Social Media | Social Media Marketing

Posts Tagged ‘Social Media’

Weekly Link Round Up – 03-30-12

Friday, March 30th, 2012

Five (Serious) Tips For Using Humor to Connect, Engage, and Influence (SocialMediaExplorer.com)

Humor is a potent element that has driven everything from amazing ad campaigns to infamous viral videos. It’s not all about being funny, though. There are ways to use humor in the best way possible to not just protect your brand image, but also to become a more popular presence around the Internet.

12 Hilarious Facebook Timeline Updates from @OldSpice (JasonKeath.com)

One of the goals Facebook had in mind with the release of the Timeline is to make it possible for people (and companies) to tell a story. @OldSpice adds its unique, manly flavor to Timeline storytelling to provide its audience with a creative take on using the new page layout.

The Taylor Swift Guide to Growing a Massive Fan Base (ProBlogger.net)

Taylor Swift isn’t only popular for being a great musician at a young age. On Facebook alone, the singer-songwriter has gained a whopping 27.8 million likes. This isn’t all just for her music, though. Swift’s success is all thanks to the way she connects with her fans, stays candid with them, and expresses gratitude for each and every one of them.

Learn To Communicate With Your Audience Without Pressuring Them To Buy, Buy, Buy (SocialMouths.com)

The goal of content marketing is to give businesses a way to communicate with potential clients and existing customers without giving out a blatant sales pitch. Now, most companies wonder why they would want to pursue this strategy. It’s simple: it increases web traffic, creates a sales generation list, reduces the sales cycle, and finally, establishes an expert presence.

Build Conversations. Build Loyalty. (SocialMediaToday.com)

One reason to why companies want to engage their target audience is to gain loyal followers. But what can a company do to build loyalty? While there are different models for loyalty building that a business can follow, at the core of many is simply building conversations.

Tags: community, content, conversation, Social Media, social media marketing, Strategy
Posted in Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 03-16-12

Friday, March 16th, 2012

8 Tips for Training Social Media Marketers (SocialMediaExaminer.com)

Social media marketing isn’t exactly a job handled by one person alone. A business that plans on having a social media marketing team should consider a few tips to ensure that each employee correctly represents the company.

How Language Shapes the Culture of Facebook (ReadWriteWeb.com)

Facebook has its own culture that brings together all friends, family, acquaintances, and even business partners from all over the world. With this in mind, writing copy for the site can be a daunting one. ReadWriteWeb’s interview with Facebook’s Head of Content Strategy offers an insight into how one writes for this dynamic social portal.

3 Social Media Mistakes that Make You Look Like a Rookie (SocialMediaToday.com)

Social media may be easy to pick up, but it’s a challenge to actually use it to benefit your business. In the process of trying to market to or engage an audience through social networks, businesses may be committing mistakes that show the world that they’re new to the whole concept of social media marketing.

The Do’s and Don’ts of Tween Marketing (MPDailyFix.com)

As many know, tweens are a difficult demographic to appeal to. But at the same time, this demographic of kids aged 9 to 14 holds a tremendous amount of purchasing power. Since these kids have grown up surrounded by social media, it’s important for marketers to know exactly how to talk to them.

How To Build A Community From Scratch (SocialFresh.com)

Communities, whether on Facebook or on a forum, can be a powerful tool for engaging customers and retaining interest in your company. The only problem is that starting them isn’t a simple matter. Community-building takes a certain strategy to make it work.

Tags: community, companies, content creation, Facebook, internet marketing, Marketing, relationships, Social Media, social media marketing
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 03-09-12

Friday, March 9th, 2012

The Importance of Brand in an Era of Digital Darwinism (BrianSolis.com)

In today’s digital age, a brand is much more than a symbol or a cheery jingle. As brands become social, it’s important for companies to establish identity, persona, essence and promise to outlive the competition.

How Content Can Spur Change for Businesses (SocialMediaExaminer.com)

New approaches in marketing due to social media call may for a strategy that’s a far cry from tradition. Whether in blog posts, social networks, or videos, findable and shareable content can truly create a difference in sales and visibility.

Content Marketing: 5 Non-Profit Success Stories to Learn From (Mashable.com)

Content marketing is the technique of creating and distributing relevant and valuable content to attract, acquire, and engage a target audience. While non-profits have been doing this for a long time now, what defines the success of a few is how they were able to do it right.

Content Dilution (And How to Avoid It) (SocialMediaExplorer.com)

Quality is bound to suffer as the focus shifts to producing content in large quantities in order to stay active in a busy blogosphere. While upping quantity may seem to pay off at first, it doesn’t work well for the business in the long run. So before publishing a post, consider asking a few questions to prevent diluted content.

The 5 Keys to Blog Usability (ProBlogger.net)

While the content you create might be powerful enough to woo customers, it isn’t enough to meet the needs of an audience in cyberspace. Part of appealing to their needs is redesigning your blog to deliver an ideal total user experience. By attending to five elements in the user experience, you can surely create a blog that not only offers awesome content, but also a great space for readers.

Tags: Blogging, blogs, Business, content, content creation, Marketing, online marketing, Social Media, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Posts Tagged ‘Social Media’

Weekly Link Round Up – 03-30-12

Weekly Link Round Up – 03-23-12

Twitter scam exploits Doctor Who actress’ name

Weekly Link Round Up – 03-16-12

Twitter acquires microblogging service Posterous

Weekly Link Round Up – 03-09-12

Weekly Link Round Up – 03-02-12