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Posts Tagged ‘Social Media’

Facebook Business Pages – Still Worth Your Time and Money?

Monday, December 8th, 2014
Photo by Chris Annable

Photo by Chris Annable

Since last year, we’ve been seeing repeated warnings about the diminishing reach of Facebook Pages. It should have been indication enough when Facebook stopped calling them Fan Pages, and began referring to them simply as ‘Pages,’ which in turn caused the general public to refer to them ‘Like Pages’ or ‘Business Pages’ to help distinguish them from ordinary users.

 

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This Holiday Season, Try Mixing Traditional & Social Media Marketing Strategies

Tuesday, November 18th, 2014

Image by Kevin Dooley

 

The holidays are just around the corner, which means you need to be in heavy marketing mode soon if you want to take advantage of all the profits and benefits this often overwhelmingly busy season has to offer.

 

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Some Tips for a Successful Holiday Campaign on Social Media

Tuesday, November 4th, 2014

Image by Wonderlane

The holidays are just around the corner! With only a few more weeks left before the festivities, be sure you’ve double-checked everything you need to make this year’s holiday social media campaigns successful so that your plans fall through without a hitch and you get the most out of the season. As you go over your marketing strategy, don’t forget the following tips to help you stay on top of your followers’ minds:

 

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Monthly Link Round Up – 10-31-14

Friday, October 31st, 2014

Snapchat messaging app gets its first add… and it’s very creepy (TheGuardian.com)

With its first paid advertisement on the app, SnapChat is hoping to generate money through paid ads—something entirely new to the company. The advert was a 20-second trailer of Ouija, a horror film by Universal Studios.

Facebook Launches Anonymous Chat App Called ‘Rooms’ (TIME.com)

Facebook recently launched a free mobile app called ‘Rooms’ allowing users to set up anonymous chat rooms for shared interests. The chat rooms are only for invite and accessible through a special code scanned by the phone’s camera.

Tumblr Bets on Video, Updates Its Player with New Features (Mashable.com)

With video posts growing more in popularity on Tumblr, the company recently gave its built-in video player a series of improvements to enhance user experience. Some of the updates include infinite looping, HD quality and auto play options, and the ability to drag videos to the side so that they stay visible while users scroll down for new content.

Twitter acquires Twitpic’s photo archive to keep it alive (TheNextWeb.com)

Twitter has acquired Twitpic’s domain and photo archive so that users can still access their old pictures despite the app shutting down. Twitpic had already announced last September that it was discontinuing service before announcing again that a potential investor could save it. It finally shut down on October 25 due to lack of interest.

YouTube Considers Paid, Ad-Free Subscriptions (WSJ.com)

YouTube is currently considering a paid, ad-free subscription version that lets users watch videos without ads, which had been the website’s main source of revenue. This option will exist alongside the current ad-supported version to give users more choices on how to watch videos.

Pinterest vs. Instagram: Which Visual Platform Should You Use?

Tuesday, October 21st, 2014

Image by Jason Howie

Of the many social networking platforms out there, Pinterest and Instagram are growing to be the favorite among long-time marketers on social media, and this shouldn’t be a surprise: as predominantly visual creatures, human beings are drawn to images more powerfully than to pure text, which means an opportunity for marketers to increase engagement and conversions.

 

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Move and Inspire with Effective Brand Storytelling

Tuesday, October 14th, 2014

Image by Atilla Kefeli

As old as humanity itself, storytelling remains a powerful form of communication that not only captures the imagination but also moves us to act. Incorporated into your marketing strategy, stories can be a compelling way to persuade would-be and existing customers to purchase your products or avail of your services. However, that entails more than just putting a narrative structure to how you present your brand or company.

 

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Why Use Tweet Chat for Your Business?

Tuesday, October 7th, 2014

Image by NASA’s James Webb Space Telescope

If you haven’t tried or heard of Tweet chats, you might be missing out on opportunities to grow your business and engage your customers even more. Tweet chats, sometimes called Twitter party or Twitter chats, are live Twitter events that use Twitter updates to discuss particular topics. A predefined hashtag is used to link these updates into a single conversation. The host or moderator also designates the time when participants can join in the discussion.

 

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