baseball teams. Alison Lewis gives us the highlights and presents the study’s results together in a fun, colorful infographic.