Posts Tagged ‘social networking’

Encourage Employees to Share Content with LinkedIn Elevate

Tuesday, April 14th, 2015

Image by A Name Like Shields Can Make You Defensive


With 350 million users, LinkedIn has already established itself as the biggest social platform for professionals worldwide. Soon, people can use it to learn a thing two with the launch of Elevate, LinkedIn’s new paid app.


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Amplify Your Social Media Reach with Help from Influencers

Tuesday, February 3rd, 2015



In 2013, Nielsen, a leading global information and measurement company, explained the importance of recommendations from familiar faces, branded websites, and consumer opinions posted online. As the percentage of people trusting this information continues to increase year after year, it becomes more critical for businesses to get front and center on their website and through the voice of others—ideally through social media influencers.


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Monthly Link Round Up – 07-25-14

Friday, July 25th, 2014

What You Can Do About the Decline of Social Marketing on Facebook (

Many brands that have spent years building their Facebook following are now reporting that they’ve been seeing their organic reach fall significantly. Whether the reason behind these changes is due to algorithm changes or some other factors, what can a social marketer do to let his brand remain relevant on Facebook?

Modern Marketing is Inbound Marketing (

Outbound marketing techniques used to work. People had fewer choices of what they can buy and how they can buy them. Marketers used to control the market, the message, and the channels. Now, consumers are driving the conversation and they have infinite ways to get information.

Social Media is the New Blackhat (

A recent study which tracked 300,000 websites over four months has found that social media referrals now lead to 30% of websites’ overall traffic, which means that social media can indeed help boost a company’s SEO ranking when there is tons of buzz generated in social feeds. However, does social media have its dark side as well?

Social Media’s Evolving Role for Emerging Market Leaders (

Some governments perceive social media as an existential threat, while most organizations and companies see it as a way to reach out to constituents and customers. But what is social media’s role in emerging countries, and how does it help leaders and countries take advantage of its rapid and unpredictable evolution?

[INFOGRAPHIC] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 (

Trying to follow through Google’s ranking factors can often feel like trying to work with a boss who’s impossible to please. But, even if that’s the case, wouldn’t it be nice to get a little bit of clear insight on how you can optimize your content for search based on Google’s current criteria?

Reevaluate Your Target Markets to Improve Your Social Media Campaign

Thursday, June 12th, 2014

Image by Emilio Küffer

In the world of social media marketing, it doesn’t matter how well your content is or how much you shell out on paid advertising if you don’t know who your real audience is.


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Excited about Your Social Media Analytics Results? Think Again!

Tuesday, March 4th, 2014

Image by Andreas Ivarsson

So your social media page has gotten hundreds of LIKES, shares, mentions, retweets, and the like based on the analytics tools you have. But before you start celebrating, are the results really showing you the actual performance or impact of your brand on social media?


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Sports Social Media Marketing 101

Tuesday, February 4th, 2014

Image by Eduardo GD

Providing your social media followers fresh and unique material is key in keeping your brand relevant to your target audience. No matter which industry your business belongs to, remember that giving sports fans reason to follow you and engage with your brand on social media can easily translate into improved reach and increased revenue.


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Getting Your Employees Involved in Your Business’s Social Media Initiatives

Tuesday, August 20th, 2013

Image by U.S. Navy Seabee Museum

One of the best things delivered by social media is the internal creation and use of ideas through employee engagement and marketing. Businesses thinking of introducing social initiatives for their company can take note of the following aspects of employee adoption:


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