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Letting Your Brand Make the Most Out of Instagram’s New Tagging Feature

Tuesday, May 7th, 2013

Just the other day, Instagram added a new feature called “Photos of You“, which lets you tag people in the photos you share via their app. Similar to what Facebook’s tagging feature does, this update from Instagram now allows users and brands to further engage their followers.

 

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Posted in Community Management, Marketing, Social Media | 1 Comment »

Don’t Underestimate the Power of the Blog in 2013

Thursday, March 14th, 2013

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Although marketers are constantly a-buzz with new ways to reach their audiences, there are some approaches that have been tried, tested, and still hold salt today. One of these is the blog. In fact, according to Technorati’s 2013 Digital Influence report, blogs currently hold the same rank as Facebook when it comes to influencing a purchase.

But why would you still consider investing in blogging when all the action is happening on Facebook?

 

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Posted in Marketing, Social Media, Strategy | No Comments »

Weekly Link Round Up – 03-01-13

Friday, March 1st, 2013

Customer Acquisition: Community Versus Clique (SenseiMarketing.com)

Maintaining a community is the backbone of social media marketing. But there’s a line between being a community and degrading into a closed clique. While some consider certain behaviors indicative of a “tight knit community,” they could actually be cliquish habits that have been shutting off opportunities for new connections.

11 Reasons Why Prospects Don’t Convert Into Customers (ConvinceAndConvert.com)

It’s sometimes easy enough to find and draw in new prospects. But there will always be a barrier between remaining a prospect and becoming a customer. Sometimes, the problem is easy enough to spot. But some problems, such as being no help and being anti-social may need more work to correct.

Why aren’t brands listening to their customers? (NewMediaAndMarketing.com)

Not all brands “get” social media marketing. For these brands, their social channels are but a one-way conversation, which leads to losing the customers they need the most. Given several facts that show how important customer retention is, brands need to pay more attention to the conversation with them.

Are Businesses Invading Consumer Privacy By Listening to Social Media Conversations? (BrianSolis.com)

In social media, brands can participate in conversations with their customers. But although there are customers who actively seek this kind of interaction, there are those who find this intrusive. How can marketers strike a balance?

5 Psychological Triggers to Increase Social Engagement (SocialMediaToday.com)

Persuading followers is all about knowing how to use certain psychological triggers ethically. These same triggers can also greatly improve a brand’s engagement on social networks.

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Weekly Link Round Up – 01-18-13

Friday, January 18th, 2013

The Can’t-Miss Social Media Trends For 2013 (FastCompany.com)

The New Year brings new challenges to companies and brands trying to leverage Social Media for their business. Ryan Holmes, CEO of Hootsuite, gives some of his predictions for Social Media in 2013.

Seven Hot Trends in Social Media Marketing (BusinessesGrow.com)
From memes to crowdfunding, brands and businesses are becoming more creative in their use of Social Networking and Social Media to push their brands and support their marketing efforts. Mashable lists seven emerging trends happening in Social Media Marketing today.

Social Media Trends for Consumers in 2013 (SocialMediaExaminer.com)

The past year has seen significant changes in the Social Media space, as more consumers join social networks. Check out this interesting read from Social Media Examiner to find out how consumers are now using Social Media.

New and Social Media Trends for Small Business in 2013 (HuffingtonPost.com)

Large scale enterprises and brands are not the only ones that should leverage New and Social Media as part of their overall marketing strategies. Small and medium-sized businesses that want to stay relevant in 2013 need to have an active Social Media presence in the top social networks.

Three Corporate Social Media Trends That Should Die in 2013 (SocialMediaToday.com)

There are so many things that we hate on Social Networks, and many of these “trends” have moved into the corporate Social Media space, much to the annoyance of customers and followers. Augie Ray gives three corporate Social Media trends that companies should really stop doing this year.

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Posted in Social Media, Weekly Link Round Up | No Comments »

Strategies to Keep People Hooked on Your Social Feed

Thursday, December 20th, 2012

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How do you make sure you stand out from the rest when every business has its own Facebook page, Twitter account, or any other form of social media? After all, people are likely to unfollow a page if it serves only to clog up their news feeds. For this reason, it helps to keep a few things in mind so your audience stays engaged.

 

 

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Posted in Social Media, Social Pointers, Strategy | No Comments »

Keeping Track of Events to Stay in Tune with Your Audience

Thursday, December 13th, 2012

Image by ealingjeff

Yesterday, as the clock struck 12:12am on December 12, 2012, social media channels fired up with posts celebrating this rare moment. Brands posted amusing photos relevant to the day, seized the opportunity to promote products with the number 12 in them, and even threw sudden promos the very moment the time and date lined up. While some missed the mark, others certainly made the most of the moment.

 

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Posted in Social Media, Social Pointers, Strategy | No Comments »

Weekly Link Round Up – 10-12-12

Friday, October 12th, 2012

3 Lessons Social Media Marketers Can Learn From Big Bird (Business2Community.com)

Proving you’re never too old to learn from the beloved Sesame Street character, PBS did a good job at creating awareness and spreading their message through a larger dialogue and social media. Businesses, whether large or small, can learn a lot from the way last week’s Presidential Debate was handled.

Winning the Debate over Social Media Marketing Automation (LyntonWeb.com)

Although many realize that social media automation can run counter to elements like engagement and authenticity, which constitute the social aspect of social media, it also has many positive uses, specifically in marketing.

Avoid Acting like a Political Campaign (SocialMediaToday.com)

While it’s great to reach out to customers in as many formats as possible, there comes a time when a company or business crosses the line from being welcomed to becoming an annoyance. Megan Totka shares how businesses can avoid joining the ranks of an overhyped political campaign gone stale.

3 things B2B Social Media Marketers should learn from the Presidential #Debate (ArgyleSocial.com)

According to a social media analytic report by Attention, Mashable noted that the microblogging website Twitter was home to over 70% of total online conversations about this year’s Presidential debate. Claire from The Argyle Blog shares what B2B social media marketers can learn from this event.

Social Media and Social Change [INFOGRAPHIC] (DreamGrow.com)

Social Media has helped individuals to advance social change in education across various platforms. This colorful infographic shows excellent statistics and ways how one person can make a big difference in social media, and how others can do the same as well.

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