Social Networking | Social Media Marketing

Posts Tagged ‘social networking’

Weekly Link Roundup (08-27-10)

Friday, August 27th, 2010

Using Social Media: Colleges and Universities vs. Businesses (MasterNewMedia.com)

The school year has finally begun and many colleges and universities are embracing social media as a tool for engaging with its student population. Rather than simply maintaining an official website for campus news and announcements, many schools are starting to diversify its web utilization and “join the conversation.”

Dear Universities: An Open Letter About Social Media and Fundraising (WillMarlow.com)

In this letter, social media strategist Will Marlow advises colleges and universities to use social media platforms to deliver value to their institution, rather than simply as a means for PR or fundraising.

Schools, Tech Companies Tailor Social Sites for Students (Reuters.com)

Several colleges and universities are taking their social media engagement a step further by creating their own customized social media networks. A number of tech companies, including Foursquare, are helping schools boost admissions and student retention by creating tailored apps.

CollegeOnly, a Social Network Just for the University Set (NYTimes.com)

Facebook was initially created as a place for College students to interact and share relevant news and information. Now that it has turned into the universal social network, startups are starting to create more targeted social networking sites.

Best Back to School Campaigns, Part I: Staples Makes a Difference (ImpressionsThroughMedia.com)

With the start of the school year comes the launch of Back-to-School-themed campaigns. For the third year in a row, office supplies store Staples partners with DoSomething.org to collect school supplies for children in need. What they are doing different this year, though, is that they’ve incorporated Facebook into their campaign to help students get involved.

Tags: Social Media, social media tools, social network, social networking, social networks, Technology
Posted in Social Media, Technology | No Comments »

Weekly Link Roundup (08-20-10)

Friday, August 20th, 2010

Choosing Content Brands to Trust With Your Brand (FutureChanges.org)

The future of online advertising will be dependent on collaboration. Big brand advertisers will want influential content providers to leverage their brand while at the same time, content providers will want big brands to further back up their online influence.

Lessons in How to Go Viral: Use the “Bored at Work” Network (NYTimes.com)

Jonah Peretti, CEO of BuzzFeed, says that for content to go viral, it has to be “easy to understand, easy to share and includes a social imperative.” It also helps if it is just a pinch – or more – outrageous.

Rethinking the Cease and Desist: Don’t Threaten Fan Communities and Groups, License Your Brand to Them (ManagingCommunities.com)

Online communities are goldmines for brand building. Rather than looking at them as a potential threat, give them official permission to do what they are already doing. Members of such communities are already loyal to your brand. Hand them a Cease and Desist notice and you run the risk of losing an established fan base.

9 Ways to Use Social Media to Inspire Your Writing (SocialMediaExaminer.com)

Keeping connected can actually help writers battle the ever looming threat of the Writer’s Block. A whole host of inspiration and insight can be found while engaging with social media, though it does depend on who you follow and watch.

The New Marketing Trifecta (FlowTown.com)

Now is the perfect time to integrate social media and mobile tools into the marketing mix. This colorful infographic shows interesting statistics on the changing mindsets of marketers on internet and mobile marketing.

Tags: Blogging, community, Marketing, networking, online marketing, Social Media, social networking, social networks, Strategy, the right way
Posted in Marketing, Social Media, Strategy | 1 Comment »

Weekly Link Roundup (08-13-10)

Friday, August 13th, 2010

The 3 Most Effective Content Marketing Principles (DesignDamage.com)

Social media is warping people’s brains. The Screen Age generation is easily distracted, and many are actually actively looking for distractions. This raises the challenge for marketers to create engaging and compelling content. Here are three tips to increase the effectiveness of your marketing messages.

5 Ways Twitter Can Streamline Your Life and Enhance Productivity (Geekorporate)

It is ironic, how the place we look to for distractions also helps to boost our productivity. Because there are so many platforms that have Twitter integration, there is little excuse to perform a certain task immediately anymore.

5 Reasons Why Social Media is Explosive (DirectMarketingObservations.com)

In marketing and advertising parlance, “explosive” is something that makes a lot of impact, something that gets people to talk and perhaps even act to the marketer’s advantage. Here’s why social media is exclusive, listed plain and simple for everyone to understand.

7 Great Social Media Websites and Blogs for Insightful Advice and News (WindmillNetworking.com)/span>

You may have seen these websites pop up on our weekly roundups from time to time. It’s because their blogs are awesome and provide great insights to the world of social media marketing.

10 Super Social Media Songs (Mashable.com)

Social media may be regarded as an effective marketing tool by many businesses but for the rest of the world, it is simply a part of their life. Several social networking platforms have become so popular that they’ve inspired people to write songs about them. Ending this week’s link roundup with a little novelty, here’s a sampling of some of the best social media songs floating around the web today.

Tags: Marketing, online marketing, Social Media, social networking, social networks, Twitter
Posted in Marketing, Social Media, Strategy, Technology, Videos | No Comments »

Weekly Link Roundup (07-30-10)

Friday, July 30th, 2010

Three New Facebook Resources for Personal and Professional Guidance for the Media, Journalists and PR Professionals (KrishnaDe.com)

Facebook Questions isn’t the only thing that’s new with everyone’s favorite social networking platform. Facebook has also drawn up three new resources that cater especially to media professionals, journalists, and marketers. These pages provide tips on how to use Facebook more efficiently for their field as well as relevant updates and information.

Does Adding Twitter to a Brand Make It Cooler? (Scobleizer.com)

Robert Scoble shows how Twitter integration helps gain considerable ground in a brand’s consumer base by citing the story of MotoGP champion, Jorge Lorenzo. His popularity is hugely attributed to his activeness on Twitter.

Viral Marketing Videos and Optimized Blogs Will Boost Profits (Web-Marketing-Pros.com)

The internet marketing environment is fast-paced and forever-changing. There are two things that remain constant however, which marketers can take advantage of. These are the effectiveness of viral marketing videos and the need for an optimized blog.

Analysis: What are the Web’s Top Sources of Referral Traffic? (ReadWriteWeb.com)

Because the nature of the Internet is so volatile, we are constantly looking for new sources of traffic for our content. After all, there is no use to invest on a well-designed website if no one’s going to visit it. This article lists down the top sources of referral traffic.

Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing? (Oxsteinlabs.com)

Geo-targeted or location-based social networking is catching up with the rest of social media marketing tools. It seems its effectiveness depends on the location as well, though. Areas that are quick to adapt to new technologies are great hubs for location-based social media campaigns.

Tags: Business, Facebook, Marketing, Social Media, social media tools, social networking, social networks, Technology, Twitter
Posted in Marketing, Social Media, Technology | No Comments »

Weekly Link Roundup (07-16-10)

Friday, July 16th, 2010

How the Old Spice Videos Are Being Made (ReadWriteWeb.com)

Old Spice has made a huge victory on the social web. Taking it by storm in a day and even winning over the dreaded anonymous, the team of creatives, tech geeks, marketers and writers made great use of the power of social media, answering people’s questions to the “Old Spice Guy” in real time.

Ben & Jerry’s Drops Email Marketing In Favor of Social Media (Blog.HubSpot.com)

In an email last week, Ben & Jerry’s Ice Cream of Vermont announced its shift from email marketing to social media. As the first major corporation to completely discontinue email marketing in favor of social media marketing, Ben & Jerry’s customers did indicate that they disliked the email despite loving the brand.

Social Media First From K-Mart? Yep. K-Mart. (SocialMediaExplorer.com)

Interestingly enough, K-Mart is making waves in social media by announcing efforts to bridge its online gaming community at MyKmart.com with off-line retail activity. One of these is a move to post online customer reviews out in the open in its retail stores.

How Clorox Engages Customers With Its Social Media Community (SocialMediaExaminer.com)

Although not having been in social media for very long, Clorox has clearly been making moves to get its social media in place through gaming strategies. These strategies take into importance the “mind share battle” when trying to get people to come in.

Top 50 Branded Facebook Pages, June 2010: Clear Winners Emerge (IgniteSocialMedia.com)

Over on the Facebook front, Ignite Social Media has ranked the top fifty branded Facebook pages and listed down various statistics and notable things such as the biggest climbers and the biggest fallers on the list. Included in its analysis of the list are interesting details on how brands trended on the site among users.

Tags: Advertising, companies, Facebook, Marketing, online marketing, Social Media, social networking, Strategy, youtube
Posted in Marketing, Social Media, Strategy | No Comments »