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Posts Tagged ‘social network’

The Twitter Acquisition Conundrum and What It Means for Marketing

Tuesday, October 11th, 2016

Image by yukogets

 

Over the past few weeks, rumors have been circling that Twitter is a likely buy-out target. However, the likelihood of a bidding war fizzled out last week, after Disney, Apple, and Google were ruled out as potential buyers—causing Twitter’s share price to drop by 20 percent.

 

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Instant Articles by Facebook: The Good, the Bad, and the Ugly

Tuesday, May 31st, 2016

Image by InstantArticles.fb.com

 

When Facebook made Instant Articles available to all this year, many users were excited. Instant Articles load faster and are more interactive than most mobile websites. The news made publishers excited too; they can now host their articles within Facebook and still display their own ads while generating more traffic and attention from the social network and their respective communities. For marketers though, the news came with many important questions such as: Will Instant Articles kill my website? Is it a mistake to leverage Instant Articles?

 

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Monthly Link Roundup – 01-29-16

Friday, January 29th, 2016

Four hot (and unexpected) social media marketing plays for 2016 (TheAmercianGenius.com)

If you’re running a small business, chances are you’ve learned a thing or two about social media marketing somewhere along your journey. For 2016, there are several platforms you’ll want to check out. While these platforms aren’t exactly “new,” they are becoming increasingly popular.

How to Research and Locate Your Audience Using Social Media (SocialMediaExaminer.com)

To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on. Learn how to discover how you can better connect with your target audience on social media.

The 5-Minute Social Media Competitive Analysis (SearchEngineJournal.com)

Smart data needs to lead to smart decisions. And that means doing more than just hoarding competitor mentions in your dashboard. You need to sit down, dig in, and get analytical. Monitoring your competitors isn’t enough—you need to sit down and analyze the data.

Millennials Make Purchases Based On Social Media Recommendations (BetaNews.com)

A new survey by Demandware says recommendations that millennials see on social media are their primary shopping driver. The next generation of shoppers will be more adept at navigating the vast choices in front of them and adopting those technologies that give them the greatest advantage.

The Impact of Big Data on Social Media Marketing Strategies (Tech.co)

The amount of information now available to crunch and parse in the service of analyzing absolutely anything is massive—and growing every second. But as with any shift in the tide or evolutionary leap, most important fundamental concept to grasp is understanding Big Data‘s impact on social media marketing strategies.

Nifty Ways to Improve Your Mobile App Marketing through Social Media

Tuesday, January 5th, 2016

Image by CAFNR

 

A lot of effort and skill, skipped meals, and all-nighters go into an app that will become a hit on the Apple App and Google Play store. After you’ve ensured that you’re all set to launch and ready to create a huge demand among millions of users, it might be easy to forget that it also takes a lot of work to get your app to stand out from thousands of other apps out there.

 

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Realizing Social Media’s Impact on Your ROI

Tuesday, December 8th, 2015

Image by kevin dooley

 

The time and money you’ve spent on social media marketing may have grown since you’ve started a few years back, and by now your business pages may already have hundreds or even thousands of followers. Indeed, growing your social media following is an excellent way to get your name out there, but does this have any real relevance to business success?

 

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What’s Your Social Media Personality?

Tuesday, December 1st, 2015

Image by JD Hancock

 

Social media marketers and their campaigns can fall into two categories: introverts and extroverts. Extroverts typically dominate the social media landscape, with their frequent status updates and superficial one-liners about whatever is current at the time. Introverts, on the other hand, are more effective. When it comes to social media marketing, it simply isn’t about quantity. Rather, what matters is how in-depth and informative your content is and how much impact you can generate with it.

 

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How Your Small Business Can Benefit from the New Twitter

Tuesday, August 12th, 2014

Image by Pete Simon

 

These past few months, we’ve been seeing a lot of changes on Twitter. The modifications were implemented in an attempt to increase the microblogging site’s user engagement and make it more intuitive. Here are a few ways how your business can leverage from these changes:

 

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