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Posts Tagged ‘Social Media’

Social Media Marketing Lessons We’ve Learned from Elections 2016

Tuesday, November 15th, 2016

Image by justgrimes

 

From what social media would lead us to believe, Election 2016 may be the wildest and most divisive one in the history of the U.S. It used to be that traditional mediums like TV, radio, and print were the primary means for candidates to share their platform and spread their views, but this time, between the candidates and their supporters, you’d be hard-pressed to go online without seeing someone’s political rants.
Here are some of the biggest social media lessons we’ve learned from Elections 2016:

 

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How to Generate Leads Through Your Content Pages

Tuesday, November 8th, 2016

Image by dimnikolov

 

Is your website content doing what it’s supposed to—turning visitors into subscribers and eventually, buyers? When you rely on your content to bring visitors to your website, you must accomplish two things: provide information to your visitors and get them to take action, whether it’s to subscribe to your service, share the information with others, or purchase a product.

 

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Monthly Link Roundup – 10-31-16

Monday, October 31st, 2016

Social Ad Spend Surpasses Television: New Research (SocialMediaExaminer.com)

New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in ad spend.

Airbnb: How Its Customer Experience Is Revolutionizing The Travel Industry (EConsultancy.com)

Airbnb started in 2008 and got its name when its three founders rented out air mattresses on the floor of their San Francisco apartment during a conference. The company has been disrupting the travel industry by understanding, and moving with, shifts in consumer behavior.

Facebook Adds New Tools For Local Discovery And Commerce (MarketingLand.com)

Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of Marketplace and its Events app are indications of a full court press into local.

Will Instagram Stories Lead to the Demise of Snapchat? (SocialMediaToday.com)

Social media managers want to know whether they should be building a presence on Snapchat or Instagram for their Stories-type content. Will the introduction of Instagram Stories be the end of Snapchat? While there’s no definitive answer, there are a few things to consider.

Consumers Want Personalization In Exchange for Their Data (Infographic) (AdWeek.com)

Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. This infographic illustrates what consumers want from personalization and lists the steps brands should take to meet expectations.

Influencing Buyers and Winning Referrals for Social

Tuesday, October 18th, 2016

Image by tzejen

 

E-commerce businesses are always in search of new customers, and social media is an untapped goldmine for prospective buyers. A study released by CeBIT found that 81 percent of consumers are influenced by friends’ posts on social media when making purchasing decisions.
 

 

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The Twitter Acquisition Conundrum and What It Means for Marketing

Tuesday, October 11th, 2016

Image by yukogets

 

Over the past few weeks, rumors have been circling that Twitter is a likely buy-out target. However, the likelihood of a bidding war fizzled out last week, after Disney, Apple, and Google were ruled out as potential buyers—causing Twitter’s share price to drop by 20 percent.

 

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Facebook’s Marketplace Offers Plenty of Opportunities for Buying and Selling

Tuesday, October 4th, 2016

Image by newsroom.fb.com

 

With the increasing number of people using mobile devices comes the increasing number of shoppers browsing and buying products online. Consumer spending is projected to jump from $204 to $626 billion in only two years, according to Goldman Sachs. This is a huge consumer shift, one that social media platforms like Facebook are moving to capitalize on.

 

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Monthly Link Roundup – 09-30-16

Friday, September 30th, 2016

What Brands Need To Know About Snapchat Spectacles (EConsultancy.com)

Snapchat recently released Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, also known as Snaps, of up to 10 seconds. These video clips can be uploaded to Memories, which is Snapchat’s newest feature for storing photos and videos.

5 Cool Ways to Make Marketing Magic with Interactive Content (TopRankBlog.com)

There are dozens of ways both subtle and flashy that you can add an extra kick to your content. Are your content marketing efforts taking advantage of these strategies? Do you invite your readers to participate in an experience? Or are they left doing this?

Can An Ad-Free, Subscription-Based Social Network Exist? (MarketingLand.com)

Imagine an ad-free experience where your data is private and you’re free to engage with friends, family and co-workers without feeling like every keystroke is being repackaged in a media kit to sell ad space.

Market Disruption: Your Brand Needs to Create a Ruckus (MarketingProfs.com)

Market disruption is how brave brands set new standards for their industries. No one can guarantee success when you go against the norm and break marketing traditions, but we can say that with great risk comes great reward. Disrupt or be disrupted.

6 Brands Using Altered Reality in their Marketing Campaigns (SearchEngineJournal.com)

Virtual Reality and Augmented Reality, often referred to together as Altered Reality, have started to really dominate the discussion when marketers talk about how the internet will be used and presented to target consumers in the near to distant future.

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