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Posts Tagged ‘Social Messaging’

Artificial Intelligence: The Future of Customer Service?

Tuesday, May 17th, 2016

Image by brycej

 

Artificial Intelligence or AI has been a popular topic in the tech industry lately, and was widely discussed at this year’s SXSW. The technology has massive potential for customer service and engagement, but will it ever be able to completely replace the need for human agents?

 

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Social Messaging and the Inevitable Rise of the Bots

Tuesday, April 5th, 2016

Image by quinn.anya

 

SXSW 2016 hailed social messaging apps as one of the industry’s next big marketing trends, but it’s likely they will evolve beyond being just another ad platform. In Asia, platforms like WeChat, Viber, and LINE have already shown how messaging apps can be effective channels for commerce, and all indicators point to the fact that the same could happen here in North America.

 

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Twitter now also available in right-to-left languages

Tuesday, March 6th, 2012

Image by greyweed

To expand its reach and deliver its feature-rich services to more people across the globe, social messaging giant Twitter has announced that it is now available in four right-to-left languages Arabic, Farsi, Hebrew and Urdu. This, as stated on the company’s official blog, is a product of the joint effort of thousands of volunteers who have worked on the localization initiative. As of writing, Twitter.com is available in 28 languages.

 

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Twitter unveils Web analytics tool

Tuesday, September 13th, 2011

Twitter as a social media marketing tool

Image by respres

As one of the massively popular online marketing and social media messaging services today, Twitter has become one of the primary utilities brand managers are relying on. The mileage it can offer companies and their marketing campaigns is highly regarded in its ability to enrich follower engagements, and both content and link distribution strategies. And while marketers and third party developers have created their own ways of measuring brand traction along the messaging service’s pathways, Twitter itself has yet to actually create a publicly available system for quantifying the amount of tweet-hinged traffic sites are receiving.

 

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