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Posts Tagged ‘social networking’

Reevaluate Your Target Markets to Improve Your Social Media Campaign

Thursday, June 12th, 2014

Image by Emilio Küffer

In the world of social media marketing, it doesn’t matter how well your content is or how much you shell out on paid advertising if you don’t know who your real audience is.

 

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Excited about Your Social Media Analytics Results? Think Again!

Tuesday, March 4th, 2014

Image by Andreas Ivarsson

So your social media page has gotten hundreds of LIKES, shares, mentions, retweets, and the like based on the analytics tools you have. But before you start celebrating, are the results really showing you the actual performance or impact of your brand on social media?

 

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Sports Social Media Marketing 101

Tuesday, February 4th, 2014

Image by Eduardo GD

Providing your social media followers fresh and unique material is key in keeping your brand relevant to your target audience. No matter which industry your business belongs to, remember that giving sports fans reason to follow you and engage with your brand on social media can easily translate into improved reach and increased revenue.

 

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Getting Your Employees Involved in Your Business’s Social Media Initiatives

Tuesday, August 20th, 2013

Image by U.S. Navy Seabee Museum

One of the best things delivered by social media is the internal creation and use of ideas through employee engagement and marketing. Businesses thinking of introducing social initiatives for their company can take note of the following aspects of employee adoption:

 

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Tool Time: Improving Your Twitter Marketing Campaign with WeFollow or Twellow

Thursday, July 25th, 2013

Image by jairoagua

One of the most popular Twitter marketing tips out there is to follow the many movers, shakers, and key players in your industry. Following these “Very Important Tweeters” will give you access to important discussion, great material for content creation, and – if you’re lucky – a follow-back that lets people know that someone important recognizes your brand.

 

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Why Social Media Should Never Just be a Status Symbol for Businesses

Tuesday, July 16th, 2013

Image by Gary Lerude

For many businesses today, adopting social media rarely comes with a definite goal or plan of action. Often, many establish their page simply for the sake of “having one” or simply riding trends. This is especially the case when new social networks begin to trend. When the business finds that the site doesn’t suit its needs in the long run, the account eventually becomes a ghost, which might create a potential gateway for social media damage.

 

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Weekly Link Round Up – 06-14-13

Friday, June 14th, 2013

Facebook Debuts Hashtags, Urges Advertisers to Use Them (Adweek.com)

After three months of industry speculation that they would be doing so, Facebook finally rolls out hashtags for its platform. The social media giant had also urged advertisers to use them, saying that it would help to amplify their campaigns.

What Brands Need to Know About Facebook Hashtags (IgniteSocialMedia.com)

The addition of hashtags offers more than just amplifying a campaign that might have already been ongoing on other social networks. Hashtags also provide brands with a variety of opportunities such as better conversation tracking and gathering user-generated content.

What Do Facebook #Hashtags Mean for Social Marketers? (Spiral16.com)

For social marketers, the introduction of hashtags on Facebook opens up the possibility of reaching deeper into a possible audience and extending beyond your existing followers. In a sense, it helps users feel better about being marketed to and gives advertisers more ways to drive business.

Will Facebook Hashtags Affect Your Privacy? (SocialMediaToday.com)

As with any other social media platform update, the question of privacy is always a hot topic. This is especially important for a platform such as Facebook as most people use it to mainly connect with just their friends and family.

The Fight for #Conversation – Will There be a Migration From Twitter? (StayNAlive.com)

Prior to the Facebook update which activated hashtags, Twitter was the place to go to find conversations centered on particular topics. Now that Facebook as well has that feature, will the conversation shift? It may be likely, given how many features the social media giant has over Twitter.

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