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Posts Tagged ‘social network’

4 Common Mistakes to Avoid When Optimizing Your Google+ Posts

Thursday, May 16th, 2013

Image by David Goehring

As we mentioned in the past, brands and businesses shouldn’t underestimate the power of Google+ as it presents numerous advantages that can raise brand awareness with your target market. But besides creating discussions in Google+ Communities, effectively managing what you post in the social network is a must in order to attract new followers, retain loyal customers, and expand your Circles.

 

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Adjusting to the Environment when a Community’s Population Grows

Tuesday, March 12th, 2013

Image by oatsy40

Depending on your social media marketing strategy, you might have begun with a forum to create a focus group built on fans and supporters of your brand. But if you’ve decided to expand your reach into other social media channels and welcome new followers into the same forum, it can come as a shock for current members to suddenly see an influx of new people and with them, a new culture.

 

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Services for Building a New Social Network

Tuesday, January 1st, 2013

Image by webtreats

In my last post, we covered why you might want to consider building your own social network. Now, in that post, we went over the fact that these networks stand out because of the way they’re tailor-made to address certain needs their members have.

 

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Weekly Link Round Up – 10-26-12

Friday, October 26th, 2012

6 Scary Mistakes Business Owners Make (CorpNet.com)
You don’t need to look for the undead to find something scary in the world of business and social media marketing. Small business owners make mistakes all the time, all year round. For those who find running a business a frightening prospect, this informative post will teach you a thing or two without scaring you off.

5 Social Media Lessons Marketers Can Learn from The Blair Witch Project (Business2Community.com)

Forbes recently hailed The Blair Witch Project the best social media campaign ever, and influential individuals in the world of social media named it “the mother of all movies with viral buzz”. For small business owners, here are five important details and lessons you can learn from the film’s promotional campaign.

5 Nonprofit Lessons from The Walking Dead (Social.Razoo.com)

Many nonprofit organizations are surrounded by mute, will-less, dumb, and sometimes evil and dangerous people and situations that threaten their success. Joe Waters shares a few lessons and tricks to enable them to use their brains instead of being food for zombies.

Six Spookily Effective Halloween Social Media Marketing Tricks (Vocus.com)

There’s a huge opportunity for your business to join the Halloween celebration through some cleverly spooky social media marketing. Learn how to pull off a hashtag contest, crowdsourcing, costume contest, tweet-elections, and other fun promotions with help from this creative post.

What’s Really Scary About Social Media? [INFOGRAPHIC] (SubmitInfographics.com)

Here’s a creative way to look at social media at this time of the year—with some help from ghouls, bats, skulls, and other spooky creatures. For social media professionals, there are doubts and stresses they need to worry about all year round. Find out what these are by checking out this fun and colorful infographic.

Weekly Link Round Up – 06-29-12

Friday, June 29th, 2012

Worried that your LinkedIn Password Was Hacked? (Mashable.com)

The security breach that compromised nearly 6.5 million LinkedIn passwords earlier this month has left many users worried that their accounts may have been breached. Samantha Murphy over at Mashable posted a guide on how to check if your LinkedIn password was hacked, and what you can do to fix it.

Top 23 Most Effective Ways to Get Facebook Fans (HQSocialMedia.com)

If you’re managing a corporate brand, or simply want to get more followers and fans on Facebook, check out these tips from HQSocialMedia. Ultimately, providing value to your readers is the order of the day, and providing great content and engaging with your followers can bring up your fanbase to the thousands.

“We Know What You’re Doing” Highlights the Issue of Privacy – or the Lack of it – on Facebook (WeKnowWhatYoureDoing.com)

Privacy has always been a hotly-debated topic, particularly when it comes to Social Media. Describing itself as a social network privacy experiment, “We Know What You’re Doing…” searches through the millions of public Facebook updates for specific keywords and topics, which may be potentially embarrassing to unwitting users who neglected to properly set their privacy settings.

Google+ Turns One (MarketingLand.com)

As the search giant’s own social network hits the one year mark, Google+ remains a topic of debate among Social Media pundits. Depending on who you ask, Google+ is either a success or a flop, but what can’t be denied is that Google’s venture has made an impact on the Social Media scene.

Social Media And The Big Data Explosion (Forbes.com)

As Social Media becomes more deeply ingrained in our daily lives, this brings greater opportunities for enterprises to learn more about their audiences. However, this also poses a challenge for companies as the amount of data produced that needs to be stored and analyzed continues to grow at a mind-boggling pace.

Ways to make your social media content more shareable

Thursday, May 31st, 2012

Ways to make your social media content more shareable

Image by andrechinn

Creating content for your social media marketing campaigns is a great way to help your brand thrive on the social Web. Original content that is designed to provide value for the targeted demographic can help boost your presence online, attract more people into your fold, and encourage engagements with the existing followers and customers. And sharing those pieces of content on the social networks can really supercharge your Internet marketing efforts, and provide your brand with positive results.

 

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Weekly Link Round Up – 05-11-12

Friday, May 11th, 2012

Three Reasons Why Happy Brands Win in Social Media (SocialMediaToday.com)

Companies that have a fun culture – even if their product isn’t fun – are often successful in using social media because this enthusiasm and happiness easily shines through. This culture not only allows brands to better convey their message, it also enables them to have better customer service interactions.

Why Small Business Have A Huge Advantage Over Brands In Social Media (SocialMouths.com)

There’s this misconception that because they have bigger budgets and more resources, big businesses have an advantage over smaller ones. The author dispels this notion, and lends insight into various aspects of social media use where smaller businesses have the upper hand.

Five ways to change your “relationship status” with influencers (Bazaarvoice.com)

When building and maintaining relationships with influencers, there are a number of things to take into consideration. These include focusing on mutual value, practicing relevance and restraint, forgetting automation, trusting your instincts, and choosing the right indicators.

Brands Focusing Solely On Facebook Are Destined To Lose (SocialMediaExplorer.com)

With 900 million users, Facebook is easily the most appealing social media network for marketers. However, the author warns against brands putting all their eggs in Facebook’s basket, as there are many concerns surrounding the network that are expected to grow over time.

How TED used social media to evolve from a single event into a global media brand (SocialFresh.com)

Starting out as a single conference and evolving to become a global media platform, TED Media is the quintessential example of how social media transforms brands. The author explains the factors that led to TED Media’s success.

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