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Posts Tagged ‘Social Media’

Monthly Link Round Up – 06-27-14

Friday, June 27th, 2014

Facebook to Acquire Finnish Start-Up Pryte (Online.WSJ.com)

Facebook is acquiring Pryte, a Helsinki-based service that would allow mobile data to be bought on a per-app basis. The service aligns closely with Mark Zuckerberg’s Internet.org project that aims to make web access more affordable in emerging economies.

Facebook Increasingly Turning To India For Growth (Forbes.com)

With more users in India accessing Facebook via smartphone, the social media giant is planning to focus more on mobile in the country. Part of this is customizing apps specifically for the Indian market, as well as working with local marketers in helping businesses in the country understand the advertising power of social media.

Facebook rolls out one-column Timeline design to all Pages (TheNextWeb.com)

Facebook has started to roll out a more streamlined design for its Pages worldwide. The new design features posts that appear in a single column similar to the News Feed. Admins who access their page can switch to the new look after taking a tour of the refreshed design.

Facebook says its audio identification function ‘is not always listening’ (TheGuardian.com)

With fears that Facebook’s new “audio recognition” can spy on users, the social media giant clarifies that the app only identifies television shows and music tracks, and matches the sample in a database. It also clarifies that the app doesn’t always listen but requires the user’s permission to work.

Google Search Intent Comes to Facebook (Along With Search Ad Dollars) (AdAge.com)

Brands can now make use of Google search intent for ad targeting on Facebook. A targeting tool developed by Kenshoo makes it possible for marketers to target users on Facebook who have clicked their search ads on Google, Yahoo, and Bing.

Monthly Link Round Up – 05-29-14

Thursday, May 29th, 2014

Meet Swarm: Foursquare’s ambitious plan to split its app in two (TheVerge.com)

In its attempt to take on Yelp, as well as to offer its users are more refined social experience, Foursquare splits its check-in app into two. Swarm will take over the old one-package app’s social aspect, while Foursquare for business discovery.

What Foursquare’s Swarm App Means for Businesses (Clickz.com)

Compared to Yelp, Foursquare wasn’t a strong app to rely on for better business. Now that it’s designed simply for local search discovery, things may change for brands wanting optimal social media exposure.

Foursquare’s Swarm And The Rise Of The Invisible App (TechCrunch.com)

Swarm’s creation wasn’t done simply to make Foursquare more brand-savvy. It’s Foursquare’s move in anticipating the fundamental shift in the way that users use apps.

Why Foursquare should be on everyone’s phone (TheGuardian.com)

Check-ins are dead, and Foursquare knows it. That’s why checking in is now handled by Swarm, while Foursquare simply lets people know what’s going on around them.

A New Yorker’s Take On Swarm (TechCrunch.com)

TechCrunch’s Jordan Crook took Foursquare’s new Swarm app for a test drive. He found that the simple focus on checking in and socializing made the app more usable compared to when it was combined with Fourquare’s location discovery features.

Producing Stories Is Better than Publishing Content for SEO’s Sake

Tuesday, May 20th, 2014

Image by prettyinprint

Writing for the internet has dramatically changed how articles look and feel. Most people tend to get overwhelmed with the many rules that govern SEO that they forget that writing wasn’t always all about selling.

 

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Keeping Tabs on Competitors with Facebook’s Pages to Watch

Tuesday, May 13th, 2014

Image by JonoTakesPhotos

Competitor analysis plays a significant role in your brand’s social media marketing campaign. It’s a great way to gauge how your products and services are doing, and to determine the right changes you need to make to stay in the game. On the other hand, it’s also a good way to know what you have that your competitors don’t, and how to make sure they don’t find out about your secret marketing techniques.

 

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Get Your Followers to Act: Simple Tips for Effective Calls to Action

Tuesday, May 6th, 2014

Image by tanakawho

So you’ve managed to get a decent number of followers to your brand’s social networks. The question now is, what’s next? As with any brand, the goal is still to convert your following into customers who would actually buy your products or pay for your services, instead of just liking or sharing your posts.

A good amount of engagement helps with lead conversion, and one way to inspire your followers to click a link and hopefully make a purchase is to incorporate a well-made call to action or CTA into your posts.

 

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Some Tips on Establishing an Influential Blog

Tuesday, April 29th, 2014

Image by Garry Knight

Whether you’re blogging to build your brand or simply to get your voice heard within a particular niche, it’s definitely important for you to create a site that not only has something interesting to share, but also has meaningful impact so that you are able to build a loyal following. In other words, you want to build a site that is influential.

What does it mean to be influential? It means that you can cause a shift in the mindset or behavior of your audience. Having an influential blog helps convince visitors that they can get something of value from your site that will serve their needs, which then offers an opportunity for you to monetize your blog if you’re moving towards that goal. But how do you build an influential blog?

 

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Encouraging Co-Creation in Social Media

Tuesday, April 22nd, 2014

Image by woodleywonderworks

Social media has given businesses a way to deliver the message of their brands at reduced marketing costs, but with it, new challenges and opportunities come along as it also transforms the way consumers interact with a brand.

 

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