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Posts Tagged ‘social network’

Clean up your social media identity

Sunday, September 12th, 2010


Image by beggs

Whether you’re the poster child for today’s average Web drifter or a dedicated online marketer, one thing is certain: you’re waist-deep in social media. And as you go about your daily rounds online, sooner or later you’d realize that you’ve managed to spread your existence on the Internet via multiple social networking sites.

 

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Weekly Link Roundup (08-27-10)

Friday, August 27th, 2010

Using Social Media: Colleges and Universities vs. Businesses (MasterNewMedia.com)

The school year has finally begun and many colleges and universities are embracing social media as a tool for engaging with its student population. Rather than simply maintaining an official website for campus news and announcements, many schools are starting to diversify its web utilization and “join the conversation.”

Dear Universities: An Open Letter About Social Media and Fundraising (WillMarlow.com)

In this letter, social media strategist Will Marlow advises colleges and universities to use social media platforms to deliver value to their institution, rather than simply as a means for PR or fundraising.

Schools, Tech Companies Tailor Social Sites for Students (Reuters.com)

Several colleges and universities are taking their social media engagement a step further by creating their own customized social media networks. A number of tech companies, including Foursquare, are helping schools boost admissions and student retention by creating tailored apps.

CollegeOnly, a Social Network Just for the University Set (NYTimes.com)

Facebook was initially created as a place for College students to interact and share relevant news and information. Now that it has turned into the universal social network, startups are starting to create more targeted social networking sites.

Best Back to School Campaigns, Part I: Staples Makes a Difference (ImpressionsThroughMedia.com)

With the start of the school year comes the launch of Back-to-School-themed campaigns. For the third year in a row, office supplies store Staples partners with DoSomething.org to collect school supplies for children in need. What they are doing different this year, though, is that they’ve incorporated Facebook into their campaign to help students get involved.

Tool Time: Avoidr

Monday, July 19th, 2010

Those of us in the tech industry have already established and reiterated that the Internet is undergoing a significant evolution since Web 2.0. It’s shaping up to be a very interconnected virtual plane, complete with its own share of pedestalled champions at the forefront (sure, we can argue that both Facebook and Twitter are up there, as of writing) though progressively marches technology onward.

And from the Say Whut!? department comes Avoidr, a relatively new service that adds an antisocial layer to the good old geolocation stratum and promises to “keep your friends close and your enemies at that bar down the street.”

 

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Weekly Link Roundup (07-09-10)

Friday, July 9th, 2010

Gaming the System: How Marketers Rig the Social Media Machine (Wired.com)

Since usually, the more friends or views a business has, the more popular and thus trustworthy it seems, there becomes an incentive to artificially inflating these counts through tools and other automations. So much so that even a cottage industry has risen for this need.

Challenging Social Dogma (Relationship-Economy.com)

To think creatively, one has to go beyond the doctrine of beliefs that are accepted as authoritative. To follow this dogma is to slowly drain the value of social media as an effective marketing tool. So, creative thought and challenging dogma is essential for keeping the value of social media up.

No, You Can’t Automate Social Media! (Techpedia.com)

Since social media’s value lies in its interactivity, it becomes ineffective when the medium is used only for broadcast and not for conversation. When this happens, the media stops being social. Because of this, although there are useful tools, one cannot fully automate social media.

Using Social Media Tools – The Right Way (bpodr.com)

Not all social media tools are effective for different aspects in internet marketing. Although there are hundreds available online, but which ones efficiently meet certain goals for a campaign? Different sites and tools are made for different goals.

Twitter Tip For Networked Nonprofits: Follow The Few To Get To The Many (BethKanter.org)

It isn’t about following thousands and thousands of friends on Twitter. Sometimes, the best way to go about a campaign is to focus on connections that are genuinely relevant and interesting. This is how following few to get many is possible. Some twitter tools can make it easier to cultivate these connections.

Tool Time: Three Useful Tools for Twitter

Monday, April 19th, 2010


Image by Bingo Crépuscule

Whether you’re simply using Twitter for the social media aspect of your brand’s campaign or simply following the traction of your tweet for personal reasons, here are three tools to make sure you’re well informed across the Twitterverse.

 

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Forget the Niche

Friday, April 2nd, 2010

Image by B℮n

I talk to bloggers from all walks of life on a daily basis – personal bloggers and business bloggers who are in the process of of tapping into their respective markets – doing everything they can to customize and cater their content to a very specific niche. The first thing I tell these people? Stop.

My blogging background has gone through quite the evolution over the past year and a half, but if it’s one thing I’ve learning during that time, it’s that the moment you start to develop a narrow focus, the moment you start to become overly branded for one specific niche, is the moment you get burned out and start losing interest in your blog.

 

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Another Facebook Phishing Scam On The Rise, McAffee Says

Tuesday, March 23rd, 2010

Image by Majiscup – Drink for Design

With the continuous popularity of social networking sites, the cycles of malicious activities are expected to remain persistent though evolving to keep up with the modifications the site’s layer of security go through. Another malware alert was recently raised by security firm McAffee through their Security Insights blog regarding malicious activities proliferating through Facebook via e-mails sent from what appears to be from the social network itself.

According to the blog post, the e-mail claims that Facebook has reset the user’s password and that they would have to click on an attachment to be able to retrieve their new password. The attachment in question is actually a password stealer which, upon launch, would install itself into the user’s computer. It targets Windows machines and can potentially access any login credentials utilized there, Facebook or otherwise.

 

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